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Websites · E-Commerce

Online Stores Built To Sell

An online store should do more than look good, it should turn visitors into orders. We design and build e-commerce websites with clean product pages, a simple checkout and the SEO basics in place, so shoppers find you and buy with confidence. Fifteen years building for UK businesses.

Google Partner★★★★★ 4.8 / 390 reviews 4,000+ UK businesses 15 years' experience Transparency Guarantee

Start selling online

Tell us about your products and what you want to sell. We will come back fast, with no jargon and no hard sell.

Speak to our UK website team today!

0115 727 0038
OR
What we do

Turn Browsers Into Buyers

A great online store makes buying easy. Every part of the journey, from the first product a customer sees to the final tap on the checkout button, is designed to remove friction and build trust. That is how you turn visits into orders, rather than just traffic that bounces away.

We have built and grown websites for UK businesses since 2010, with hundreds of five-star reviews. Your store is designed around your products and your customers, with clean product pages, clear pricing, obvious calls to action and a checkout that does not get in the way. It is fast, looks right on every screen, and set up properly for Google from day one.

Whether you are launching your first shop or replacing a store that is letting you down, we build on solid, well-supported platforms that you own and control. Clear pricing up front, no nasty lock-ins, and a UK team you can actually reach when you need them.

We build on whatever platform suits you

Shopify
WooCommerce
WordPress
Wix
Squarespace
Why DPOM

Why Choose DPOM For E-Commerce

Websites built to bring in real business, with clear pricing and a UK team you can reach. No contracts on rental plans, no jargon, and no hidden fees.

Fifteen years' experience

We have built and run websites for UK businesses since 2010, with hundreds of five-star reviews. From a simple brochure site to a busy online store, we have done it many times over.

Built to win you work

Your website is there to bring in enquiries and sales, not just to look pretty. Every build is designed around real customers, clear calls to action and pages that convert.

Clear, honest pricing

A flat monthly fee or a fixed project price, agreed up front. No surprise invoices, no hidden costs, and rental plans with no large bill to find at the start.

You are never held hostage

Your site, your content and your domain stay yours. We build on solid, well-supported foundations and never lock you into something only we can touch.

Senior UK team

Your project is handled by experienced people based in the UK, designers and developers you can actually talk to, never handed to a junior or sent offshore.

Fast, mobile and found

Every site we build is fast, looks right on every screen, and is set up properly for Google from day one. Speed, security and SEO basics are baked in, not bolted on.

What's included

Everything Your Store Needs To Win Orders

We build complete online stores that are ready to sell from launch, with the essentials in place and room to grow.

Clean product pages

Clear photos, persuasive descriptions, pricing and stock, and an obvious add-to-basket. Product pages built to turn interest into orders.

Simple, secure checkout

A short, trusted checkout with the payment methods your customers expect. Fewer steps and fewer surprises means fewer abandoned baskets.

Easy product management

Add, edit and manage your products, stock and orders from a simple dashboard. Run your shop yourself, or let our team help.

Built for mobile shoppers

Most shopping happens on a phone. Your store is designed mobile-first so browsing and buying feel effortless on any device.

SEO built in

Clean structure, fast pages and the product SEO basics in place from launch, so shoppers can find your products in search, not just on the shelf.

Secure and reliable

SSL, secure UK hosting, backups and updates handled for you, so your store stays safe, fast and open for business around the clock.

How we work

From First Chat To Live Site

No mystery about what happens after you enquire. Here is how we take your website from idea to live, then keep it growing.

Step 1

Chat and plan

We learn your business, your customers and what the site needs to do. You get a clear plan and a fixed price or monthly fee up front, no surprises.

Step 2

Design

We design pages around your brand and your customers, focused on the actions you want visitors to take. You review and we refine until you are happy.

Step 3

Build and launch

We build your site to be fast, secure and mobile-ready, set up properly for Google, then launch it. Many sites go live in days, not months.

Ongoing

Support and grow

Updates, hosting, security and changes handled by your UK team, so your site keeps working hard for your business long after launch.

Our work

Recent E-Commerce Builds

A selection of the online stores we have designed and built. Built to convert browsers into buyers.

Our CMS

Built On Nova, Our Own Lightweight CMS

Every website we build runs on Nova, the content system we built ourselves and maintain in house. It is deliberately lightweight, so it does away with the theme and plugin bloat that slows a typical WordPress site down. The result is a website that loads fast, stays secure, and that you can edit yourself in seconds.

Lightweight and fast

Nova carries no theme and plugin bloat, so your pages load fast and stand a better chance of ranking. A typical WordPress site drags around dozens of plugins and a heavy theme. Nova does not, so it stays quick.

Secure by design

There is no army of third party plugins for attackers to get in through, which is exactly how most WordPress sites get hacked. Less moving parts means a smaller target and far less to go wrong.

Easy to edit yourself

Click straight onto your own text, images, menus and SEO and change them. No training, no developer, and no waiting on anyone. If you can use a web browser, you can run your site.

Built and supported in the UK

Nova is our own platform, built and looked after in the UK by the people who made it. Every website we build runs on it, so when you need a hand you are talking to the team behind the software.

SEO ready from day one

Nova was built search first by a team that does SEO every day, so it is fast, clean and structured to rank from the moment you go live. There are no plugins bolted on later to bloat it out and slow it down.

Easy to adapt to your business

Because we built Nova and we run real marketing campaigns on it, we can shape and change it around your business and your campaigns whenever you need. You are not boxed in by a rigid off the shelf template.

All the power you need, none of the WordPress baggage. Fast pages, fewer security holes, and a site you actually control.

Platforms and pricing

Built On The Right Platform, At The Right Price

We do not force you onto one platform. We build your online store on whatever fits your products, your budget and how you want to run it, and we price every project to suit.

Shopify
WooCommerce
WordPress
Wix
Squarespace

We build on our own lightweight Nova CMS, or on Shopify, WooCommerce, WordPress and others, and recommend the right fit for you. Because every store is different, pricing is bespoke and agreed up front with no hidden extras. As a guide, a custom e-commerce website on our own Nova CMS starts from just £995+VAT.

Proof

Real Websites For Real UK Businesses

We would rather show you than tell you. Since 2010 we have built and grown websites for thousands of UK businesses, from local trades to national brands, across virtually every sector.

4,000+
UK businesses helped
390+
5 star reviews
15 yrs
building websites
Days
not months to launch
Case studies

Real results for real UK businesses

We would rather show you than tell you. Here is what hands-on, senior web design and build looks like across very different industries.

Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Reviews

What our clients say

We would rather let our clients do the talking. Here is what real UK businesses say about working with us.

Sectors

Industries We Build Websites For

Fifteen years across very different markets means we have almost certainly built a website in yours. Tap your sector to see how we help.

Plumbers, electricians, builders and roofers. We build fast, mobile-first sites that show your work, build trust and make it easy for local customers to call or request a quote.

Online stores built to sell, with clean product pages, simple checkout and the SEO basics in place so shoppers find you and buy with confidence.

Clinics, dentists, salons and practitioners. Clean, reassuring sites with easy booking and clear information that turn visitors into appointments.

Solicitors, accountants, consultants and agencies. Credible, well-structured sites that explain what you do and bring in qualified enquiries.

Restaurants, cafes, venues and food brands. Appetising sites with menus, bookings and ordering that get people through the door or buying online.

Estate agents, lettings, builders and home improvement. Visual, easy-to-update sites that show off your work and capture enquiries.

Gyms, clubs and membership organisations. Sites that sign up members, take bookings and keep your community informed.

Just getting going? A rental website gets you online fast with a low monthly cost and nothing to pay up front, ready to grow as you do.

Our promise

Our Transparency Guarantee

The web industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.

01

You own everything

Your website, your content and your domain belong to you. We build on solid, well-supported foundations, never something only we can touch.

02

Clear pricing up front

A fixed project price or a flat monthly fee, agreed before we start. No surprise invoices and no hidden costs, ever.

03

No nasty lock-ins

Rental plans are simple monthly rolling agreements you can cancel any time with 31 days notice. We keep your business by earning it.

04

Plain-English updates

No jargon and no black boxes. We explain what we are doing in language that makes sense, and you can reach a real person who knows your site.

05

Built to be found

Speed, security, mobile and the SEO basics are baked into every build from day one, not sold back to you later as expensive extras.

06

Honest advice

If a rental site is a better fit than a custom build, or the other way round, we will tell you. Straight answers, every time.

No surprise costs. No nasty lock-ins. No black boxes. You own everything. We earn your business every single month.

The team

The People Behind DPOM

☆ Our Senior Team

The People Behind DPOM

DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.

Brett Dixon

Brett

Founder & Director
Hover for bio
Time at DPOM: 15 Years
Brett Dixon
Founder & Director

25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.

Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.

Jayme Dixon

Jayme

Director
Hover for bio
Time at DPOM: 15 Years
Jayme Dixon
Director

From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.

Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.

Nige

Nige

Director
Hover for bio
Time at DPOM: 15 Years
Nige Dixon
Director

Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.

Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.

Camilla

Camilla

Senior Marketing Manager
Hover for bio
Time at DPOM: 3 Years
Camilla
Senior Marketing Manager

10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.

Lee

Lee

Senior Marketing Manager
Hover for bio
Time at DPOM: 5 Years
Lee
Senior Marketing Manager

15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.

Valerie

Valerie

Operations Manager
Hover for bio
Time at DPOM: 4 Years
Valerie
Operations Manager

Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.

The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.

Patrick

Patrick

Senior Support Manager
Hover for bio
Time at DPOM: 7 Years
Patrick
Senior Support Manager

A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.

Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.

James AI Receptionist

James

AI Receptionist
Hover for bio
Available: 24 / 7
James
AI Receptionist

Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.

He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.

Speak to our UK website team today!

0115 727 0038
OR
E-Commerce FAQs

E-Commerce Websites FAQs

How much does an e-commerce website cost?

Every store is different, so pricing is bespoke and based on what you need, the size of your catalogue and the platform we build on, whether that is our own Nova CMS, Shopify, WooCommerce or another. We agree a clear price with you up front, with no hidden extras. As a guide, a custom e-commerce website on our own Nova CMS starts from just £995+VAT. Tell us what you sell and we will come back with a tailored quote.

Which e-commerce platform do you use?

We build on the platform that best fits your products and how you want to run the shop, including WooCommerce, Shopify and custom builds. We will recommend the right option rather than forcing you down one route, and explain the trade-offs in plain English so you can choose with confidence.

Can you redesign or replace my existing online store?

Yes. We often rebuild stores that are slow, dated or hard to manage, and migrate your products and content across carefully. We will review what you have, tell you honestly what is worth keeping, and build you a faster, easier store that converts more of your visitors into orders.

How long does it take to build an online store?

It varies with the size of the catalogue and the features involved. A simple store can be live quickly, while a larger bespoke shop takes longer. We will give you a realistic timescale up front and keep you updated, so you always know where your project stands.

Will my online store work on mobile?

Yes, always. We design every store mobile-first, because that is where most shopping now happens. Browsing, searching and checking out are built to feel effortless on a phone, so you do not lose sales to a fiddly experience on a small screen.

Can customers pay securely?

Yes. We set up a secure checkout with an SSL certificate and the trusted payment methods your customers expect, such as cards and the popular digital wallets. A short, secure and familiar checkout is one of the biggest things you can do to reduce abandoned baskets.

Will my products be found on Google?

Your store is built fast, clean and with the product SEO basics in place from launch, which is the foundation Google rewards. To go further and win more search traffic for your products, we also offer full SEO and Google Ads services as a Google Partner, so you can sell through both the free and paid results.

Can I manage my own products and orders?

Yes. You get a simple dashboard to add and edit products, manage stock and process orders yourself. If you would rather not, our UK team can handle product updates and changes for you as an ongoing service, so you can focus on running the rest of your business.

Do you offer ongoing support after launch?

Yes. We offer ongoing website management to keep your store secure, updated, backed up and running fast, and to make changes as your range grows. You get a UK team that knows your store and is easy to reach, rather than being left on your own after go-live.

Do I own my online store?

For a bespoke build, yes, you own the store and your data outright. If you choose a low-cost rental option to get going quickly, the store is provided as part of your ongoing plan, while your domain always stays yours. We will explain the difference clearly so you pick the right fit.

Learn

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Get started

Ready For A Website That Works Harder?

Tell us what you need and we will come back fast with a clear plan and a price. Fifteen years, thousands of UK businesses, and a UK team that actually answers the phone.

Clear pricing up front. You own your site. Rental plans cancel any time with 31 days notice.

Call our small business website experts today!

0115 727 0038
OR