July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
October 2, 2017

How to choose the right keywords for your SEO

SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
September 13, 2017

How good content affects search engine rankings

The pivotal influence on your SEO – and therefore how easily and quickly potential clients find you – is the text you use on your website.
January 14, 2016

Google’s core ranking algorithm now includes Google Panda

Google Panda, which gets its name from Navneet Panda – the man who developed the technology that allowed Google to implement the algorithm in the first place, was launched in February 2011 and has remained to this day one of Google’s most impactful spam fighting algorithms. Well this algorithm is now part of Google’s core ranking algorithm, which pretty much […]
January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
December 17, 2015

Google’s Top Trends From the UK in 2015

  It’s that time of the year when Google releases its top trends of the year and 2015 makes me feel… old. Mostly because I would have to Google search who many of the people are but I guess maybe that is partly what got them into those top positions. Before I reveal the top trend lists, let’s take a […]
December 10, 2015

Google are testing the use of 4 ads in search results

Google are testing the use of 4 text ads in search results, which will effectively push organic search results even lower down the fold meaning that organic results are going have to fight for traffic even more than the current set up. Google have apparently been testing the running of 4 ads intermittently since 2010 which suggests that they are […]
December 3, 2015

Mysterious “Phantom 3” Google Algorithm Update

The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced.  In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
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