penguin
January 14, 2016
So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
December 3, 2015
The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced. In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
October 29, 2015
“The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2. Monday the 26th of October: Judgement day. It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
September 16, 2015
We all love a bargain. We love knowing that we’ve found a deal that cannot be beaten and we feel a sense of achievement from finding the lowest price available. But there is a big difference between buying an item and engaging a service and there really is no like-for-like quote when it comes to SEO. Rather like buying a car, […]
August 20, 2015
Let’s keep this brief: You are looking for an SEO professional to manage your account, drive sales / enquiries and traffic to your website as a long term plan, to ensure you are seeing a good return of investment online… But you don’t know the right questions to ask. There are lots of companies out there, so who do […]
July 24, 2015
Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
June 18, 2015
It was a cold, dark night. The wind whistled through the trees and the sky in the distance was purest black. A storm was approaching. Somewhere in the distance a caterwauling could be heard; But was it the sound of a penguin or a panda? … Well, neither actually. I just thought I’d start with an intro that was more […]
January 15, 2015
With 2015 in full swing, there’s no better time to reflect on some of the most notable changes Google introduced over the past 12 months. Online marketers had their work cut out keeping up with the latest updates and trends, which steadily rolled out over the course of the year. So what were the most notable changes to SEO […]
December 17, 2014
I’m sure that most people will have heard of Google Penguin: The Algorithm that affects links (mostly) and the the cheeky little critter behind the downfall of many a website that was not following Google’s Webmaster Guidelines to obtain Search Engine Ranking positions. We’ve blogged about Penguin numerous times in the past: One of my most recent on […]