Ecommerce marketing agency UK · Google Partner · 15 years
Google Shopping, e-commerce SEO and paid social for online shops, run by one UK team around your margins rather than your revenue. A flat monthly fee, never a percentage of your ad spend.
From search to sale
Tap a step to see the problem, what fixes it and which of our services does it.
Every step between the search and the sale has a fix. Tap one.
Shoppers search for what you sell and find other shops first. Shopping ads put your products on the results page, and e-commerce SEO builds the pages that earn their place over time.Google Ads and SEO packagesSee how we get you found
Budget goes on searches and clicks that were never going to buy. Campaigns split by product and margin, negatives that keep the wrong searches out, and Sentinel to block click fraud.Every Google Ads packageSee Google Shopping
Visitors look at your products and leave without buying. Nebula shows where shoppers click, scroll and drop off, and retargeting and paid social bring back people who left.Retargeting on every Google Ads packageSee Nebula
Customers buy once, then forget your shop exists. A post every day on your pages keeps your shop in view, and you approve every post before it goes out.Social media managementSee social posts
Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for online retailers
Pick the channels your shop needs. Each one has its own page with the full detail, every package and the prices.
As an ecommerce marketing company we cover the route from the search to the sale: paid product ads, organic search, other search engines, paid social and the shop itself. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most of the work below can be started on its own, and added to as your shop grows. Every Google Ads package has Shopping campaigns, and Merchant Centre work starts at Lite.
Your products appear with images, prices and reviews at the top of Google. Campaigns are split by product, margin and intent, and the search terms are checked so you stop paying for browsers.
Which packages: Shopping campaigns are on every Google Ads package. Merchant Centre work is not part of Starter: Lite sets it up, and Standard, Elite and Premium include it in full.
AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a place in an AI answer. SEO does not run your product feed or Merchant Centre: that is part of Google Ads.
We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix, and for £60 a month + VAT on any other platform.
Microsoft Ads management starts from £145 a month + VAT, separate from your ad spend.
Social ads use the same packages as Google Ads. An extra ad platform costs half the package price.
Posts are planned, created and scheduled by our UK team and approved by you in one calendar a month. There is a one-off set up fee on every tier. We post for you but do not handle replies or community management.
AI copy and images are included free. A rented shop is used, not owned, while you pay the monthly fee. Buying outright is a separate price list, with no credit for rent paid.
Where to start
Start with Google Shopping for sales soon, or e-commerce SEO for sales that build over months. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Products and categories at scale
from£585a month + VAT
Product and category pages, and technical SEO for a large catalogue
In the E-Commerce SEO package
Prices are +VAT. E-commerce SEO has a one-off £195 set up. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO for your shop? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · E-commerce · Google Ads, Shopping and Search
Case study · E-commerce · SEO and Google Ads
Case study · E-commerce · Google Ads and SEO
Case study · E-commerce · SEO
Before
Vapouriz are in an incredibly competitive industry (e-cigarettes and e-liquids) with established players already dominating the search results.
What we did
As this is a crowded space, a content-driven approach was implemented to help the site rank for long tail, high intent keywords more likely to convert.
Search engine optimisation (SEO).
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
Common online shop marketing problems
Six problems that cut across channels, and what we do about each one. Turn a card to see the fix.
The problem
What we do
One team and one monthly report across Shopping, SEO and social, so you can see how the channels work together.
The problem
What we do
We keep searches for your own brand apart from the rest, so you can see what your ads really add.
The problem
What we do
We watch the feed and the campaigns, so you are not paying to promote products that are out of stock or disapproved.
The problem
What we do
Retargeting and a daily post on your pages keep your shop in front of people who have already bought.
The problem
What we do
Nebula shows where shoppers get stuck, and if the shop itself is the problem we can build you a new one to rent.
The problem
What we do
Orbit, our AI chat, learns from your website and answers questions about delivery, sizes and stock day and night.
Software we built
Follow one shopper from your ad or your search result to your checkout. Each step has one of our own tools on it. Tap a tool to see the real screen. Which tools come with which package is on each service page.
Bots and repeat clickers drain ad budgets quietly. Sentinel watches your Google Ads clicks and blocks the ones that were never going to buy.
However shoppers find you, they arrive on your shop. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
Shoppers arrive at all hours with questions about sizes, delivery and stock. Orbit learns from your website, answers day and night, and takes their details.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose an ecommerce marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Do I own the ad account and the data if I leave?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep them.
Is your fee a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend, and your budget goes to Google direct.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Do you look at margin, not just return on ad spend?
YesBids and targets are set against return on ad spend and margin, because a high return on spend can still lose money on thin-margin products.
Does someone look after my product feed?
YesFrom the Lite package upwards, our team does: titles, images, attributes and disapprovals. Merchant Centre work is not part of Starter.
Will my Shopping campaigns be split by product?
YesCampaigns are split by product, margin and intent, so your best sellers do not fund your worst.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks about your goals, your best and worst margins and what you already spend on marketing. If you already run Google Ads or SEO, we can look at that account first with a free audit.
Some shops begin with Google Shopping, some with e-commerce SEO, and others add Microsoft Ads or social once the first channel is running. You get the price before you commit, and you can add channels as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. On Google Ads, Merchant Centre and feed work starts at Lite. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Ecommerce marketing agency UK
We are an e-commerce marketing agency for UK online retailers. One team plans and runs your Google Shopping, e-commerce SEO and paid social, around your margins rather than your revenue.
From the search to the sale, we cover Shopping and Search ads, SEO, Microsoft Ads, social ads and social posts, so the channels are planned together and reported on together.
Our ecommerce marketing services are a flat monthly fee for our management. We never take a cut of your ad spend or your sales, and your ad budget is paid to the platform direct.
Your campaigns are run by people on our UK team. James, our AI account manager, answers questions day or night, passes your instructions on and, on accounts where we switch him on, makes routine changes from your account's own data. Your account manager can override any of them.
Each channel has its own page with the full detail and every package. For paid product ads see Google Shopping management, and for organic search see e-commerce SEO services. Not sure where to start? Use the audit tab in the form at the top of the page, or book a free Google Ads audit.
Retail marketing agency UK
Online retail marketing is a margin business. A sale that costs more to win than it earns is not a win, so we build campaigns and pages around what each product makes.
Shopping campaigns are split by product, margin and intent, with negatives that keep out searches that never buy, so your best sellers do not fund your worst.
Good retail ads management starts with accurate sales tracking, which is on every package, and a clean product feed, which our team looks after from Lite upwards. Nebula shows where shoppers drop off on your shop.
From a handful of products to a large catalogue, we size the work to your shop and your budget. Starter suits smaller ad budgets, and the higher packages add more people and more tools.
Looking for a shopping feed agency? Feed optimisation and Merchant Centre management are part of our Google Shopping management service from the Lite package, and e-commerce SEO covers your product and category pages. If your shop itself is the problem, we can build you an online shop to rent.
Choosing channels
There is no single answer, but there is a sensible order. Here is how the channels fit together for an online shop.
Shopping ads can start to show your products soon after launch, once Google has approved your feed and ads. You pay when someone clicks, so they suit shops that want their budget under tight control.
SEO builds product and category pages that can rank without paying for each click. It builds over months, not days, and nobody can promise a ranking.
Microsoft Ads reaches searchers on Bing, Yahoo and DuckDuckGo, often built from what already works on Google. Facebook and Instagram ads reach people before they search and bring back visitors who looked and left.
AI search optimisation (GEO) is in every SEO package, never an upcharge. Nobody can guarantee a place in an AI answer; we work to make your shop the clearest answer to quote.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyEcommerce marketing FAQs
Our Google Ads and Shopping management starts at £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. E-commerce SEO starts at £585 a month + VAT, with a one-off £195 set up fee. Social media management and social ads have their own pages and prices. Our contracts roll monthly, with 31 days’ notice.
Google Shopping puts your products, prices and photos in front of people ready to buy, and can start showing them soon after launch, once Google has approved your feed and ads. E-commerce SEO builds category and product pages that can rank without paying per click, but takes months. Many shops run Shopping for sales now and SEO to build orders that do not cost a click.
No. Our fee is a fixed monthly amount matched to your package, with no markup on what you spend with Google. Your ad budget is paid to Google direct, never through us.
We work with shops on Shopify, WooCommerce, Magento, BigCommerce and other major platforms. For Google Ads, what matters most is accurate conversion tracking, which we set up on every package, and a clean product feed, which our team looks after from the Lite package upwards. We publish SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix, and for £60 a month + VAT on any other platform.
Yes. Through RentAWeb you can rent an online shop for a monthly fee instead of paying a large bill up front, or buy one outright from a price list. AI copy and images are included free. A rented shop is used, not owned, while you pay the monthly fee, and buying outright carries no credit for rent paid. See RentAWeb for shop prices.
Get started
The quickest way is a call. Tell us what you sell, where your sales come from now and what you spend on marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
