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Custom e-commerce website design UK · Google Partner · 15 years

Custom e-commerce website design: online stores built to sell.

Custom ecommerce web design from our UK team: clean product pages, a simple checkout and the SEO basics in place, on our own Nova CMS or the platform that suits you.

4.8 from 395+ reviews

Your website

Our designers send your homepage concept within a few working days..

From search to sale

Where do online shops lose customers? Every step has a fix.

Tap a step to see the problem and what fixes it.

Every step between the search and the sale has a fix. Tap one.

Your shop looks dated, and shoppers do not trust it enough to buy. A custom design around your brand and your products, never a template, with clear pricing and obvious calls to action.Every shopSee what a store includes

Shoppers search for what you sell and find someone else. Fast pages, clean structure and the product SEO basics from launch. Our SEO and Google Shopping services build on that.Every shopSee Google Shopping

Shoppers add to the basket and then leave. A short, familiar checkout with the payment methods your customers expect: fewer steps, fewer surprises.Every shopSee the checkout

Orders, stock and customer details are typed in more than once. We connect your shop to the tools you already use, from payments and shipping to accounts and your CRM.Quoted to your buildSee integrations

A shop, a developer and a host that never talk to each other. One UK team designs, builds, hosts and looks after your shop, with SSL, backups and business email included.A fixed price, agreed up frontGet a tailored quote

What is included

Everything your store needs to win orders. Ready to sell from launch.

We build complete online stores that are ready to sell from launch, with the essentials in place and room to grow.

More detail

Good e-commerce website design makes buying easy. Every part of the journey, from the first product a customer sees to the final tap on the checkout button, is built to remove friction and build trust. That is how you turn visits into orders, rather than traffic that looks once and bounces away.

Your store is designed around your products and your customers, with clean product pages, clear pricing, obvious calls to action and a checkout that does not get in the way. It is fast, looks right on every screen, and is set up properly for Google from day one.

Clean product pages

What you get
Clear photos, persuasive descriptions, pricing and stock, and an obvious add-to-basket.
Why it matters
Product pages are where interest becomes an order.
More detail

Clear photos, persuasive descriptions, pricing and stock, and an obvious add-to-basket. Product pages built to turn interest into orders.

A design sample of a speciality coffee shop, a made-up business built by DPOM to show a style

We build on whatever platform suits you

Nova CMS

Our own lightweight CMS, included on every website we build: you edit it yourself.

Shopify and WooCommerce

For shops that need a particular e-commerce platform, we build on it and recommend the right fit.

WordPress

If your business already runs on WordPress, we can build on it.

Wix and Squarespace

If that is what you prefer, we will say honestly whether it suits your products and price it to suit.

Software we built

Built on Nova, our own lightweight CMS. Plus the tools that win you the customer.

Every website we build runs on Nova, the content system we built ourselves and maintain in house, so it does away with the theme and plugin bloat that slows a typical WordPress site down.

Nova CMS Edit Your Own Website

Every website we build runs on Nova, our own CMS. Click any text or image on your page to change it, add blog posts and products, then publish. We look after the hosting, security and backups. Included with every website.

The Nova CMS editor open on a page of the Aspen and Oak demo shop: click any text or image to edit it

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data. The Nova editor is shown on Aspen & Oak, a fictional demo shop.

Online shops we’ve designed

Select a website to see the whole homepage.

Live websites are shown as they are today. Design samples are made-up businesses that show our styles, and homepage concepts are designs we made for real businesses. We only quote results that a case study page publishes. All case studies

Common shop problems

How we fix the usual online shop problems. Turn a card to see the fix.

Six problems we fix for UK online shops, and how a custom build deals with each one. Turn a card to see the fix.

  • The problem

    What we do

    A custom design around your brand and products, built on modern foundations, with your products and content carried across carefully.

    Redesigns and rebuildsQuoted to your build

  • The problem

    What we do

    Fast, clean code on secure UK hosting, and a simple dashboard to manage products, stock and orders.

    Nova CMSEvery website

  • The problem

    What we do

    A short, secure checkout with an SSL certificate and the payment methods shoppers expect.

    CheckoutEvery shop

  • The problem

    What we do

    Clean structure, fast pages and the product SEO basics from launch, then SEO and Google Shopping when you want to go further.

    SEO built inEvery shop

  • The problem

    What we do

    We connect your shop to your payment, shipping and accounts tools and your CRM, so information flows on its own.

    IntegrationsQuoted to your build

  • The problem

    What we do

    A clear plan and a fixed price agreed before any work begins, with no hidden extras.

    Fixed priceEvery build

How it works

From first chat to live site. No mystery about what happens next.

No mystery about what happens after you enquire. Here is how we take your shop from idea to live, then keep it growing.

Your website in four steps

  1. Step 1Chat and planYour business, your customers, a clear plan and price.
    More detail

    We learn your business, your customers and what the site needs to do. You get a clear plan and a fixed price or monthly fee up front, no surprises.

  2. Step 2DesignPages designed around your brand.
    More detail

    We design pages around your brand and your customers, focused on the actions you want visitors to take. Your build includes one design revision, so a detailed brief up front gets the best result.

  3. Step 3Build and launchFast, secure, mobile-ready, then live.
    More detail

    We build your site to be fast, secure and mobile-ready, set up properly for Google, then launch it. You usually see your first full draft within 7 to 10 working days of us having your content.

  4. OngoingSupport and growChanges, hosting and security handled.
    More detail

    Updates, hosting, security and changes handled by your UK team, so your site keeps working hard for your business long after launch.

Not sure what you need yet? Start with a free homepage concept.

What our clients say

4.8 from 395+ reviews

They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.

Mark Higginson · Feefo, Jul 2026

Read our reviews

Who builds your website

A real UK team builds it. And looks after it after launch.

Your website is designed and built by our UK team, and the same people make your changes and keep it running. James, our AI account manager, answers questions about your account day or night and passes your instructions to the team.

AI helps with words and images, people design and decide. Nothing goes live until you are happy with it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose an e-commerce web designer

Why choose DPOM for e-commerce websites? Ask anyone these questions. Here are our answers.

Take the list with you and compare.

  1. Do I get a clear price before work starts?

    YesA clear plan and a fixed price or a flat monthly fee, agreed up front.

  2. Will I own the store when I buy it?

    YesOnce a bespoke build is complete: the store, the content and your data.

  3. Can I manage my own products and orders?

    YesYes, from a simple dashboard. Our team can do it for you if you prefer.

  4. Are hosting, SSL and backups handled?

    YesSecure UK hosting, SSL and backups, set up as standard.

  5. Is it a template with my logo on?

    NoEvery store is designed around your products by our UK team.

  6. Is it handed to a junior or sent offshore?

    NoOur senior UK team designs, builds and supports it.

  7. Can you connect it to my other tools?

    YesPayments, shipping, accounts and your CRM.

  8. Will you tell me if a cheaper route fits better?

    YesIf a rental shop suits you better, we will say so.

Turn browsers into buyers

Turn browsers into buyers

Custom ecommerce web design built to remove friction and build trust, from the first product to the final tap on checkout.

More detail

We have built and grown websites for UK businesses since 2011. Whether you are launching your first shop or replacing a store that is letting you down, our custom e-commerce web design is built on solid, well-supported platforms. Clear pricing up front, no lock-ins on bought builds, and a UK team you can reach when you need them.

Custom ecommerce services

Custom ecommerce services for UK businesses

From a custom webshop for a small range to a custom ecommerce platform for a large catalogue, we handle the custom ecommerce build end to end.

More detail

As ecommerce website designers UK businesses can pick up the phone to, we design, build, host and look after your shop, so you can build online shop UK customers trust without managing several suppliers. If you are looking for custom ecommerce website builders UK-based and easy to reach, that is us.

Platforms and pricing

Built on the right platform, at the right price

We do not force you onto one platform. We build your online store on whatever fits your products, your budget and how you want to run it.

More detail

We build on our own lightweight Nova CMS, or on Shopify, WooCommerce, WordPress and others, and recommend the right fit for you. Because every store is different, pricing is bespoke and agreed up front with no hidden extras. For a standard shop, our rental shops start from £99 a month, and a bought-outright build is a price list with no credit for rent already paid. Tell us what you sell and we will come back with a tailored quote. See rent a website.

Built on Nova

Built on Nova, our own lightweight CMS

Nova is the content system we built ourselves, so your shop loads fast, stays secure and is easy to edit.

More detail

Nova carries no theme and plugin bloat, so pages load fast and stand a better chance of ranking. There is no army of third party plugins for attackers to get in through. You click straight onto your own text, images and menus and change them, and because we built Nova and run real marketing campaigns on it, we can shape it around your business. Try it on the Nova demo shop.

Industries

Industries we build websites for

Fifteen years across very different markets means we have almost certainly built for yours.

More detail

Tradespeople, shops and e-commerce, health and wellness, professional services, hospitality and food, property and home, clubs and membership organisations, and start-ups and small businesses. Online stores are built to sell, with clean product pages, a simple checkout and the SEO basics in place so shoppers find you and buy with confidence. See retail and e-commerce.

People and AI, together

Real people behind your website. Our own AI tools to win the enquiry.

A website should bring you enquiries, not just look good. Ours come with a UK team who know your business, and tools we built in-house to answer questions, catch the calls you miss and show you what visitors do.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Real people at the helm

Our UK team designs and builds your website, makes your changes and keeps it running. Ask James, our AI, anything day or night, and he passes your instructions to the team.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your website or your next step in Mission Control, any time. If your site goes down, or a domain or security certificate is about to expire, he lets you know.

Anything that needs a decision goes straight to a person on our team.

See Mission Control

Built to win enquiries

What comes with our website packages.

  • Nova CMS, so you can change your site yourself
  • A service area map on every package
  • Online bookings and a price calculator on Business
  • Hosting, security certificate and business email included when you rent

AI does the routine, people decide.

How we use AI to get you ahead, honestly

E-commerce FAQs

E-commerce websites FAQs.

Cost, platforms and ownership

How much does an e-commerce website cost?

Every store is different, so pricing is bespoke and based on what you need, the size of your catalogue and the platform we build on, whether that is our own Nova CMS, Shopify, WooCommerce or another. We agree a clear price with you up front, with no hidden extras. For a standard shop, our rental shops start from £99 a month. Tell us what you sell and we will come back with a tailored quote.

Which e-commerce platform do you use?

We build on the platform that best fits your products and how you want to run the shop, including WooCommerce, Shopify and custom builds. We will recommend the right option rather than forcing you down one route, and explain the trade-offs in plain English so you can choose with confidence.

Do I own my online store?

For a bespoke build, yes, you own the store and your data outright. If you choose a low-cost rental option to get going quickly, the store is provided as part of your ongoing plan, while your domain always stays yours. We will explain the difference clearly so you pick the right fit.

How much does it cost to build an eCommerce website in the UK?

It depends on the size of your catalogue, the features you need and the platform. A custom e-commerce website on our own Nova CMS is priced to your build, covering a custom online store with clean product pages, a simple checkout and SEO built in, designed and built by our UK team. Call 0115 647 0111 and we will talk through what your shop needs.

What is included in a custom ecommerce website design?

Every build includes a custom online store on our own Nova CMS, with clean product pages, a simple checkout and SEO built in. Alongside the build we also offer full SEO and Google Ads services as a Google Partner, so you can sell through the free and the paid results.

Building and launching

Can you redesign or replace my existing online store?

Yes. We often rebuild stores that are slow, dated or hard to manage, and migrate your products and content across carefully. We will review what you have, tell you honestly what is worth keeping, and build you a faster, easier store that converts more of your visitors into orders.

How long does it take to build an online store?

It varies with the size of the catalogue and the features involved. A simple store can be live quickly, while a larger bespoke shop takes longer. We will give you a realistic timescale up front and keep you updated, so you always know where your project stands.

Will my online store work on mobile?

Yes, always. We design every store mobile-first, because that is where most shopping now happens. Browsing, searching and checking out are built to feel effortless on a phone, so you do not lose sales to a fiddly experience on a small screen.

Can customers pay securely?

Yes. We set up a secure checkout with an SSL certificate and the trusted payment methods your customers expect, such as cards and the popular digital wallets. A short, secure and familiar checkout is one of the biggest things you can do to reduce abandoned baskets.

Running and growing your shop

Will my products be found on Google?

Your store is built fast, clean and with the product SEO basics in place from launch, which is the foundation Google rewards. To go further and win more search traffic for your products, we also offer full SEO and Google Ads services as a Google Partner, so you can sell through both the free and paid results.

Can I manage my own products and orders?

Yes. You get a simple dashboard to add and edit products, manage stock and process orders yourself. If you would rather not, our UK team can handle product updates and changes for you as an ongoing service, so you can focus on running the rest of your business.

Do you offer ongoing support after launch?

Yes. We offer ongoing website management to keep your store secure, updated, backed up and running fast, and to make changes as your range grows. You get a UK team that knows your store and is easy to reach, rather than being left on your own after go-live.

Do you also do SEO and Google Ads for online shops?

Yes. Alongside building your online store we offer full SEO and Google Ads services as a Google Partner, so you can sell through both the free and the paid results. Call 0115 647 0111 to talk it through.

Get started

Ready for a shop that works harder?

The quickest way is a call. Tell us what you sell, and we will tell you honestly how we would build your shop, and what it costs.

Call our UK website team0115 647 0111

Get in touch

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