When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook. Google Ads: Paid Search This is a […]
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way of life, perhaps forever. But, with peoples resilience and determination, we will prevail. Online Orders With self-isolation altering how we work and live, ordering from online retailers is on […]
Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition.