Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
Both Facebook and Snapchat have recently launched features based on providing location data. Both of these developments have potential business benefits for companies engaged in social media advertising.
It would appear that Facebook is about to turn its Messenger app from a simple way to communicate with friends into a platform more along the lines of Snapchat. In the near future, the service will be opened up to allow third party developers to create and deliver their own content directly to the Messenger audience.