social media
November 20, 2020
2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular.
November 12, 2020
As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the way they operate and market, and customers have changed the way that they engage and shop. So with this in mind, how can you be prepared for Black Friday, Cyber […]
November 6, 2020
Social media is regarded by many as the ultimate marketing tool. And, while this can very well be the case if used effectively, it requires a great amount of careful thought, consideration and planning for its full potential to be adequately exploited. It is worth noting right at the beginning of this article that social media is not quite as […]
October 21, 2020
Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their products and services. Due to the high amount of trust influencers have built with their followers, their advice is readily accepted. If you have bought a product from your favourite […]
September 25, 2020
At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
September 11, 2020
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
July 24, 2020
As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business. Here are some of the new updates that have been in focus over the last few weeks. Facebook and Instagram Shops While this is not a new feature for many, […]
July 3, 2020
When you think about Marketing and Social Media Advertising, LinkedIn may be a platform that skips your mind. Often when you start to look into Social Media Advertising, the giant that is Facebook will be your go-to. However, for many businesses, LinkedIn is where you should be investing your money. What types of businesses should invest in LinkedIn Advertising […]
June 3, 2020
The world is changing, and so is the way that businesses market their products. I am sure that you’ve heard the term “Influencer Marketing” once or twice by now and I expect that you’ll be hearing it more and more as we move into the future. While Influencer Marketing is not new to marketers, many businesses are not familiar with […]