March 23, 2013

eBay Report – AdWords is a waste of money

A recent report by eBay has claimed businesses may be wasting billions of pounds a year on paid search such as Google. eBay claim that the report demonstrates: “branded keyword ads have no short term benefits, and that returns from all other keywords are a fraction of conventional estimates” The report with the catchy name: “Consumer Heterogeneity and Paid Search […]
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