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We handle your content, posting schedule, community and growth across Facebook, Instagram and LinkedIn, so you can focus on running your business. Real human expertise and a plan built around your goals, not vanity likes. Nearly 60% of UK consumers use social media to discover new brands, so a consistent, professional presence is what keeps you visible and credible.
Tell us about your business and where your customers spend their time. We will come back fast with a plan, no jargon and no hard sell.
Social media management takes the pressure off your shoulders so you can focus on running your business. When customers search for recommendations, check reviews or look for a business to follow, a well-managed social presence keeps you visible and credible at the exact moment they are deciding who to trust.
At DPOM we help small businesses cut through the noise with social media management that is practical, measurable and built around results. We do not rely on AI to churn out your posts. We use human expertise, data-led strategy and platform best practice to make your business easy to find and simple to trust. From content planning and creative design through to scheduling, community management and performance tracking, every task supports one goal: more engagement and more enquiries from social media.
Every business is different, so we build a plan around your goals, your audience and the way your customers actually use social media. Whether you want to grow your following, drive traffic to your website or generate enquiries directly from social platforms, we design a route that fits your budget and timeline. Backed by 15 years of experience and hundreds of five-star reviews, with no long-term contracts and 31 days notice to cancel, DPOM is your partner for sustainable social media growth.
Strategy-led social with the creative and tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Managing social media for UK businesses since 2011, with hundreds of five-star reviews. We have grown brands through every platform and algorithm change.
Every post and campaign is built around a commercial goal, leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.
Based on your package, never a percentage of anything. No hidden costs, so you always know exactly what you pay.
Your pages, ad accounts, audiences and content stay yours. If you ever leave, you keep everything. No hostage tactics.
Your account is handled by experienced people based in the UK, never handed to a junior or sent offshore.
We produce the images, video and copy that earn attention and clicks, included as standard where most agencies charge extra.
Each network reaches a different audience in a different mindset. We focus your effort on the platforms where your customers actually are, rather than spreading you thin across all of them.
The platform that drives local discovery, with over 44 million UK users. Ideal for community building, reviews and reaching customers in your area. See our Facebook management service.
A visual-first platform for lifestyle, product and service brands. Feed, Reels and Stories that build a polished, recognisable presence. See our Instagram management service.
The home of B2B, with over 37 million UK professionals. Build authority with decision-makers and turn connections into clients. See our LinkedIn management service.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
One joined-up service that keeps your business active, engaging and professional, managed by a dedicated UK specialist who takes the time to understand your business and your customers.
A tailored plan based on your business goals, your audience and your industry, so every post has a purpose rather than filling space.
Professionally written posts with eye-catching graphics and short video, designed to engage your audience and reflect your brand.
Consistent posting across your chosen platforms at the times your audience is most active, so your brand never goes quiet.
We monitor and respond to comments, messages and reviews on your behalf, professionally and promptly, so no enquiry is missed.
Clear reports showing what is working, what is growing and what we are doing next. No vanity metrics, just the numbers that matter.
Choose from Facebook, Instagram and LinkedIn based on where your customers spend their time, with a flexible plan that fits your budget.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Social media management is the ongoing work of running your business profiles for you: planning and creating content, posting it consistently, responding to comments and messages, and tracking what works. We handle the day-to-day across Facebook, Instagram and LinkedIn so you stay visible and credible without it eating your time.
It includes content strategy, content creation with graphics and short video, scheduling and publishing, community management, account optimisation and monthly reporting. A dedicated UK specialist runs it all and builds the plan around your goals, your audience and the platforms your customers actually use.
We focus on Facebook, Instagram and LinkedIn, the platforms where UK small businesses see the most return. Rather than spreading you thin across every network, we recommend the right mix for your customers and concentrate your effort where it counts.
Social media management is organic. We build your presence, content and community over time without paying for each click, which is more cost-effective and compounds as your following grows. Paid social puts budget behind ads to reach a larger audience quickly. The two work well together, and we offer paid social separately.
We do. Every post is written and designed specifically for your business, not copied from a template or churned out by AI. We take the time to learn what makes you different and create content that speaks to the customers you want. You can review and approve everything before it goes live if you prefer.
Yes. You stay in control. If you prefer to sign off content before it publishes, we will send it to you for approval first. Many clients are happy to let us run with the agreed strategy once they see the quality, but the choice is always yours.
Our management is a fixed monthly fee based on the package you choose, with flexible options for different needs and platforms. There is no long-term contract and you can cancel any time with 31 days notice. Get in touch or use our quote tool and we will tailor a price to you.
A consistent, professional presence starts building trust and visibility quickly, but real organic growth compounds over months as your audience and engagement build. We are transparent that social media is a long-term channel, and our monthly reports show your follower growth, reach and engagement improving over time.
Yes. Community management is part of the service. We monitor your accounts for comments, messages, mentions and reviews and respond on your behalf in a timely, professional manner, including handling negative feedback calmly before it escalates.
Both. If you already have established profiles we review and optimise them, then build on what is there. If you are starting fresh we set your accounts up properly from day one, with optimised bios, images, contact details and call-to-action buttons that turn visitors into followers.
Why Bing Ads can be a cost-effective channel many small businesses ignore.
Read more →How remarketing works and how to use it to recover visitors who did not convert.
Read more →A practical, jargon-free guide to getting started with Instagram Ads.
Read more →Grow organic traffic with content-led SEO and authority building.
Reach and convert customers across Meta and social.
Stop bots and competitors wasting your ad budget with Sentinel.
See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.