May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
May 14, 2019

Does My Small Business Need PR?

I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
July 17, 2018

Twitter Cracks Down On Fake User Accounts

No matter what industry your business is in, your social media presence is essential and portrays an overview of your brand for customers and potential customers. The growth of your audience is an important factor for any business and is always one that you want to see an increase month on month, however, with Twitter’s recent update, will you see […]
July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
October 2, 2017

How to choose the right keywords for your SEO

SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
September 13, 2017

How good content affects search engine rankings

The pivotal influence on your SEO – and therefore how easily and quickly potential clients find you – is the text you use on your website.
August 7, 2017

How social media improves conversion rates

If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with […]
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