There have been many recent examples of good and bad marketing, as a business uses its social media activity to leap onto a breaking trend. However, from using an inappropriate hashtag, or the use of twerking basically anywhere, to appealing to the wrong audience, things can go badly wrong.
I’m not mad! I know what time of year it is but online retailers should start planning now – here’s why: As the Christmas Holidays fast approach, savvy online retailers are already preparing for the upcoming festive period. Last year, online shopping reached a new high during the 2012 holiday season with both small and large retailers reporting strong sales. […]