January 28, 2020

Facebook shelves plans to introduce ads to WhatsApp

Facebook has reportedly backed off plans to insert ads into WhatsApp. According to The Wall Street Journal, the social media giant has disbanded the team it put together to figure out how to integrate ads into the messaging platform. It’s reported that the team’s work has also been removed from the app’s code. WhatsApp was purchased by Facebook in 2014 […]
September 2, 2016

Facebook and Whatsapp: a marketing masterstroke, or an invasion of privacy?

The news that Whatsapp users will have their phone numbers automatically shared with the social networking giant Facebook has split opinion. Some are indifferent about Facebook using the content of your Whatsapp messages to send you targeted adverts on the social networking site, but privacy campaigners say it is a step too far. When Whatsapp joined Facebook in 2014, it […]
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