Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…
Online marketing, also known as ‘digital marketing’, is a great way of promoting your products and/or services. Many companies have been left struggling and in need of help when it…
Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges.
Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement all the tips and techniques within this blog so that you don’t miss out! (more…)
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)
Here at DPOM, we mainly talk about different ways to market your business, sell your products and raise your awareness. But, today we wanted to dive deeper into the profound…
Now we’re in 2020, websites can no longer afford to ignore search engine optimisation! Back in 2019, it was found that 93% of ALL internet experiences start with a search engine and around 39% of eCommerce traffic comes from search which is why you need to be prioritising SEO. (more…)
As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social…
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines… (more…)
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are offering. (more…)
So PPC, SEO and Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up or a company that has always relied on…