Online marketing, also known as ‘digital marketing’, is a great way of promoting your products and/or services. Many companies have been left struggling and in need of help when it…
When most people think about search engines, it's Google that comes instantly to mind. In fact, so much so that 'Google' has become an oft-used verb. "Let me Google that…
The pivotal influence on your SEO – and therefore how easily and quickly potential clients find you – is the text you use on your website. (more…)
After months of rumours swirling about potential changes in their working relationship, Yahoo and Bing have announced an amendment to their existing search relationship. Under the newly revised terms of their partnership, the basic framework of their original deal will remain in place with the major change being the increased autonomy that both parties will now have.
When it comes to search engines, Google is still the undisputed champ. Recent events (most notably, Firefox ditching Google for Yahoo), however, have forced them to face up to the realisation that their days may be numbered. Safari, the Apple-based web browser beloved by millions of iPhone and iPad users, uses Google as its default search engine, but that deal is set to expire shortly. Rumours have been swirling around the web for some weeks now that Apple plans to go it alone, creating a search engine of their own once their current deal with Google reaches its end.
With the recent EU ruling that Google must ‘amend’ some search results at the request of ‘ordinary’ people in accordance with their "right to be forgotten” [BBC article here] we’re…