October 29, 2014

Should your marketing team jump on a social media trend or event?

There have been many recent examples of good and bad marketing, as a business uses its social media activity to leap onto a breaking trend. However, from using an inappropriate hashtag, or the use of twerking basically anywhere, to appealing to the wrong audience, things can go badly wrong.  
September 1, 2013

SEO and PPC For Christmas: The Ultimate Guide

I’m not mad! I know what time of year it is but online retailers should start planning now – here’s why: As the Christmas Holidays fast approach, savvy online retailers are already preparing for the upcoming festive period. Last year, online shopping reached a new high during the 2012 holiday season with both small and large retailers reporting strong sales. […]
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