Healthcare

Search engines apply stringent policies to healthcare companies, particuarly where Google Ads are used. We help navigate these hurdles to provide high ROI scalable campaigns.

Give us a call to speak to our experts or request an audit today.

Digital Marketing for the Healthcare Sector

For healthcare providers, navigating the complexities of digital marketing, especially Pay-Per-Click (PPC) advertising, requires a nuanced approach. The healthcare sector faces specific challenges, including regulatory restrictions on language use, handling sensitive information, and Google Ads’ prohibitions on re-marketing. To effectively overcome these hurdles, healthcare organisations need a digital marketing agency that not only understands these unique challenges but also has the experience to navigate them successfully.

At DPOM, we specialise in crafting digital marketing strategies that are both compliant and effective for healthcare businesses. Our team is adept at developing PPC campaigns that respect the sensitive nature of healthcare services while maximising visibility and reach. We ensure that all advertising content is not only compelling but also adheres strictly to the guidelines set by regulatory bodies, thereby avoiding any potential ad suspensions.

Beyond PPC, our comprehensive services include SEO and social media strategies tailored to the healthcare industry. We understand the importance of establishing trust and credibility in this sector. Therefore, our focus extends to long-term brand building and reputation management, ensuring that your healthcare services are perceived positively and reliably by your target audience.

Whether you are a local clinic, a specialised healthcare provider, or a larger medical institution, our team is committed to delivering digital marketing solutions that drive sustainable growth. We work closely with you to understand your specific goals and challenges, developing a bespoke strategy that not only attracts new patients but also builds lasting relationships with them.

With DPOM, you gain more than just a service provider; you partner with a team that is deeply invested in your success, equipped with the expertise to navigate the intricacies of digital marketing in the healthcare sector. Let us help you reach and engage your audience effectively, ensuring your healthcare services stand out in a crowded and competitive market.

For nearly a decade we’ve worked with a range of companies in the healthcare sector ranging from:

Laboratories
Medical Supplies
Doctors Surgeries
Dental Practices
Research Establishments
Health Insurance
Companies
Care Homes
And more…

Group

Our Services for Healthcare Companies

Over nearly a decade we’ve worked with over 400 companies to deliver exceptional results from their digital marketing campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert marketing team is cheaper than you may think!

PPC Management

Generate more leads with PPC (Pay Per Click) advertising. We manage campaigns on all platforms including Google, Bing, Social Media,  Amazon and a range of other sites.

Social Media Services

Generate more leads with lead ads on Facebook, Instagram, Twitter, LinkedIn and other networks  by using our social media management and advertising service.

SEO Services

Maximising your visibility in search engine results pages is essential to long term growth. Unlike PPC, it doesn’t cost when someone clicks your listing in Google.

We also help our customers with SEO, Social Media and advertising on many more channels including:

Speak to an expert​

0115 727 00380203 993 0763

Example Case Studies

Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!

Motorwise

CPA & Cost reduced by 17% Google Ads The Brief Motorwise arrived at DPOM...

Read More

CyberSmart

150% Growth in 6 Months Google Ads (Search, Display, Retargeting) SEO and Social Media The...

Read More

Request a free audit

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.


    We want to be part of your success! Call us :

    0115 727 00380203 993 0763