July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
April 6, 2016

Google’s payment warnings are an issue at their end

We have been aware for a couple of days now with an issue that has been happening within peoples Adwords accounts where there is a warning stating that their billing method cannot be charged. Google have assured us that this is an issue with their platform and their team are working hard to fix it. So, if you have logged […]
February 18, 2016

Google’s automated bidding feature is getting an overhaul

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to better indicate that a single strategy can be applied across multiple campaigns. The update will allow advertisers to update bidding strategies from the campaign settings tab instead of having to […]
February 12, 2016

Google update their botnet protection across their ad system

  Google are always looking to improve the quality of traffic that is filtered through their search engine, if advertisers are receiving invalid traffic that is costing them money, it will harm the results that said advertiser has received and ultimately could provide them with unsuccessful Ad words results. On Tuesday Google reinforced their existing botnet protections, specifically targeting three […]
December 10, 2015

Google are testing the use of 4 ads in search results

Google are testing the use of 4 text ads in search results, which will effectively push organic search results even lower down the fold meaning that organic results are going have to fight for traffic even more than the current set up. Google have apparently been testing the running of 4 ads intermittently since 2010 which suggests that they are […]
November 19, 2015

Google say their search engine is getting better at understanding our natural language searches

When you really think about how Google understand our search terms and provides us with industry leading search results it is extremely easy to forget that, believe it or not, Google is not human. Goole have informed us that their search engine is improving in terms of understanding our natural language searches by specifically better handling superlatives, times and increasingly […]
November 9, 2015

Google implement new search results for tablet users

Google have introduced a brand new interface for people that are searching on tablet devices. The old tablet design was practically a combination of mobile and desktop design rolled into one. The search results are apparently a lot clearer than the previous results page, there are white margins at either side of the page allow for a much more simplistic […]
November 3, 2015

Google update their mobile friendly algorithm

Google have announced via social media yesterday, that pages with an app install interstitial that covers too much significant content won’t be considered mobile-friendly, this could effectively also lead to ranking declines. The update follows on from “mobilegeddon” and will be built directly into that mobile friendly algorithm, so effectively this is mobilegeddon v2, although as of yet there has […]
October 28, 2015

Cross device conversions can now be viewed in the conversions column

Nearly everybody I know will use multiple devices throughout the day for a whole range of different reasons, whether they are buying Christmas presents online or just to entertain themselves. Nearly 40% of online shoppers start their research on a smartphone, which results in a purchase on a computer or tablet. Well, you can now view cross-device conversions at the […]