July 25, 2016

How the UK summer affects AdWords PPC performance.

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates dip, CPA’s rise and AdWords performance become more erratic: These are just some of the symptoms of the summer low season. Your PPC management company should be well aware of this and if they’re not, then […]
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