Sectors: Software

Digital marketing for software providers offers unique challenges: With longer than average sales cycles in a very competitive marketplace, software comapnies require creative solutions to maximise leads and customers.

Give us a call to speak to our experts or request an audit today.

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Get in touch: 0115 727 0038

We work with software companies offer on-premise and Software as a Service (SaaS) solutions to increase leads and users with data-driven digital marketing campaigns.

For nearly 10 years we've worked with a range of software vendors from the USA to Australia offering a variety of solutions from Intranets to Cyber Security. In the age of regular technical disruption, software companies need to grow fast to survive so building momentum and maximising growth is essential.

You could be an established software company or an early-stage startup, we've worked with both to enable scale by maximising user adoption in both the UK and abroad. If you have a great software product in one country, chances are, the same solution will apply to users in other countries and in many cases, our clients require a multinational approach encompassing several channels such as SEO and PPC to enter new markets quickly and sustainably.

We understand that some software companies can have long sales cycles and while leads are challenging but often forthcoming, a lead does not mean a conversion will follow quickly. For example, users looking for software don't just search online and hit 'buy it now' instead, they often perform trials and demos from multiple providers for extended periods of time before making a purchase decision. This means a unique approach is required to ensure that you cater to buyers in various stages of the buying cycle to ensure they receive the right message at the right time: There's no point pressuring visitors to commit to purchasing if they are focused on trialling solutions, this only creates commitment phobia and hurts your conversions.

Our experts know how to deliver this and more and if you are a software provider with ambitions to grow, get in touch to learn how we can help.

Request your free PPC audit.

Our PPC Audits are designed to give you a detailed assessment of what's good and what's bad about your campaigns. Our audits may include (but are not limited to) the following:

Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.

Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review

Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling

Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

Advert review: Relevancy, ad testing, landing pages, ad scheduling

Technical review: Conversion tracking including revenue tracking, form tracking and call tracking

Growth opportunities: Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.

Request Audit

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We want to be part of your success, call us on 0115 727 0038