SaaS marketing agency UK · Google Partner · 15 years
Google Ads, SaaS SEO and LinkedIn Ads for SaaS companies and software houses, built around demos, trials and paying customers rather than cheap sign ups. A flat monthly fee, never a percentage of your ad spend.
From search to signed customer
Tap a step to see the problem, what fixes it and which of our services does it.
Every step has a fix. Tap one.
Buyers search for the problem you solve, and for your category, and shortlist other vendors first. Pages for each use case, integration and comparison buyers search for, and ads on the searches that show intent to buy.Google Ads and SEO packagesSee how we get you shortlisted
Cheap clicks and free sign ups fill the report, but the people were never going to pay. Campaigns built around demo requests and paying customers, negatives that keep students, jobseekers and freebie hunters out, and Sentinel to block click fraud.Every Google Ads packageSee Google Ads for SaaS
Visitors read the pricing page, then leave without booking a demo or starting a trial. Nebula shows where visitors click, scroll and drop off, Orbit answers questions on your site day and night, and retargeting brings back people who left.Retargeting on every Google Ads packageSee Nebula
Reports count sign ups, so you cannot tell which campaign brings the customers who stay. Conversion tracking set up on every package for demo requests, trial sign ups and calls, and a plain-English report each month that splits them by campaign.Every packageSee how we report
Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for software companies
Pick the channels your product needs. Each one has its own page with the full detail, every package and the prices.
As a software marketing agency we work on the route from the search to the signed customer: paid search, organic search, paid social and LinkedIn, and the pages that turn a visit into a demo or a trial. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most of the work below can start on its own and be added to as your pipeline grows.
The searches that matter in software are often small and expensive, so every click counts. We split brand, competitor comparison and category searches, keep out searches from people who will never buy, and measure demos and trials rather than traffic.
Management starts from £145 a month + VAT, separate from your ad spend. Every Google Ads package comes with Sentinel click fraud protection.
AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a place in an AI answer. National SEO starts from £335 a month + VAT. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Social ads use the same packages as Google Ads, and an extra ad platform costs half the package price. They work best alongside search, not instead of it.
Microsoft Ads management starts from £145 a month + VAT, separate from your ad spend.
We cannot improve what we cannot measure, so tracking comes first, on every package. Nebula shows where visitors click, scroll and drop off, and lets you watch real visits back.
AI copy and images are included free. A rented website is used, not owned, while you pay the monthly fee. Buying outright is a separate price list, with no credit for rent paid.
Where to start
Start with Google Ads for demos soon, or SaaS SEO for pipeline that builds over months. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Customers across the whole UK
from£335a month + VAT
Pages for features, use cases and comparisons, and technical SEO
In the National SEO package
Prices are +VAT. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Software · International SEO and more
Case study · Cybersecurity · Google Ads, SEO and social media
Case study · Software · International SEO, paid search, display and social
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
Common software marketing problems
Six problems that come up again and again, and what we do about each one. Turn a card to see the fix.
The problem
What we do
We build around demo requests and paying customers, and keep out searches from students, jobseekers and freebie hunters.
The problem
What we do
Searches for your own brand are kept apart from the rest, so you can see what your ads really add.
The problem
What we do
We decide on purpose which comparison searches to bid on and which pages to write, rather than leaving it to chance.
The problem
What we do
Nebula shows where visitors get stuck, and if the site is the problem we can build you a new one to rent.
The problem
What we do
One team and one monthly report across search, social and SEO, so you can see how the channels work together.
The problem
What we do
Orbit, our AI chat, learns from your website and answers questions day and night, then takes their details.
Software we built
Follow one buyer from your ad or your search result to your demo form. Each step has one of our own tools on it. Tap a tool to see the real screen.
Bots and repeat clickers drain ad budgets quietly, and software keywords are expensive. Sentinel watches your Google Ads clicks and blocks the ones that were never going to buy.
However buyers find you, they arrive on your site. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
Buyers read your site at all hours with questions about features, pricing and integrations. Orbit learns from your website, answers day and night, and takes their details.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a SaaS marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Do I own the ad account and the data if I leave?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep them.
Is your fee a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend, and your budget goes to Google direct.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Will you measure demos and paying customers, not just sign ups?
YesConversion tracking is set up on every package for demo requests, trial sign ups and calls, so the report shows which campaigns bring each one.
How do you handle my competitors’ names?
YesWe decide with you which comparison searches to bid on and which to leave alone, and we write comparison pages in your own words.
Will you keep out searches from people who will never buy?
YesNegative keywords are checked through the search terms report, so students, jobseekers and people looking for free tools are kept out.
Who changes my campaigns?
YesPeople on our UK team. James, our AI account manager, answers questions day or night, passes your instructions on and, on accounts where we switch him on, makes routine changes from your account's own data. Your account manager can override any of them.
Do you promise a place in AI answers?
NoNo. Nobody can. AI search optimisation (GEO) is in every SEO package and we work to make your product the clearest answer to quote.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks about your buyers, your sales cycle and what you already spend. If you already run Google Ads or SEO, we can look at that account first with a free audit.
Some companies begin with Google Ads for demos, some with SEO for pipeline that builds, and others add LinkedIn or Microsoft Ads once the first channel runs. You get the price before you commit.
We cannot improve what we cannot measure, so tracking comes first, on every package. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
SaaS marketing agency UK
We are a SaaS marketing agency for UK software companies, and SaaS lead generation is the job. One team plans and runs your Google Ads, SaaS SEO and paid social around the outcomes that matter to a software business: demos booked, trials started and customers who stay.
Software buyers research for weeks, compare several vendors and often involve more than one person. The first visit is rarely the last, so the marketing has to work across search, retargeting and content rather than on a single click.
Our marketing services for software companies are a flat monthly fee for our management. We never take a cut of your ad spend or your sales, and your ad budget is paid to the platform direct.
We work with SaaS companies, software houses, bespoke developers and IT service firms. A product with a monthly subscription and a bespoke build with a long sales cycle need different campaigns, and we plan them differently.
Each channel has its own page with every package and price. See Google Ads management, SEO services and social media advertising. Not sure where to start? Use the audit tab in the form at the top of the page.
SaaS PPC agency
The searches that matter in software are often small and expensive, which is why a SaaS PPC agency has to be careful with every click. SaaS Google Ads and wider SaaS paid media are only worth it when the account is built around who will actually buy.
These behave differently and should not share a budget. Brand searches are usually cheap and high intent, category searches bring new buyers at a higher price, and competitor comparison searches need a deliberate decision about what to say and where to send people.
A free trial sign up and a paying customer are not the same thing. We set up tracking for demo requests, trial sign ups and calls, and report them separately, so spend can follow the actions that lead to revenue.
Searches from students, jobseekers and people hunting for free tools are filtered with negative keywords, and Sentinel blocks click fraud on the Google Ads clicks that remain.
Google Ads management starts from £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. Shopping campaigns are for physical products, so they do not apply to software. See Google Ads pricing for every package.
SaaS SEO agency
SaaS SEO is about being the page a buyer finds while they are still working out what to buy. As a SaaS SEO agency, and with SEO for software companies of every size, we build the pages that answer their questions, on a site that search engines can read.
Each feature, each type of customer and each integration is something a buyer may search for. A page for each one, written to answer the question plainly, gives search engines and AI assistants something clear to quote.
Buyers search for how you compare with other tools. A fair, factual comparison page written in your own words can meet that search honestly. We write about your product, not about anyone else’s faults.
Single page apps, gated content and slow scripts can hide a good product from search. For software house SEO we also look at portfolio and service pages, which are usually the pages that win enquiries for bespoke work.
AI search optimisation (GEO) is in every SEO package, never an upcharge, and nobody can guarantee a place in an AI answer. National SEO starts from £335 a month + VAT, with a one-off £195 set up. See SEO pricing.
Demos and trials
Whether your goal is a booked demo or a started trial changes the whole campaign. Here is how we think about each.
Demos suit higher-priced software with a sales conversation. The landing page, the form and the follow-up speed matter as much as the ad, so we look at all three and use Nebula to see where visitors give up.
A free trial is easy to start and easy to abandon. We measure trial sign ups, but we report them next to the later action that shows a real customer, so the numbers do not flatter the campaign.
Most software buyers do not act on the first visit. Retargeting on every Google Ads package, and paid social, keep your product in front of people who have already looked.
Orbit, our AI chat, learns from your website and answers questions about features and pricing day and night, then takes details for your team. See the tools on every package on the relevant service page.
B2B search and LinkedIn
B2B SaaS marketing usually reaches a team, not one person. Search finds the buyer who is already looking, and LinkedIn can reach the people who are not yet.
If few people search for what you do, search alone gives a small pool. Paid social can widen it by reaching people on job title and company size before they search, and works best alongside search.
LinkedIn targets by job title, seniority and company size, which suits software sold to specific roles. Clicks cost more than on most platforms, so the offer and the audience need care.
Software deals can take months. We report on the actions you can count each month, demos, trials and calls, and meet monthly to plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride.
Social ads use the same packages as Google Ads. For wider B2B work see our B2B marketing page.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlySoftware and SaaS marketing FAQs
Our Google Ads management starts at £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. National SEO starts at £335 a month + VAT, with a one-off £195 set up fee. Our contracts roll monthly, with 31 days’ notice.
No. Our fee is a fixed monthly amount matched to your package, with no markup on what you spend with Google. Your ad budget is paid to Google direct, never through us.
Google Ads can start to bring enquiries once campaigns are live and approved. It often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still. Nobody can promise a result.
PPC puts you in front of buyers soon after launch and suits companies that want demos now. SaaS SEO builds pages that can rank without paying per click, but takes months. Many software companies run Google Ads for demos now and SEO for pipeline that builds.
Yes, when it is measured properly. The searches that matter are often small and expensive, so the account has to be built around demos and paying customers rather than cheap sign ups, with your brand and competitor comparison searches handled deliberately.
Pages for each feature, use case, integration and comparison your buyers search for, a technically sound site, and content that answers the questions people ask before they shortlist. AI search optimisation (GEO) is included in every SEO package we sell.
Often, yes, especially for B2B software. LinkedIn targets by job title, seniority and company size, which reaches buyers before they search. It works best alongside search rather than on its own.
Yes. We work with SaaS companies, established software houses and IT companies.
Yes. We set up conversion tracking for demo requests, trial sign ups and calls, and your monthly report shows each one by campaign.
Yes. Through RentAWeb you can rent a website for a monthly fee instead of paying a large bill up front, or buy one outright from a price list. A rented website is used, not owned, while you pay the monthly fee. See RentAWeb for prices.
Get started
The quickest way is a call. Tell us what you sell, who buys it and where pipeline comes from now, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
