June 12, 2014

How effective are you at branding your customers?

You may perform well in branding your company, products or services, but the question of your customers refers to a whole other process. In many an old western, you’d see the cowhands branding the cattle. This was more to preserve ownership against rustling than to produce a recognisable product! The question, therefore, invites you to consider the range of actions […]
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