Small business marketing agency UK · Google Partner · 15 years
Google Ads, SEO and social media for small businesses in any industry, run by one UK team. We learn how your customers buy and what a lead is worth before we plan anything. A flat monthly fee, never a percentage of your ad spend.
From search to customer
Tap a step to see the problem, what fixes it and which of our services does it.
Every step has a fix. Tap one.
People search for what you do and find other businesses first. Google Ads on the searches that show someone is ready to buy, and SEO with pages that earn their place over time.Google Ads and SEO packagesSee how we get you found
Money goes on searches and clicks that were never going to buy, and you cannot tell which. Campaigns built around what a lead is worth in your sector, negative keywords from the search terms report, and Sentinel to block click fraud.Every Google Ads packageSee Google Ads management
Someone rings or messages, nobody answers in time, and they try the next business. Relay answers calls when your team cannot and takes details, and Orbit answers questions on your website day and night.Relay and OrbitSee our tools
You pay for marketing but cannot see which part brings customers and which does not. Call and form tracking on every package, and one plain-English report each month across every channel, in Mission Control.Every packageSee Mission Control
Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for small businesses
Pick the channels your business needs. Each one has its own page with the full detail, every package and the prices.
As a digital marketing agency for small business we cover the route from the search to the customer: paid search, organic search, paid social, daily posts and the website. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most of the work below can start on its own and be added to as the business grows.
As a PPC agency for small business, our management starts from £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. A Starter account is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. Every Google Ads package comes with Sentinel click fraud protection.
Local SEO starts from £185 a month + VAT and national SEO from £335. As an SEO agency for small business we include AI search optimisation (GEO) in every SEO package, never as an extra, and nobody can promise a ranking or a place in an AI answer. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Social ads use the same packages as Google Ads. An extra ad platform costs half the package price.
Posts are planned, created and scheduled by our UK team and approved by you in one calendar a month. There is a one-off set up fee on every tier. We post for you but do not handle replies or community management.
Relay and Orbit pass the caller’s details to your team. Your people decide what happens next.
AI copy and images are included free. A rented website is used, not owned, while you pay the monthly fee. Buying outright is a separate price list, with no credit for rent paid.
Where to start
Start with Google Ads for customers soon, or SEO for customers that build over months. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Your town, city and Google Maps
from£185a month + VAT
Pages for each service you offer, and a Google Business Profile for your area
In the Local SEO package
Prices are +VAT. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Legal
Before
After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.
What we did
We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.
Nottingham law firm, property market.
Case study · Construction
Case study · Automotive
Case study · Recruitment
Case study · Food delivery · Social media advertising (Facebook and Instagram)
Case study · Experiences
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
Common small business marketing problems
Six problems that come up whatever you sell, and what we do about each one. Turn a card to see the fix.
The problem
What we do
We start with what a customer is worth to you, then work back to what an enquiry can cost.
The problem
What we do
Campaigns built by service, with negative keywords from the search terms report, so budget goes on the work you want.
The problem
What we do
Relay answers calls when your team cannot and takes details for you to return.
The problem
What we do
A complete Google Business Profile with real photos, services and a steady flow of genuine reviews.
The problem
What we do
A post every day on your pages, with every post approved by you before it goes out.
The problem
What we do
One team and one monthly report across ads, SEO and social, so you can see how the channels work together.
Software we built
Follow one customer from your ad or your search result to the first contact. Each step has one of our own tools on it. Tap a tool to see the real screen.
Bots and repeat clickers drain ad budgets quietly. Sentinel watches your Google Ads clicks and blocks the ones that were never going to buy.
However customers find you, they arrive on your site. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
A caller rings the next business if nobody answers. Relay answers when your team cannot, takes the caller’s details and passes them to you.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You
Lee is one of our senior marketing managers.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose an agency in any sector
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Do I own the ad account and the data if I leave?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep them.
Is your fee a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend, and your budget goes to Google direct.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Will you ask what a customer is worth before you plan?
YesYes. Every plan starts with what a lead is worth in your sector, so spend can be judged against it.
Do you know how my sector’s rules affect advertising?
YesWhere a sector has its own rules, such as healthcare, finance or legal, we set the account up around the platform policies from the start. Responsibility for regulatory sign off stays with your business.
Will I see enquiries by campaign?
YesCall and form tracking is set up on every package, and your monthly report shows enquiries by campaign.
Who changes my campaigns?
YesPeople on our UK team. James, our AI account manager, answers questions day or night, passes your instructions on and, on accounts where we switch him on, makes routine changes from your account's own data. Your account manager can override any of them.
Do you promise rankings or leads?
NoNo. Nobody can promise a ranking, a place in an AI answer or a number of leads. We tell you what we do and report what happened.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks about your customers, your best and worst work and what you already spend on marketing. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and you can add channels as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Small business marketing agency UK
We are a small business marketing agency, and a marketing agency for small businesses of almost any kind. The channels are the same in every sector, but what works on them is not, so we start with how your customers buy.
A plumber needs the phone to ring this afternoon, a software company needs demos and a clinic needs patients it is allowed to advertise to. The standards are the same everywhere: honest reporting, tracking from day one and you approve what goes out.
Our fee is a flat monthly amount for our management. We never take a cut of your ad spend or your sales, and your ad budget is paid to the platform direct.
Google Ads management starts from £145 a month + VAT, so a small business can start small and add channels as it grows.
Not sure where to start? Use the audit tab in the form at the top of the page, or see Google Ads pricing and SEO pricing.
Find your sector
Marketing by sector means a page for each industry. These sectors have a page of their own, with the services, the problems, the case studies and the questions that matter most in that industry.
Plumbers, builders, roofers, electricians and other trades want the phone to ring. See marketing for tradespeople.
Google Shopping, e-commerce SEO and paid social for online shops. See ecommerce marketing.
Clinics, practices and wellbeing businesses, with advertising rules built in. See healthcare marketing.
Regulated professions with expensive clicks. See marketing for solicitors and financial services PPC.
Demos, trials and long sales cycles. See SaaS marketing and B2B marketing.
Hotels, attractions, experiences and tour operators. See travel and tourism marketing.
Every page links to the same services and prices, so you can compare them. If your industry is not listed, read on: we work in many more.
Other industries
These sectors do not have a page of their own yet. We work with them all the same, and each paragraph links to the closest service.
Garages, dealers and car services. An automotive marketing agency has to cope with local search and high-intent calls; see our Motorwise case study and Google Ads management.
Recruitment firms need candidates and clients at the same time, which means two audiences. See the Impact Teachers and Anthony Gregg Partnership case studies and our recruitment marketing agency approach on SEO services.
Marketing for accountants and marketing for estate agents are mostly local search plus Google Ads. See SEO services, including local SEO.
An education marketing agency has to handle term dates and enquiry seasons. Google Ads and SEO suit courses and schools alike; see Google Ads management.
Marketing for manufacturers is usually business to business with high-value clicks and long decisions. See B2B marketing.
See the Ultimate Screw Piling, Potage and Bear Grylls Survival Academy case studies.
If you are not sure whether we are a fit, ask. We will say so honestly if we are not.
Regulated sectors
Some sectors, such as healthcare, finance and legal, have their own rules about what can be advertised and how. Others, such as alcohol, gambling and some products, are restricted by the platforms themselves.
We read the platform policies for your sector before we build anything, so campaigns are not stopped part way through.
Every ad and every SEO change reaches you before it goes live. Responsibility for regulatory sign off stays with your business, and we do not give legal or regulatory advice.
If your sector is restricted or you have been refused before, tell us in the first call. It changes the plan, and it is better to know before money is spent.
Policies change, so always check the current rules with the platform and your regulator.
Choosing channels
There is no single answer, but there is a sensible order.
Google Ads puts you in front of people searching now and can bring enquiries soon after launch, once campaigns are approved. You pay when someone clicks, so it suits businesses that want control of the budget.
SEO builds pages that can rank without paying for each click. It builds over months, not days, and nobody can promise a ranking.
Paid social reaches people before they search and brings back visitors who left. A daily post keeps your pages alive, with every post approved by you.
AI search optimisation (GEO) is in every SEO package, never an upcharge, and nobody can guarantee a place in an AI answer.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyWorking with DPOM FAQs
We work with businesses across most UK sectors, including trades and home improvement, legal, healthcare, retail and e-commerce, B2B and manufacturing, software, travel and tourism, financial services, automotive, recruitment, property, education and food and drink.
Almost certainly. If your sector has particular rules, such as healthcare, finance or legal, we build the account around them from the start.
You need an agency that understands how your customers buy and what a lead is worth to you. Ask the questions on this page of any agency you talk to, including us, and compare the answers.
Yes. Google Ads management starts at £145 a month + VAT, separate from your ad spend, and you can add channels as the business grows.
Google Ads management starts at £145 a month + VAT, separate from your ad spend. SEO starts at £185 a month + VAT, with a one-off £195 set up fee. Social media management and social ads have their own pages and prices, and websites to rent start from the RentAWeb price list. Our contracts roll monthly, with 31 days’ notice.
No. Our fee is a fixed monthly amount matched to your package, with no markup on what you spend with Google. Your ad budget is paid to Google direct, never through us.
Yes. We offer a free Google Ads audit that looks at your structure, keywords, bids, ads and tracking, and tells you where the opportunities are.
Google Ads can bring enquiries soon after launch and suits businesses that want customers now. SEO takes months but builds enquiries that do not cost a click. Many businesses run Google Ads now and SEO for the longer term.
Yes. Through RentAWeb you can rent a website for a monthly fee instead of paying a large bill up front, or buy one outright from a price list. A rented website is used, not owned, while you pay the monthly fee. See RentAWeb for prices.
Get started
The quickest way is a call. Tell us what you sell, where your customers come from now and what you spend on marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
