March 19, 2020

Coronavirus – Moving Marketing Spend Online

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way of life, perhaps forever. But, with peoples resilience and determination, we will prevail.   Online Orders With self-isolation altering how we work and live, ordering from online retailers is on […]
February 28, 2020

10 Signs Your Social Media Campaign is Failing

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including your nan, has a smartphone and access to the internet, there is no reason for your brand to be inactive on social media networks.  So, you’ve taken the facts into […]
February 4, 2020

Big changes ahead for Twitter’s explore page

Have you used Twitter’s explore section yet? You’ll find it in the lower function bar by clicking the magnifying glass icon, and you’ll be taken to a whole heap of trending topics in the area, complete with an interactive list at the top of your screen to hunt through the emerging discussions in various other categories.   What has prompted […]
January 30, 2020

What Twitter ‘topics’ means for the future of the channel

After a testing period last summer, Twitter rolled out its new topics feature in November. Introduced to offer users more opportunities to discover new, relevant content, it signalled an important shift in the way the platform can be used. With over two months in the tank, what have we learnt so far and what does it mean for the future […]
December 2, 2019

John Lewis At Christmas: What Makes Them So Successful?

For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and […]
July 4, 2019

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
May 16, 2019

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
April 2, 2019

Social Media: How to use hashtags effectively

Love them or hate them, hashtags are commonly used throughout all social media platforms and are a great tool to help get your social media posts seen by a wider audience online. What Is a Hashtag? A hashtag is a type of metadata used on social media networks including Twitter which allows users to apply dynamic, user-generated tagging into their […]
December 18, 2018

Social Media Marketing Predictions 2019

Intro  As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
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