4 Common Mistakes Made in Google Ads Accounts
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4 Common Mistakes Made in Google Ads Accounts

Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified. (more…)

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Statistical Significance & A/B Testing
MOUNTAIN VIEW, CA/USA - FEBRUARY 1, 2014: Exterior view of a Google's Googleplex Corporate headquarters. Google is an American multinational corporation specializing in Internet-related services and products.

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what…

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Google’s automated bidding feature is getting an overhaul
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Google’s automated bidding feature is getting an overhaul

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to…

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Google update their botnet protection across their ad system
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Google update their botnet protection across their ad system

  Google are always looking to improve the quality of traffic that is filtered through their search engine, if advertisers are receiving invalid traffic that is costing them money, it…

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Google say their search engine is getting better at understanding our natural language searches
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Google say their search engine is getting better at understanding our natural language searches

When you really think about how Google understand our search terms and provides us with industry leading search results it is extremely easy to forget that, believe it or not,…

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Google implement new search results for tablet users
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Google implement new search results for tablet users

Google have introduced a brand new interface for people that are searching on tablet devices. The old tablet design was practically a combination of mobile and desktop design rolled into…

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