January 2, 2015

What does Google’s ‘Visits’ metric mean for AdWords and Offline Shoppers

In mid December 2014, Google announced that it was rolling out a new metric that helps to measure the impact of search ads on actual store visits and sales. The data collected by this new ‘visits’ metric looks set to prove extremely useful for marketing directors, and indeed anyone who works in the field of online marketing. In previous years, […]
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