The Brief
LMP Law is a Nottingham law firm specialising in the property market. They approached DPOM to manage their Google Ads campaign after struggling to obtain profitable results from other agencies previously. After performing an audit, we discovered that LMP Law's campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score. We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.
The Results
Given CPCs associated with legal services are generally high, we set to work to maximise Quality Score to minimise costs while working simultaneously to increase conversion rates. This was key: to get more conversions from no additional ad spend meant we had to increase conversion rate and lower cost per conversion.
0%
Reduction in CPA
0%
Increase in Leads
0%
Increase in Cost
0%
Increase in Conv. Rate