October 26, 2016

How Do Negative Keywords Improve Your Campaign?

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for certain: If you don’t keep up you’ll get left behind. For some businesses, traditional methods of marketing just aren’t enough to help them meet their goals. Pay-per-click marketing, however, has proven to be the way […]
February 18, 2015

How Does AdWords Keyword Matching Work?

  Keywords / key phrases connect a searchers query to relevant adverts within Google AdWords. Within AdWords we can split keywords into two categories: Biddable keywords (Keywords that we set within the account) Matched keywords (Keywords AdWords system matches to Biddable keywords). When we “build” an AdWords campaign we research and add biddable keywords – in other words, keywords that we […]
December 12, 2013

Understanding the Google Network

Everyone is spending more time online in this day and age. If they’re not shopping or catching up on the day’s news, they are searching for interesting things and looking for interesting websites. Google’s reaction to this is that they think that you should be able to reach your customers regardless of what they are doing on the Internet, which […]
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