Marketing for solicitors UK · Google Partner · 15 years
Google Ads, law firm SEO and call tracking for solicitors, built by practice area around the enquiries you want to win. A flat monthly fee, never a percentage of your ad spend.
From search to instruction
Tap a step to see the problem, what fixes it and which of our services does it.
Every step has a fix. Tap one.
People search for a solicitor in your area, or for an answer to a legal problem, and find other firms first. Google Ads on the searches that show someone needs a solicitor now, and law firm SEO with pages that answer the questions people ask before they call.Google Ads and SEO packagesSee how we get you found
Legal clicks are expensive, and many are from people looking for work you do not do or advice that costs nothing. Campaigns built by practice area, tight negative keywords, and Sentinel to block click fraud on the clicks that remain.Every Google Ads packageSee Google Ads for law firms
Someone with a problem rings, nobody answers, and they ring the next firm on the list. Relay answers calls when your team cannot and takes the caller’s details, and Orbit does the same on your website.Relay and OrbitSee our tools
Calls and forms arrive, but you cannot tell which practice area, campaign or page brought them. Conversion tracking for calls and forms on every package, so each practice area shows its own enquiries and cost per enquiry in your monthly report.Every packageSee Google Ads for law firms
Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for law firms
Pick the channels your firm needs. Each one has its own page with the full detail, every package and the prices.
As a law firm marketing agency we cover the route from the search to the instruction: paid search, organic search, local search for each office, paid social and the website. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most of the work below can start on its own and be added to as the firm grows.
Legal clicks are some of the most expensive on Google, so the gap between a well run and a badly run account is large. We build campaigns by practice area, add negative keywords from the search terms report and work on Quality Score to keep clicks as cheap as they can be.
Management starts from £145 a month + VAT, separate from your ad spend. Every Google Ads package comes with Sentinel click fraud protection.
Local SEO starts from £185 a month + VAT and national SEO from £335. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Many clients search for a solicitor near them. A complete, accurate profile for each office, with real photos and the services you offer, helps people choose you. Reviews belong to your clients, so we help you ask for them and never write them.
Social ads use the same packages as Google Ads, and an extra ad platform costs half the package price. They suit commercial and business law as well as consumer work, and work best alongside search.
Relay and Orbit pass the caller’s details to your team. They do not give legal advice, and your people decide what happens next.
AI copy and images are included free. A rented website is used, not owned, while you pay the monthly fee. Buying outright is a separate price list, with no credit for rent paid.
Where to start
Start with Google Ads for enquiries soon, or law firm SEO for enquiries that build over months. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Your town, city and Google Maps
from£185a month + VAT
Pages for each practice area, and a Google Business Profile for your offices
In the Local SEO package
Prices are +VAT. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Legal
Before
After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.
What we did
We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.
Nottingham law firm, property market.
Case study · Legal · SEO and Google Ads
Case study · Legal · Lead generation with Google Ads
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
Common law firm marketing problems
Six problems that come up again and again, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Campaigns are built by practice area, with negative keywords from the search terms report, so budget goes on the cases you want.
The problem
What we do
We work on Quality Score to bring clicks down and track calls and forms by practice area, so you can see the cost per enquiry.
The problem
What we do
Relay answers calls when your team cannot and takes details for you to return.
The problem
What we do
A complete Google Business Profile for each office, with real photos, services and a steady flow of genuine reviews.
The problem
What we do
Pages written around the questions clients really ask, in plain English, with clear next steps.
The problem
What we do
One team and one monthly report across ads, SEO and social, so you can see how the channels work together.
Software we built
Follow one client from your ad or your search result to the first call. Each step has one of our own tools on it. Tap a tool to see the real screen.
Legal clicks are expensive, and bots and repeat clickers drain budgets quietly. Sentinel watches your Google Ads clicks and blocks the ones that were never going to become a client.
A caller with a problem rings the next firm if nobody answers. Relay answers when your team cannot, takes the caller’s details and passes them to you. It does not give advice.
However clients find you, they arrive on your site. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a law firm marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Do I own the ad account and the data if I leave?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep them.
Is your fee a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend, and your budget goes to Google direct.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Will you build campaigns by practice area?
YesYes. Each practice area gets its own campaigns, budget and tracking, so a strong area does not hide a weak one.
Can I approve every ad and page before it goes live?
YesYes. You approve the ads and SEO changes before they go live. Your firm stays responsible for what it publishes, including the regulator’s rules on how services and prices are described.
Will I see enquiries by practice area?
YesCall and form tracking is set up on every package, and your monthly report shows each practice area’s enquiries and cost per enquiry.
Who changes my campaigns?
YesPeople on our UK team. James, our AI account manager, answers questions day or night, passes your instructions on and, on accounts where we switch him on, makes routine changes from your account's own data. Your account manager can override any of them.
Do you promise rankings or cases?
NoNo. Nobody can promise a ranking, a place in an AI answer or a number of cases. We tell you what we do and report what happened.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks about the cases you want more of, the ones you would rather not take and what you already spend. If you already run Google Ads or SEO, we can look at that account first with a free audit.
Some firms begin with Google Ads for enquiries soon, some with SEO for enquiries that build, and others add local search or paid social. You get the price before you commit.
We cannot improve what we cannot measure, so tracking comes first, on every package. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. Ads and SEO changes reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Marketing for solicitors UK
We are a law firm marketing agency, or solicitor marketing agency, for UK firms. Solicitor marketing is not the same as marketing for a shop: clients search when they have a problem, the clicks are expensive and a single case can be worth a lot, so every pound has to be accountable.
Google Ads, law firm SEO, local search and paid social are planned together and reported on together, so you see how the channels work rather than a separate report for each.
Our marketing for solicitors is a flat monthly fee for our management. We never take a cut of your ad spend or your fees, and your ad budget is paid to the platform direct.
We work with sole practitioners, small local firms and multi-partner practices, in areas including personal injury, medical negligence and property law. Google Ads for barristers and their chambers uses the same channels, aimed at the solicitors and clients who instruct them.
Each channel has its own page with every package and price. See Google Ads management and SEO services. Not sure where to start? Use the audit tab in the form at the top of the page.
Google Ads for solicitors
Google Ads for law firms puts you in front of people at the moment they are looking for a solicitor. PPC for solicitors, sometimes still called AdWords for solicitors, and law firm PPC in general, is judged on what a case costs to win, which is why the structure matters more than the bid. The same applies to Google Ads for lawyers of every kind.
Conveyancing, wills, family, employment, personal injury and commercial work are different buyers with different values. Each gets its own campaigns, keywords and budget, so one cannot quietly drain another.
Legal searches attract people looking for free advice, forms to download and jobs at law firms. The search terms report is checked and negative keywords added, so budget stays on people who need a solicitor.
High legal CPCs make Quality Score worth the work: better ads and pages can bring the cost per click down. Call and form tracking then shows which keywords bring real enquiries, not just visits.
Google Ads management starts from £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. Our LMP Law case study shows a 1200% increase in leads from Google Ads with no increase in cost, and every account is different, so these are examples, not promises. See Google Ads pricing.
SEO for solicitors
Law firm SEO, or solicitor SEO as some firms call it, is slow, but it is where many firms earn their steadiest enquiries. People research a legal problem for days before they pick up the phone, and SEO for solicitors is about being the helpful page they read in that time.
We write pages around what clients really ask, such as what a process involves, how long it takes and what it costs, in plain English. Good pages answer the question and make the next step easy.
A complete Google Business Profile for every office, accurate details, real photos and genuine client reviews help nearby clients choose you. Reviews are your clients’ words, so we help you ask but never write them.
A fast, clear, secure site matters to search engines and to clients. AI search optimisation (GEO) is in every SEO package, and nobody can promise a place in an AI answer.
Local SEO starts from £185 a month + VAT and national SEO from £335, each with a one-off £195 set up. It usually takes three to six months to build. See SEO pricing.
Advertising rules
Law firms advertise in a regulated profession, so what you publish has to be accurate and fair. We write within the rules we know and you approve everything, but responsibility for compliance stays with your firm.
The Solicitors Regulation Authority sets standards for how firms describe themselves and their services, and Google’s advertising policies also rule out misleading claims. Promises about outcomes, speed or “no win, no fee” terms must be true and clear.
The SRA has transparency rules that require some firms to publish price and service information for certain kinds of work on their website. We can build that information into your pages, but you decide what it says.
Every ad and every SEO change reaches you before it goes live. If your compliance lead wants a change, we make it. We do not give legal or regulatory advice, so check your own obligations with the SRA or your compliance officer.
Regulators update their guidance, so always check the current text on the SRA website. Nothing on this page is legal advice.
Local search and cost
Most clients choose a solicitor near them, so local search matters. The other half of the question is cost: what you spend to win a case, not what you spend on a click.
The map results show a firm’s name, rating, photos and distance. A strong profile for each office, kept accurate, often decides who gets the call.
Cost per click only tells you part of the story. We track calls and forms by practice area, so you can work out your cost per enquiry, and compare it with what a won case is worth to your firm.
Clients often take their time. Retargeting on every Google Ads package, and paid social, keep your firm in front of people who have already looked, and Sentinel keeps click fraud out of the clicks you pay for.
Hayward Baker Law (case study) came to us with mixed results from earlier Google Ads and a brief to grow leads without increasing costs. We worked on Quality Score and conversion rate. Results differ for every firm.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyMarketing for solicitors FAQs
Our Google Ads management starts at £145 a month + VAT, separate from your ad spend. SEO for solicitors starts at £185 a month + VAT for local SEO and £335 for national SEO, each with a one-off £195 set up fee. Our contracts roll monthly, with 31 days’ notice.
No. Our fee is a fixed monthly amount matched to your package, with no markup on what you spend with Google. Your ad budget is paid to Google direct, never through us.
Google Ads can bring enquiries soon after launch and suits firms that want cases now. SEO takes three to six months but builds enquiries that do not cost a click. Many firms run Google Ads for enquiries now and SEO for the longer term.
It depends on the practice area, your area and what a case is worth. Legal clicks are expensive, so we agree a budget with you from a plan, and our fixed tiers by spend are on the Google Ads pricing page. Nobody can promise a number of cases.
Yes, when it is built by practice area with tight negatives and proper call tracking. Legal clicks are expensive, so the difference between a well run and a badly run account is large. Our LMP Law case study shows a 1200% increase in leads from Google Ads.
Usually. People research legal problems before they call anyone, so pages that answer those questions, and a strong Google Business Profile for your offices, keep bringing in enquiries without paying for each click. It takes three to six months to build.
Yes. We work with sole practitioners, small local firms and multi-partner practices, in areas including personal injury and medical negligence.
Yes. We set up conversion tracking for calls and forms so each practice area shows its own enquiries and cost per enquiry in your monthly report.
We write ads and pages within Google’s advertising policies and the regulator’s published guidance as we understand it, and you approve everything before it goes live. Responsibility for compliance stays with your firm.
Yes. The same channels work for chambers, aimed at the solicitors and clients who instruct barristers. We will talk through what suits your set.
Get started
The quickest way is a call. Tell us your practice areas, where enquiries come from now and what you spend on marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
