April 3, 2014
oculus rift

What Was The Real Reason For Facebook Buying Oculus Rift?

Spelling the Coming Era of Advertising in a Virtual World   As an Online Marketing Agency we manage Google and social media advertising; seeing the power of tools like re-marketing and personalised online adverts. With the recent purchase of Oculus Rift by Facebook for $2BN we initially questioned the motives.   Why would a social media website purchase a virtual […]
April 1, 2014

Facebook purchases Oculus Rift: An odd match?

During the second season of science fiction animated comedy Futurama, the characters log into a future version of the internet using a virtual reality headset. Able to walk around in an online world, represented by digitised avatar versions of themselves, one of the first things which the team encounters is a flock of aggressive adverts. These large, flapping banners fly […]
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