We work with law firms to generate sustainable leads for both local practices and larger firms with multi-channel campaigns including PPC, SEO and Social Media.
Give us a call to speak to our experts or request an audit today.
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In the competitive legal sector, being visible when clients require legal services is essential to increasing leads.
We've worked with law firms ranging from solo practices to large multi-partner organisations spanning the globe. We understand that you need a consistent and sustainable source of leads for the services you offer and our multi-channel digital marketing campaigns achieve exactly that. We have extensive experience in most areas of law including:
- Personal industry
- Medical negligence
- Industrial disease
- Conveyancing and property
- Commercial litigation
- Employment Law
- Wills and probate
- Family law and divorce.
Our approach is based on your objectives and the area(s) of law you operate within. For local practices, you may wish to maximise visibility to achieve local brand awareness via ads or organic search. For national and international campaigns, you may want to focus on aggressive lead generation for ultra-competitive services such as Personal Injury or Medical Negligence.
We understand that returns from marketing investments can take significant amounts of time for legal firms and we work closely with you to ensure that ROI from lead generation remains within limits to ensure sustainable long term performance.
Request your free PPC audit.
Our PPC Audits are designed to give you a detailed assessment of what's good and what's bad about your campaigns. Our audits may include (but are not limited to) the following:
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.