October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
July 25, 2016

How the UK summer affects AdWords PPC performance.

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates dip, CPA’s rise and AdWords performance become more erratic: These are just some of the symptoms of the summer low season. Your PPC management company should be well aware of this and if they’re not, then […]
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