Digital marketing for tradesmen · Google Partner · 15 years
Google Ads, local SEO and a website that brings in jobs in the postcodes you cover, with the calls you miss on the roof answered for you. For plumbers, electricians, roofers, builders and every other trade.
From search to booked job
Tap a step to see the problem, what fixes it and which of our services does it.
Every step between the search and the booked job has a fix. Tap one.
Homeowners search for your trade in your town and find other firms first. Google Ads put you at the top for the towns you cover, and local SEO with a strong Google Business Profile earns the map results.Google Ads and local SEOSee how we get you found
Ads show forty miles away, or for jobs you would never take. Tight targeting on the postcodes you cover, and the search terms checked so you stop paying for clicks on “jobs”, “courses” and DIY.Every Google Ads packageSee Google Ads
The phone rings while you are up a ladder, so the job goes to whoever answers next. Relay AI answers the call, takes the details and texts them to you, so a missed call stops being a lost job.Relay AI call answeringSee Relay AI
People visit your website on their phone, find it hard going and ring someone else. A fast, mobile-first site with a clear call button, and Nebula to show you where visitors give up.RentAWeb and NebulaSee Nebula
Results scattered across tools. Mission Control puts your calls, enquiries and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for trades businesses
Pick what your business needs. Each service has its own page with the full detail, every package and the prices.
Most trades start with Google Ads, because the phone can ring within weeks, then add local SEO once the diary is steadier. Relay and a better website make every enquiry count for more. You do not have to take everything, and you can add services as you go.
Every package is a flat monthly fee for our management, published on the pricing pages. Your ad budget is paid to Google direct, and you own every account we set up.
Google Ads management starts at £145 a month + VAT, separate from your ad spend. Starter suits up to £500 a month of ad budget and is run by our UK team with support by email and tickets. A named account manager comes with Lite and above.
Local SEO starts at £185 a month + VAT with a one-off £195 set up. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer.
We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Relay AI 300 is £69 a month + VAT. Plans are Relay AI 300, 630 and 1,100 minutes, with calls over the plan charged by the minute. It answers for you, it does not book or quote jobs, and you decide who to call back.
Websites to rent start at £49 a month. A rented site is used, not owned, while you pay the monthly fee; buying outright is a price list with no credit for rent paid. If your current site loads quickly on a phone and makes it obvious how to call you, we can advertise to it as it is.
Social media management starts at £195 a month + VAT with a one-off £195 set up fee. Every post is approved by you first. We do not reply to comments or manage your community.
Microsoft Ads management is priced on its own page. It reaches fewer searchers than Google, so most trades add it after Google Ads is running well.
Where to start
Start with Google Ads for jobs soon, local SEO for jobs that build over months, or Relay AI so no call goes unanswered. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Map results and local searches
Your town, city and Google Maps
from£185a month + VAT
Your Business Profile, service pages and listings, worked on together
In the Local SEO package
Answered calls
AI call answering
from£69a month + VAT
Calls answered while you are on the job, details texted to you
In Relay AI 300
Prices are +VAT. Local SEO has a one-off £195 set up. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO for your trade? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Trades
Case study · Construction
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
How it works for your trade
Six trades, six different problems, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Emergency searches and planned installs get their own campaigns, and Relay AI catches calls you cannot take.
The problem
What we do
Domestic, commercial and certification work are separated in the ads, so you can see which brings the jobs you want.
The problem
What we do
Search terms are checked and negatives added, and the ads set out the work you do, so the wrong clicks cost less.
The problem
What we do
Every enquiry is tracked back to its campaign, so a job that starts months later still shows which ad brought it.
The problem
What we do
Budget and posts follow the seasons, and local SEO keeps working through the quiet months.
The problem
What we do
Your best photos go on your Business Profile, your website and a daily post that you approve.
Software we built
Follow one homeowner from your ad or your listing to the phone call. Each step has one of our own tools on it. Tap a tool to see the real screen. Which tools come with which package is on each service page.
Bots and repeat clickers drain a local ad budget quietly. Sentinel watches your Google Ads clicks and blocks the ones that were never going to ring you.
You cannot answer the phone on a roof. Relay AI answers, takes the details and texts them to you, and the calls show in your results.
However people find you, they land on your website. Nebula shows where visitors click, scroll and give up, so you know what to fix.
Your tools, your calls and your results in one place, with James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
I'm a tyre fitter in Nottingham and Newark and the Google ads pro service works for me. I know when it's not working as my phone stops ringing and the guys at dpom are always on hand to reassure me and improve the ads
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You
Lee is one of our senior marketing managers.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Who owns the ad account and the data if I leave?
YesYou do, from day one. Your Google Ads account sits under your own login, and if you ever leave you keep it and its data.
Is your fee a percentage of my ad spend?
NoNo. A percentage means the fee rises when the budget does, whether results do or not. Ours is a flat monthly management fee, and your ad budget goes to Google direct.
How long is the contract?
NoMonthly rolling, with 31 days’ notice. Ask any agency what it costs to leave in month three.
Will my ads show outside the areas I cover?
NoAds are set to people in your towns and postcodes, not people “interested in” them, and you can see the location settings.
Will I see the searches I am paying for?
YesYes. You get the search terms report, not just clicks, because that is where wasted trade spend hides.
How do you count a lead?
YesCalls from the ads, calls from the website and form enquiries are tracked and shown separately, so you can see which one is working.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks which jobs you most want, which postcodes you cover and how many you can take on. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and you can add services as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Calls from the ads, calls from the website and form enquiries are tracked and shown separately. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are open that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Marketing for tradesmen
We are a marketing agency for tradespeople across the UK. One team runs your Google Ads, local SEO, website and call answering around the jobs you want, in the places you work.
Digital marketing for tradesmen is not a generic package. A plumber wants emergency calls and boiler installs, a roofer wants survey requests, a builder wants larger projects. We set the ads, pages and tracking up around the work you actually want.
Our fees are flat and published. Google Ads management starts at £145 a month + VAT and local SEO at £185, separate from your ad spend, which goes to Google direct. Contracts roll monthly with 31 days’ notice.
Your Google Ads account and its data are set up under your own login. If you ever leave, you keep them.
Each service has its own page with the full detail and every package: Google Ads management, local SEO, Relay AI call answering and websites to rent. Not sure where to start? Use the audit tab in the form at the top of the page, or book a free Google Ads audit.
Google Ads for tradesmen
Advertising for tradesmen works best when it starts with Google Ads, the quickest way to get in front of someone who needs a tradesman now. They search, they see you, they call. The hard part is paying only for the searches that turn into work.
Targeting is set to the towns and postcodes you cover. Ads that show forty miles from where you will drive are the commonest waste in trades accounts, so the location settings are the first thing we check.
Someone with a burst pipe and someone planning a bathroom search differently and are worth different amounts. We split them, so the budget follows the jobs that pay.
We read the searches your ads showed for and add negatives for the ones that never become work, such as job seekers, courses and DIY. You see the same report.
For most local trades, a few hundred pounds a month of ad spend gives a readable answer within a few weeks. Starter suits up to £500 a month. We will tell you before you start if we think your budget is too thin for your area.
Google Ads for tradespeople also uses call tracking, so a phone call from an ad is counted as an enquiry, not lost. It usually takes around three months of optimisation before an account really finds its stride.
SEO for tradesmen
Local SEO builds the visibility that keeps working without paying per click. It takes months, not days, and nobody can promise a ranking, but for a local trade it is the best long-term source of enquiries.
For a local search the map results often matter more than the website. We set your profile up properly: the right categories, services, service areas, photos of real work and a steady flow of reviews.
A page for each main service, written for the people who search for it, helps Google and customers see what you do and where. We write and publish them with your approval.
Homeowners usually ring two or three firms. Recent, honest reviews decide who gets the call, so asking happy customers is part of the work.
You see what we did each month and what moved, in plain English. AI search optimisation (GEO) is in every SEO package, never an extra.
Local SEO starts at £185 a month + VAT, with a one-off £195 set up. Most trades start with Google Ads and add local SEO once the diary is steady, so the two work together.
Google Local Services Ads
Google Local Services Ads are a separate product from search ads. Customers see verified local businesses at the top of the results, and the business pays per lead rather than per click.
Local Services Ads are only offered in certain trades and places, and each business has to pass Google’s own checks before it can show. Whether they are open to you is the first thing to find out.
Where they are open, they can add to Google Ads and your Business Profile rather than replace them. We will tell you honestly if they would add enough for you to bother.
Ask us about Google Local Services Ads in the form at the top of the page, or on a call, and we will check what is available for your trade and area.
Leads and missed calls
Leads for tradesmen only count if someone picks up. Most homeowners ring two or three firms and go with the first to answer, so the job is won or lost on the call.
Relay AI answers when you are on a job, takes the caller’s details and what they want, and texts them to you. Relay AI 300 is £69 a month + VAT.
Most trades enquiries start on a phone. A fast site with a clear call button turns more of your visits into calls. Websites to rent start at £49 a month, with AI-written copy and images included.
Lead generation for tradesmen should end in a number you can use. Your monthly report shows enquiries by source, and the cost of each one.
Social media management adds a daily post, approved by you, of finished jobs and reviews. It starts at £195 a month + VAT with a one-off £195 set up fee.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyMarketing for tradesmen FAQs
Google Ads management starts at £145 a month + VAT, and that is separate from what you spend with Google. Local SEO starts at £185 a month with a one-off £195 set up, websites to rent start at £49 a month and Relay AI call answering at £69 a month. Contracts roll monthly, with 31 days’ notice.
Google Ads gets the phone ringing within weeks and you can turn it up or down with your workload. Local SEO and your Google Business Profile take three to six months to build but keep working without paying per click. Most trades start with Google Ads and add local SEO once the diary is steady.
For most local trades, a few hundred pounds a month of ad spend is enough to get a readable answer within a few weeks. Our Starter tier suits ad spend up to £500 a month. We will tell you before you start if we think your budget is too thin for your area.
For most local trades, yes, as a second step. Homeowners search for your trade and town and look at the map results, so a strong Business Profile and good service pages keep bringing in enquiries without a charge per click. It builds over months, and nobody can promise a ranking.
Be visible where people search for your trade in your area: the map results, the ads and the organic results below. Then make it easy to get in touch from a phone, and answer or call back fast, because homeowners usually ring two or three firms and go with whoever responds first.
Not always. If your site loads quickly on a phone and makes it obvious how to call you, we can advertise to it as it is. If it does not, a rented site from £49 a month is usually cheaper than the clicks it is wasting.
With Relay AI, the call is answered, the caller’s details and the job are taken, and they are texted to you so you can call back. It answers for you, and you decide who to ring back and when.
Local Services Ads are only open in some trades and areas, and the business has to pass Google’s own checks. Ask us and we will check whether they are open to you and whether they would add to your search ads.
Yes. We work with trades and home improvement businesses across the UK, including plumbing and heating, electrical, roofing, building, landscaping and decorating firms. The approach is the same: tight local targeting, tracked calls and a fixed monthly fee.
Yes. It is set up under your own login and its data belongs to you. If you ever leave, you keep it.
Get started
The quickest way is a call. Tell us what you do, where you work and how many jobs you want, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
