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Surviving the Festive Period With AdWords

By | December 15th, 2016|E-Commerce, General, Google, Google AdWords, Pay Per Click|

The Christmas season can be very confusing for advertisers, but it is important to remain cool, calm and collected – it will be over soon! Each industry will be influenced in different ways and have their own individual issue as the season approaches, but for everybody, being prepared is essential. […]

The Importance of a Great Landing Page

By | November 16th, 2016|Design, General, Google, Google AdWords, Pay Per Click|

The quality of your landing page is extremely important; it can be crucial to the success of your business. In an ideal world, people will be lead to your website and convert every time. However, this is not always the case.  […]

How Do Negative Keywords Improve Your Campaign?

By | October 26th, 2016|General, Google, Google AdWords, Pay Per Click|

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for [...]

How the UK summer affects AdWords PPC performance.

By | July 25th, 2016|General, Google AdWords, Pay Per Click|

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates [...]

10 Hard Truths – Why Google AdWords Doesn’t Work For Everyone

By | July 22nd, 2016|Google AdWords, Pay Per Click|

As an Agency Director, I've worked with a vast cross section of companies when it comes to Google AdWords. We've had great success too: We're [...]

Facebook advertising: backing businesses into a corner?

By | June 23rd, 2016|Branding, Facebook, General, Pay Per Click, Social Media, Social Media Ads|

In the truly digital age of advertising, the internet provides the biggest market in history to organisations of every size – with million-pound budgets just as likely as targeted local advertising. […]

Google celebrates My Account’s birthday

By | June 20th, 2016|General, Google AdWords, Google Analytics, Search Engine Optimisation|

Google recently heralded the first birthday of its My Account feature, which provides account holders with settings for many aspects of activity on the platform, including Gmail and Google Plus. […]

LinkedIn’s ad revenue tops $154.1 million

By | May 11th, 2016|Branding, Pay Per Click, Social Media, Social Media Ads|

LinkedIn has become the website of choice for professionals all over the world and it continues to grow in strength. As a result, LinkedIn has been reviewing the way that it places advertising on the site, in order to increase both traffic and revenue. […]

UK ad spending reaches its highest rate since 2010

By | May 6th, 2016|Content Marketing, Google, Pay Per Click, Search Engine Optimisation|

Last year, UK advertising spending reached its highest rate in five years, according to AA/Warc, a trusted source of UK ad spend data. This indicates that businesses are still confident about advertising’s ability to reach consumers. It also suggests that cautiousness over ad spend, caused by the recession, may finally be waning. […]

Will Facebook’s new Messenger change the face of its advertising?

By | April 27th, 2016|Facebook, General, Google, Pay Per Click, Social Media, Social Media Ads|

Every month, an extraordinary 900 million people use Facebook Messenger to connect with friends, family, and businesses. But for the past 12 months, Facebook has been working diligently behind-the-scenes to improve the Messenger user experience. And this month we’ve seen the result, with the launch of the new Messenger Platform (Beta), now complete with bots and a Send/Receive API. But what does this mean for Facebook advertising? […]

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