January 28, 2015

Product Listing Ads Drive 56% of Non Branded Search Traffic

Product Listing ads are Google AdWords adverts that usually reside at the top of search results and consist of an image of the product, the product title and its price. PLA’s have become incredibly popular of late owing to their ability to send very qualified traffic to a website usually resulting in better overall performance. In Q4 of 2014, PLA’s […]
June 22, 2014

Important: Changes to Google Shopping Feed Specification

Google has announced changes to their Google Shopping feeds specification. If you are using product listing ads via Google AdWords you will have to ensure your feed is updated prior to to September the 30th 2014. Full specifications can be found here. We advise all clients to leave their existing feeds intact whilst configuring a new feed to the new […]
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