social media
January 10, 2020
YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children. Why has YouTube introduced this? As per COPPA, companies […]
December 11, 2019
As we approach the end of 2019, it presents us with the perfect opportunity to get ahead of the game and start planning our marketing campaigns for 2020. Below, we are going to take a look at some of the up and coming trends we expect to make a big impact throughout the year ahead. Conversational marketing There is […]
December 6, 2019
Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
December 2, 2019
For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and […]
October 21, 2019
Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites.
August 9, 2019
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
July 4, 2019
It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
June 13, 2019
If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
June 1, 2019
The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts!