August 10, 2014

5 Differences Between Online and Offline PR

Public relations activities have become an entirely different kettle of fish since the changeover from traditional PR to online PR began. While the obvious difference is the medium through which marketing communications occur, there are other, more meaningful, dissimilarities.   Communication between the company and consumers is no longer a monologue, but has become a dialogue as the audience is […]
July 7, 2014

DPOM Press Roundup

It’s been an interesting month and we’ve received a bucket load of great press coverage covering the Google right to be forgotten ruling, Facebooks ‘creepy’ experiment and also a Facebook survey that our very own Ben Sharpe discovered that resulted in great coverage from our industry news sites. As we always tell our clients, content and brand building is key […]
March 25, 2014

5 Marketing Geniuses That Changed The World

  1. Conrad Gessner (1516-1565)     Swiss naturalist and biographer, Conrad Gessner, became a reluctant marketing genius of the word-of-mouth kind when he created an easy to repeat poem about tulips. Although the impact came much later, it was Gessner’s words that introduced Europeans to a flower they had not heard of and inspired what came to be known […]
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