July 25, 2016

How the UK summer affects AdWords PPC performance.

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates dip, CPA’s rise and AdWords performance become more erratic: These are just some of the symptoms of the summer low season. Your PPC management company should be well aware of this and if they’re not, then […]
November 1, 2013

Setting Your AdWords Goals

Before you set off on your Google AdWords campaign, you need to think about how you are going to gauge its success. You also need clear thoughts on what you want your campaign to achieve. For instance, you may want to primarily increase your ROI (Return on Investment), increase the traffic to your website, increase conversions such as sales or […]
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