July 24, 2020

What’s new to Facebook? Shops, Facebook Watch and Image Presentation

As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business.  Here are some of the new updates that have been in focus over the last few weeks.     Facebook and Instagram Shops While this is not a new feature for many, […]
July 3, 2020

A simple guide to LinkedIn Advertising

When you think about Marketing and Social Media Advertising, LinkedIn may be a platform that skips your mind. Often when you start to look into Social Media Advertising, the giant that is Facebook will be your go-to. However, for many businesses, LinkedIn is where you should be investing your money.    What types of businesses should invest in LinkedIn Advertising […]
June 3, 2020

Influencer Marketing: Changing The Way You Market Your Company

The world is changing, and so is the way that businesses market their products. I am sure that you’ve heard the term “Influencer Marketing” once or twice by now and I expect that you’ll be hearing it more and more as we move into the future. While Influencer Marketing is not new to marketers, many businesses are not familiar with […]
March 19, 2020

Coronavirus – Moving Marketing Spend Online

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way of life, perhaps forever. But, with peoples resilience and determination, we will prevail.   Online Orders With self-isolation altering how we work and live, ordering from online retailers is on […]
March 13, 2020

5 Ways to Get More Visibility for Your Local Business

Being locally visible online is essential. If you don’t appear online, it is likely that your potential customers won’t find your website, resulting in a lower level of traffic and business for your company. An online survey conducted in 2018 says that at least 53% of online users require services or products that are local to them each month and […]
February 28, 2020

10 Signs Your Social Media Campaign is Failing

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including your nan, has a smartphone and access to the internet, there is no reason for your brand to be inactive on social media networks.  So, you’ve taken the facts into […]
February 12, 2020

Where to start: SEO, PPC, Social Media?

So PPC, SEO and Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up or a company that has always relied on traditional marketing channels for business, then deciding where to start with the world of online marketing can be very daunting, especially if you are working from a limited budget. There […]
February 4, 2020

Big changes ahead for Twitter’s explore page

Have you used Twitter’s explore section yet? You’ll find it in the lower function bar by clicking the magnifying glass icon, and you’ll be taken to a whole heap of trending topics in the area, complete with an interactive list at the top of your screen to hunt through the emerging discussions in various other categories.   What has prompted […]
January 30, 2020

What Twitter ‘topics’ means for the future of the channel

After a testing period last summer, Twitter rolled out its new topics feature in November. Introduced to offer users more opportunities to discover new, relevant content, it signalled an important shift in the way the platform can be used. With over two months in the tank, what have we learnt so far and what does it mean for the future […]
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