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Google Ads scripts are bespoke JavaScript automations that run inside your account, doing in seconds what would take hours by hand. Our in-house UK team builds, tests and maintains scripts tailored to your exact campaigns, with 15 years of Google Ads experience behind every line.
Tell us the task that is eating your time or the spend you want to protect. We will come back fast with what a script can do, no jargon and no hard sell.
Google Ads has a built-in scripting engine that runs JavaScript directly against your account. A script can read every metric Google holds, make changes on a schedule, and email or message you the moment something needs attention. It is one of the most powerful features in the platform, and one of the least used, because writing it well takes JavaScript skill and a real understanding of how the Google Ads API behaves.
That is the gap we fill. Off-the-shelf rules and third-party tools force your account into someone else's template and often charge a percentage of your spend for the privilege. A bespoke script does exactly what your business needs and nothing it does not, runs around the clock without a subscription stacked on top, and keeps your data inside your own account. Once it is live it works every hour of every day, reacting faster than any human review cycle ever could.
We build scripts for businesses running their own Google Ads and for agencies that want automation beyond the native tools. Every build starts with the outcome you are after, then we write the smallest, safest piece of code that delivers it, test it against your real account in read-only mode first, and hand it over with plain-English documentation so you always know what it does.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
From a single alert to a full automation suite, these are the scripts we are asked for most often. If your need is not listed, we almost certainly still build it.
Watch spend, conversions, CPA and clicks against your thresholds. The moment a campaign overspends, conversions stall or a spike appears, you get an email or Slack alert before it costs you a fortnight of budget.
Adjust bids and budgets by time of day, device, location, day of week or conversion rate, and pace daily and monthly spend so a campaign never blows its cap. The signals that matter to your business, acted on automatically.
Scheduled reports written straight into Google Sheets or sent to your inbox, built around the numbers you actually care about. Live dashboards that refresh themselves, with no manual export and no copy-paste.
Mine your search terms for the word patterns quietly draining budget and the ones driving sales. The script surfaces negative-keyword candidates and winning themes you would never spot scrolling a report by hand.
Crawl every landing page and final URL in your account on a schedule and flag anything returning a 404 or redirect. Stop paying for clicks that land on a dead page before a single visitor bounces.
Apply, update and clean up labels across thousands of keywords, ads and campaigns automatically. Keep large accounts tidy and consistently tagged so reporting and rules always work the way you expect.
Track Quality Score movements and budget pacing over time and alert you to drops before they inflate your costs. Catch the slow declines that never trigger a standard rule until the damage is done.
Pull live data from a weather API, your stock feed or a pricing source and bid accordingly, pushing harder when conditions favour you and pulling back on out-of-stock lines. Automation that reacts to the real world, not just the account.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Your own AI account assistant, included free. On call 24 hours a day, 7 days a week.
We built James in-house, and right now we're the only Google Ads agency in the country that gives every client their own AI account assistant. A genuine first for our industry, included with your management at no extra cost. Others will copy it. Our clients have it now.
No menus, no "press 1 for...". Whatever you'd ask your account manager, ask James, day or night.
He answers your questions and passes anything you ask straight to your account management team, so nothing gets missed. Every change to your ads is made by a real person, never by AI.
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Custom code is only an asset if it is written carefully, tested properly and looked after. That is exactly how our in-house technical team works.
Anyone can paste a script they found online into a live account. The danger is that you rarely know what it changes, whether it suits your structure, or what happens the day Google updates the API beneath it. We have spent 15 years inside Google Ads, and our developers treat your account with the care that history demands.
We start from the outcome you want and write the smallest, clearest script that achieves it. No bloat, no settings you will never touch, and no behaviour you did not ask for. Because it is yours, it fits your campaigns precisely instead of forcing them into someone else's mould.
Every script is trialled against your real account in a safe, read-only preview first, so we can see exactly what it would change before anything goes live. We add sensible guard rails and limits, then deploy only once we are confident it behaves. Your budget is never the test environment.
You get plain-English documentation explaining what each script does and when it runs. Google's platform evolves, so we keep your scripts current as the API and your campaigns change, and we are on hand if anything ever needs adjusting. It is automation you can trust to keep working, not a one-off you have to babysit.
You never have to read or write a line of JavaScript. We handle the building, testing, deployment and upkeep. You simply tell us the problem or the task you want gone, and we turn it into automation that quietly runs in the background.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Google Ads scripts are pieces of JavaScript that run inside your Google Ads account to automate tasks and changes. They can read your data, adjust bids and budgets, build reports, and send alerts, all on a schedule, doing in seconds what would take hours to do by hand.
Almost anything the platform exposes. Common examples include bid and budget automation, anomaly and spend-spike alerts, automated reporting into Google Sheets or email, n-gram and search-term analysis, 404 and broken-URL checking, label management, Quality Score and pacing monitors, and even weather, stock or feed-based bidding.
Yes, when they are written and tested properly. Our in-house team trials every script against your real account in a safe, read-only preview before it goes live, adds guard rails and limits, and documents exactly what it does. The risk comes from pasting in unknown code from the internet, which is precisely what we help you avoid.
No. You never have to read or write any JavaScript. We build, test, deploy and maintain the scripts for you. You just tell us the task you want automated or the spend you want protected, and we handle the rest.
Off-the-shelf automation tools force your account into a fixed template, often charge a monthly subscription on top, and send your data through their systems. A bespoke script does exactly what your business needs, keeps your data in your own account, and has no extra software fee. It fits you, rather than the other way round.
Yes. We build scripts that adjust bids by time of day, device, location, day of week or conversion rate, and pace daily and monthly spend so a campaign never overshoots its cap. They react to performance signals far faster than a manual review cycle.
Yes. We set up scheduled reports written straight into Google Sheets or delivered to your inbox, plus instant alerts to email or Slack when spend spikes, conversions drop, or any metric you choose moves outside your thresholds. You catch problems the moment they happen.
Yes. We build, test and maintain custom Google Ads scripts both for businesses running their own accounts and for agencies that want automation beyond the native tools across their client base. Either way, the build is tailored to the accounts it will run in.
Script work sits within our Google Ads management, which is a fixed monthly fee based on your tier and never a percentage of your ad spend. Managed plans start at £145 per month, there are no long-term contracts, you can cancel any time with 31 days notice, and you own your account. Use our instant quote tool for a price tailored to you.
Yes. Google's platform and API change over time, and so do your campaigns, so we keep your scripts current and working as part of your ongoing management. If something needs adjusting, our technical team is on hand to handle it.
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Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.