spam

After working hard to build up a presence on social media, it can be daunting checking your follower count to discover you’ve lost some. Of course, you will ask yourself the question, what did I do wrong? It is very likely that you got under their skin by posting about promotions/gimmicks too often, which in turn clogged up their newsfeed/timeline and left it looking as though they’d been spammed. According to Sprout Social, “86% of social media users want to and do follow brands on social”. The company then goes on to say, “But when they do, they’re most often looking for relevant content, not another cringe-worthy post from an out of touch company.”.  (more…)