July 10, 2020

Google vs. Bing – Who’s The Real Winner?

For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
March 27, 2020

Is Your Website Terrible? Here’s How You Can Tell!

A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
February 12, 2020

Where to start: SEO, PPC, Social Media?

So PPC, SEO and Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up or a company that has always relied on traditional marketing channels for business, then deciding where to start with the world of online marketing can be very daunting, especially if you are working from a limited budget. There […]
May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
October 2, 2017

How to choose the right keywords for your SEO

SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
September 13, 2017

How good content affects search engine rankings

The pivotal influence on your SEO – and therefore how easily and quickly potential clients find you – is the text you use on your website.
January 14, 2016

Google’s core ranking algorithm now includes Google Panda

Google Panda, which gets its name from Navneet Panda – the man who developed the technology that allowed Google to implement the algorithm in the first place, was launched in February 2011 and has remained to this day one of Google’s most impactful spam fighting algorithms. Well this algorithm is now part of Google’s core ranking algorithm, which pretty much […]
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