March 19, 2020

Coronavirus – Moving Marketing Spend Online

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way of life, perhaps forever. But, with peoples resilience and determination, we will prevail.   Online Orders With self-isolation altering how we work and live, ordering from online retailers is on […]
March 5, 2020

Everything You Need To Know About Conversion Tracking

Do you find yourself taking a rough guess of how many of your leads or purchases came directly from your Google Ads campaigns? Wouldn’t it be easier for Google to work all this out for you? 
February 27, 2020

5 Tips to Supercharge Your PPC Campaigns

Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition. 
February 20, 2020

How To Get Instant Results with Google Ads!

Are you thinking about setting up a  Google Ads campaign and want to ensure you get results instantly? Or are your campaigns underperforming so you’re looking for an instant boost in conversions? Unfortunately, this is not always possible but here are some tips to get the results you want as fast as possible!
February 12, 2020

Where to start: SEO, PPC, Social Media?

So PPC, SEO and Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up or a company that has always relied on traditional marketing channels for business, then deciding where to start with the world of online marketing can be very daunting, especially if you are working from a limited budget. There […]
February 6, 2020

Google Ads: 5 Things You’re Getting Wrong

Do you feel as though you’re not getting the most from your Google Ads campaigns? Whether you’re a Google Ads beginner or class yourself as an expert in building and optimising your campaigns, mistakes are common yet costly. To help you along, here are our top 5 things you’re getting wrong with Google Ads!   1. Not Enough/ No Conversion […]
January 16, 2020

Google finally launches the redesigned search experience for desktop

Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]
January 15, 2020

Google rolls out 2020’s first Core update for January

On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance.   What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
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