January 10, 2020

YouTube rolls out COPPA changes

YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children.   Why has YouTube introduced this? As per COPPA, companies […]
December 18, 2018

Social Media Marketing Predictions 2019

Intro  As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
September 20, 2018
Social Media Marketing DPOM Instagram

Instagram Introduce New Shopping Features

Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
May 5, 2017

Is Social Media Marketing Annoying Your Followers?

After working hard to build up a presence on social media, it can be daunting checking your follower count to discover you’ve lost some. Of course, you will ask yourself the question, what did I do wrong? It is very likely that you got under their skin by posting about promotions/gimmicks too often, which in turn clogged up their newsfeed/timeline […]
March 14, 2017

YouTube announces new live TV service, YouTube TV

Whilst most of us were flipping pancakes with varying levels success on Tuesday, YouTube announced its brand-new live TV streaming service, YouTube TV. Set to stand up as a rival to the traditional US cable networks, the service includes all major broadcast networks (channels like ABC, CBS, Fox, NBC and ESPN) at a price of $35 a month, with add-ons […]
July 24, 2015

10 SEO Tips To Improve Natural Rankings & Conversions. (That Anyone Can Do!)

  Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
July 1, 2015

AOL sign 10-year deal with Microsoft to use Bing Ads & listings

Google has lost its deal with AOL that it has held since 2002 but in the same breath AOL only controls around 1% of search traffic in the US. When Google first signed their deal with AOL they were still an up and coming company and it was a huge achievement. They managed to renew the deal until now – […]
May 13, 2015

Think you know your social media? Think again

The enormous and sprawling online environment that is social media can be a baffling place when you’re trying to work out how to promote your brands and power your company forward. You may think you know the basic statistics of the various platforms – but you could be wrong. We’ve compiled a list of accurate facts from a variety of […]
April 23, 2015

Youtube is 10 Years Old Today (Funny Videos & Stats For You!)

The world’s second biggest social networking site (Yes, really. After Facebook) is ten years old today!  The Google-Owned video upload site Youtube has been showcasing hilarious cat videos and shots of people falling over for a whole decade today so we should likely celebrate with a few fun facts and video favourites as well as pointing out what a potent […]
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