September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
July 31, 2020

4 Firms That UNBELIEVABLY Don’t Sell Online!

As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
April 6, 2016

Google’s payment warnings are an issue at their end

We have been aware for a couple of days now with an issue that has been happening within peoples Adwords accounts where there is a warning stating that their billing method cannot be charged. Google have assured us that this is an issue with their platform and their team are working hard to fix it. So, if you have logged […]
November 13, 2015

Yahoo launch their own version of Product Ads

Just as the holiday seasons is on the verge of being full steam ahead, Yahoo have released their own version of product ads. Yahoo introduced their new product ads on Thursday, the ads are available across mobile, tablet & desktop devices. The update comes a couple of weeks before black Friday so retailers can expect to be pretty busy in […]
October 22, 2015

Google rolling out Shopping Remarketing Lists

With the holiday season upon us we all no doubt will be buying gifts for all of our family and friends, and according to Google shoppers are buying increasingly swiftly, with each mobile shopping session lasting 7% less time than last year. Google have also informed us that shoppers are making 64% more purchases in the retail category, according to […]
September 7, 2015

AdWords Shopping Keywords – Search Queries Moved to Dimensions Tab

    Struggling to find your search query report for shopping campaigns? Fret no more! Google has taken them from the Keywords tab and added them under the dimensions tab titled “Search Terms”. Even more oddly, you can’t (at the time of writing) select a query and add it as a negative! To do this, you need to go to […]
August 28, 2015

Adwords & SEO: Working Together

  A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI  so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]
June 18, 2015

Manage the expectations of your clients

From a sales perspective you will always want to take on new clients but ensuring that these clients receive a good service – and that you can actually help them in the first place is incredibly important. Expectation managing from your first contact with a client is essential if you want to build a strong business relationship. There is absolutely […]
May 28, 2015

How to Spy on your Adwords Competitors

  Every business would love to know how their competitors are performing and now you can! (Sort of.) Google Adwords has a handy little tool to show how your keywords are comparing with your top nemesis’ accounts. The chances are there are a select amount of keywords on any Adwords account that drive the majority of traffic and conversions, these […]
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