Healthcare marketing agency · Google Partner · 15 years
Google Ads, healthcare SEO and social for private clinics, dental practices, aesthetics clinics and wellbeing businesses. More booked consultations, within the rules your sector works to.
From search to booked consultation
Tap a step to see the problem, what fixes it and which of our services does it.
Every step between the search and the booked consultation has a fix. Tap one.
Patients search for a treatment or a clinic near them and find other practices first. Google Ads put you in front of them when they search, and healthcare SEO and your Business Profile earn the map and organic results.Google Ads and SEO packagesSee how we get you found
Ads are disapproved, or held back, because the wording breaks Google’s healthcare policies. We write ads and pages that sell the consultation and the clinic, not the restricted product, and check them against the policies first.Every Google Ads packageSee Google Ads
Patients compare reviews and listings, and choose the clinic that looks most trusted. A well-kept Google Business Profile, a steady flow of genuine reviews and pages that answer patients’ questions.Local SEOSee local SEO
Enquiry calls ring out while your team is with patients, and the next clinic picks up. Relay AI answers, takes the caller’s details and texts them to you, and the calls are counted in your results.Relay AI call answeringSee Relay AI
Results scattered across tools. Mission Control puts calls, bookings and the cost of each new patient enquiry in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for clinics and practices
Pick the channels your practice needs. Each one has its own page with the full detail, every package and the prices.
As a healthcare digital marketing agency we cover the route from the patient’s search to the booked consultation: paid search, organic search, your Business Profile, social and the website. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most clinics start with Google Ads for enquiries now, then add local SEO for the long term.
Google Ads management starts at £145 a month + VAT, separate from your ad spend. Starter is run by our UK team with support by email and tickets; a named account manager comes with Lite and above.
Local SEO starts at £185 a month + VAT, with a one-off £195 set up. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer.
We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
National SEO starts at £335 a month + VAT. Every page that describes a treatment is approved by you before it goes live.
Relay AI 300 is £69 a month + VAT. It answers for you and takes a message; it does not give clinical advice, and you decide who to call back.
Websites to rent start at £49 a month. A rented site is used, not owned, while you pay the monthly fee; buying outright is a price list with no credit for rent paid.
Social media management starts at £195 a month + VAT with a one-off £195 set up fee. Every post is approved by you first, which matters where posts mention treatments. We do not reply to comments or manage your community.
Where to start
Start with Google Ads for enquiries soon, local SEO for enquiries that build over months, or Relay AI so no call goes unanswered. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Map results and local searches
Your town, city and Google Maps
from£185a month + VAT
Your Business Profile, treatment pages and listings, worked on together
In the Local SEO package
Answered calls
AI call answering
from£69a month + VAT
Calls answered while your team is with patients, details texted to you
In Relay AI 300
Prices are +VAT. Local SEO has a one-off £195 set up. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO for your practice? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Health and beauty brand · Google Ads (Search and Display)
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
By type of practice
Five kinds of practice, five different problems, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Healthcare SEO pages that answer patients’ questions, and Google Ads for those ready to book a consultation.
The problem
What we do
Local campaigns and a strong profile and reviews, so you stand out in the map results as well as the ads.
The problem
What we do
Prescription-only medicines cannot be advertised to the public, so campaigns promote the consultation and the clinic instead.
The problem
What we do
Pages and posts that introduce your practitioners, approved by you before they go live.
The problem
What we do
A Business Profile and location page for each site, with calls and bookings reported by site.
Software we built
Follow one patient from your ad or listing to the booked consultation. Each step has one of our own tools on it. Tap a tool to see the real screen. Which tools come with which package is on each service page.
Healthcare clicks are expensive, and bots and repeat clickers waste them. Sentinel watches your Google Ads clicks and blocks the ones that were never going to book.
Your team is with patients when the phone rings. Relay AI answers, takes the details and texts them to you, and the calls show in your results.
However patients find you, they land on your website. Nebula shows where visitors click, scroll and give up before they enquire.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Top experience and Lee Harrop is spot on Highly recommend
Lee is one of our senior marketing managers.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a healthcare marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Who owns the ad account and the data if I leave?
YesYou do, from day one. Your Google Ads account sits under your own login, and if you ever leave you keep it and its data.
Is your fee a percentage of my ad spend?
NoNo. A percentage means the fee rises when the budget does, whether results do or not. Ours is a flat monthly management fee, and your ad budget goes to Google direct.
How long is the contract?
NoMonthly rolling, with 31 days’ notice. Ask any agency what it costs to leave in month three.
How do you handle Google’s healthcare ad policies?
YesWe write ads and pages to the policies first time, sell the consultation rather than a restricted product, and deal with any disapproval ourselves.
Will you track bookings, not just form fills?
YesCalls and online enquiries are both counted, by campaign, so the cost of each new patient enquiry is right.
Who signs off what is said about treatments?
YesYou do. Every claim about a treatment or an outcome is approved by you before anything goes live.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks which treatments you most want to grow, who your regulator is and what you already spend on marketing. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and you can add services as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Calls from the ads, calls from the website and form enquiries are tracked and shown separately. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are open that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Healthcare marketing agency UK
We are a healthcare marketing agency for UK private clinics, dental practices, aesthetics clinics and wellbeing businesses. One team runs your Google Ads, healthcare SEO and social around booked consultations.
As a medical marketing agency we know that healthcare advertising comes with limits most businesses never meet. We write to them from the start rather than finding out when an ad is refused.
From the patient’s search to the booked consultation, we cover Google Ads, SEO, your Business Profile, social and the website, planned and reported on together.
Our fees are flat and published. Google Ads management starts at £145 a month + VAT and local SEO at £185, separate from your ad spend, which goes to the platform direct. Contracts roll monthly with 31 days’ notice.
Each channel has its own page with the full detail and every package: Google Ads management, local SEO, national SEO and Relay AI call answering. Not sure where to start? Use the audit tab in the form at the top of the page, or book a free Google Ads audit.
Advertising rules
Healthcare advertising is shaped by several sets of rules at once. They differ by treatment and by profession, so the first job is to know which apply to you.
Google restricts how some treatments and medicines can be advertised, and some need certification or are not allowed at all. An ad that breaks the policy is disapproved, and repeated problems can put an account at risk.
Prescription-only medicines, such as anti-wrinkle injections, cannot be advertised to the public in the UK. Campaigns for those clinics promote the consultation and the clinic, not the product.
The Advertising Standards Authority enforces the UK advertising codes, which cover health and beauty claims. A claim about a result has to be one you can evidence.
Registered professionals and providers also answer to their own regulators, such as the General Dental Council, the General Medical Council or the Care Quality Commission, which set expectations for what a practice says about itself. We write to the brief you give us, and you approve every treatment claim. We do not give legal advice.
If you are not sure which rules apply to your treatments, ask your regulator or a specialist adviser before the campaign starts, and tell us what they say. We will build the ads and pages around it.
Google Ads agency for healthcare
As a Google Ads agency for healthcare providers we run campaigns for practices that want new patient enquiries from people already searching. The skill is in the wording, the tracking and the budget.
Ads, extensions and landing pages are written to pass review the first time, and checked against the policies before they go live. Where a treatment is restricted, we promote the consultation.
Search campaigns are split by treatment, because someone searching for a dental implant and someone searching for a scan are worth different amounts and need different pages.
Calls and online bookings are both counted, by campaign. The monthly report shows the cost of each new patient enquiry, so spend follows what works.
Google restricts remarketing based on health conditions, so remarketing is narrower in healthcare than elsewhere. We tell you what is and is not available for your treatments.
Google Ads usually brings in enquiries within the first few weeks, with a fair read on cost per patient after four to six weeks. It often takes around three months of optimisation to hit its stride, and nobody can promise results.
Healthcare SEO
Patients research before they choose a clinic. Healthcare SEO builds the pages that answer their questions, so enquiries keep arriving without a charge per click. It takes months, and nobody can promise a ranking.
What does the treatment involve, what does it cost, who will I see, how long will it take? Pages that answer these plainly help patients and help search engines see what you do.
Every page about a treatment is approved by you before it goes live, so what the page says is what your practitioners are happy to stand behind.
For a local clinic the map results matter as much as the website. We set the profile up properly and help you ask for genuine reviews, which patients read before they book.
AI search optimisation (GEO) is in every SEO package, never an extra. Nobody can promise a place in an AI answer.
Local SEO starts at £185 a month + VAT and national SEO at £335, each with a one-off £195 set up.
Private clinics
A private clinic is chosen on trust. The marketing has to be easy to find, honest about what is on offer and easy to act on, by phone or online.
A fast site with a clear booking or call route turns more visits into enquiries. Nebula shows where visitors give up, and websites to rent start at £49 a month if the site is the problem.
Enquiry calls that ring out go to the next clinic. Relay AI answers when your team is with patients and texts you the details. It takes a message; it does not give clinical advice.
A daily post, approved by you, keeps your practice in front of past and future patients. Social media management starts at £195 a month + VAT with a one-off £195 set up fee.
Patient data is sensitive. We track enquiries by campaign, not by what a patient was seeking, and we tell you plainly what the ad platforms do and do not allow.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyHealthcare marketing FAQs
Our Google Ads management starts at £145 a month + VAT, separate from your ad spend. Local SEO starts at £185 a month and national SEO at £335, each with a one-off £195 set up. Social media management starts at £195 a month with a one-off £195 set up fee. Contracts roll monthly, with 31 days’ notice.
Usually. Patients research before they choose a clinic, so pages that answer their questions, plus a strong Google Business Profile with good reviews, keep bringing in enquiries without paying per click. It builds over months, and nobody can promise a ranking.
Google Ads usually brings in enquiries within the first few weeks, with a fair read on cost per patient after four to six weeks. SEO takes three to six months before the numbers move meaningfully.
Yes. It is set up under your own login and its data belongs to you. If you ever leave, you keep it.
Yes, most can, but Google restricts some healthcare and medicine advertising and certain treatments need careful wording. Prescription-only medicines cannot be advertised to the public in the UK, so campaigns for those clinics promote the consultation instead.
You do. Every claim about a treatment or an outcome is approved by you before anything goes live. The advertising codes and your own regulator set limits, and we write to the brief you give us. We do not give legal advice.
Yes. We work with dental practices, aesthetics clinics, private medical services and wellbeing businesses across the UK.
Relay AI answers calls when your team is busy or the practice is closed, takes the caller’s details and texts them to you. It takes a message and does not give clinical advice.
Get started
The quickest way is a call. Tell us what you offer, where patients come from now and what you spend on marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
