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Join the free DPOM Partner Programme and offer Google Ads, SEO, Microsoft Ads and Social to your clients as your own service. You sell and keep the client. Our dedicated UK team delivers invisibly. You keep the margin, with partner discounts up to 35%. 15 years of experience, white labelled for you.
Tell us about your agency and the clients you want to support. We will come back fast with partner pricing and how onboarding works, no jargon and no hard sell.
Four simple steps from your pitch to a live client, with DPOM working quietly behind your brand the whole way.
Your client asks for Google Ads, SEO or social. You say yes. Scope what they need using the Services & Pricing catalog in your portal, where every price is already your partner price.
Generate a quote from inside the portal with your logo, your colours and your contact details. Add your own markup. DPOM never appears.
They pay you the figure you quoted. We invoice you our partner price. The margin is yours, billed monthly, on a rolling agreement.
A senior UK team builds, manages and optimises the work. Reports, dashboards and onboarding all carry your brand. Your client never knows DPOM exists.
Register and everything below is waiting for you. All of it free, all of it under your brand.
Your own branded dashboard for managing clients, orders and reports in one place.
Customer-facing quote pages with your logo, colours and contact details. DPOM stays invisible.
Every service and tier with your partner price already applied. All the pricing, no need to ask.
The same dynamic SEO calculator our account managers use, embedded right in your portal.
Resell Sentinel click-fraud protection, Nebula CRO and Pulsar lead intelligence on top of any package.
Produce white-labelled terms of service in seconds, ready to attach to a quote or host on your site.
A named DPOM account manager you can email or call for non-standard quotes and bundle pricing.
Every client gets an automated monthly report on the first working day of the month, under your brand.
A discount on every package, applied to monthly fees and setup fees alike. Your tier moves up automatically as your active client count grows.
Honest note on pricing. Your partner discount unlocks once your first referred client has signed and paid. Until then you will see and quote at full DPOM list price. This keeps the programme for genuine partners, and means every active partner has at least one real client behind them. All prices exclude VAT.
| Tier | Your cost /mo | You charge /mo | You keep /mo | 10 clients / year |
|---|---|---|---|---|
| Partner (15%) | £251 | £295 | £44 | £5,280 |
| Silver (20%) | £236 | £295 | £59 | £7,080 |
| Gold (25%) | £221 | £295 | £74 | £8,880 |
| Platinum (30%) | £207 | £295 | £88 | £10,560 |
| Diamond (35%) | £192 | £295 | £103 | £12,360 |
You set the price. Nothing stops you charging more than RRP, and most partners do. The figures above are conservative. DPOM never undercuts you and never contacts your clients.
Transparent partner pricing on every campaign, plus the branded reporting and live dashboard that make your agency look great. You pay a fixed monthly partner price per client and set your own retail price on top, so the margin is entirely yours. Our wholesale fee is a fixed monthly amount based on the work each campaign needs, never a percentage of ad spend, so your costs stay predictable as your client base grows. As you bring on more clients, your partner discount increases, starting at 15% and rising in tiers the more you place with us.
There are no long-term contracts. Every client runs on a rolling monthly agreement you can cancel any time with 31 days notice, and your clients keep ownership of their own Google Ads accounts. The only thing on top of the monthly fee is a one-off setup charge in the rare case where a brand-new Google Ads account or conversion tracking has to be built from scratch. If those already exist, there is nothing beyond the monthly fee.
Every client also gets a branded Client Portal under your agency name, a live dashboard updated daily showing clicks, conversions, cost and return, plus a written monthly summary. Full transparency on every keyword, every search term and every penny spent, presented as your reporting. We even track the budget we save through click fraud protection and wasted-spend removal, so your agency looks great every single month.
You own the relationship from first quote to monthly report. We stay completely behind the scenes unless you choose to tell them otherwise.
The whole programme is built so the work looks like it came from your team. Quotes carry your logo. Onboarding emails come from your brand. Dashboards and monthly reports show your name, your colours and your contact details. There is no DPOM branding anywhere your client can see.
We never email your clients, never appear on their reports, and never show up on their card statements. They pay you. You pay us. We are happy to sign your NDA before we see a single account, so your client list and your margins stay strictly confidential.
Everything you need to resell Google Ads with confidence, all delivered quietly under your brand by a dedicated UK team.
Professional campaign reports with your logo, your colours and your agency name. Send them to your clients exactly as if your own team produced them. No DPOM branding anywhere.
We deliver invisibly and never contact, market to or poach your clients. You own the relationship, the billing and the account, full stop. Our name never reaches them.
Take on more Google Ads clients than your in-house resource allows. Whether it is one account or fifty, we scale with you month to month so a busy spell never becomes a bottleneck.
A senior, UK-based Google Ads team manages every campaign, the same specialists who deliver our direct client work. No offshoring, no junior hand-offs, just experienced people who get results.
We are happy to sign your NDA before we see a single account. Your client list, your margins and your commercial arrangements stay strictly confidential, always.
Register in minutes, with no joining fee and no commitment. Send us your first client brief and we get campaigns moving quickly, so you can say yes the moment a client asks.
Resell Google Ads, SEO, Microsoft Ads, Social Ads and Social Management from one place. Add a whole marketing arm under your brand without juggling a string of suppliers.
No joining fee and no setup cost to become a partner. Every client runs on a rolling monthly agreement, so you can scale up, scale down or cancel any time.
About an hour of total effort. Most of it is just setting your branding once.
Upload your logo, pick your accent colour and add your contact details. Takes about 5 minutes and every quote from then on is yours.
Open Services & Pricing and see every package at your partner rate, including the live SEO calculator.
Use the T&Cs generator to produce white-labelled terms you can attach to any quote.
Pick a service and tier, add your client and the price you want to charge, and send a fully branded quote.
Once they accept, onboarding goes out under your brand. They never need to know DPOM exists.
Your client pays you the price you set. We invoice you our partner rate. The difference is your margin, billed monthly on a rolling agreement.
A quick read on the programme and the portal, plus full pricing the moment you join. Take them away, share them with a colleague, then register when you are ready.
The big picture: what the programme is, how the margin works and what you get when you join.
Download PDFEvery service and tier, with your price at each partner level, plus how SEO is priced dynamically. Unlocked the moment you join.
See every price insideA walkthrough of every section of the portal, from your first login to sending your first order.
Download PDFQuestions first? Email partners@dpom.co.uk or call 0115 727 0038.
If you run a web design studio, a marketing agency, an SEO firm or a consultancy, your clients keep asking for Google Ads. White label management lets you say yes without hiring a PPC team or learning the platform yourself. You sell and own the relationship, we deliver the campaigns behind the scenes, and everything reaches your client under your brand.
It is simple. You bring us the client and the brief, we build, manage and optimise the Google Ads campaigns, and you receive fully unbranded reports to pass on as your own. To your client, the work is all yours. We never appear, never make contact and never compete for the account. You stay the trusted face while a senior UK team does the heavy lifting.
With 15 years managing Google Ads for UK businesses and hundreds of five-star reviews, we give your agency instant credibility and overflow capacity. Add a profitable new service line, take on more clients than your in-house team could handle, and scale up or down month to month with no risk to your existing workload.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2011.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
Why Bing Ads can be a cost-effective channel many small businesses ignore.
Read more →How remarketing works and how to use it to recover visitors who did not convert.
Read more →A practical, jargon-free guide to getting started with Instagram Ads.
Read more →Grow organic traffic with content-led SEO and authority building.
Reach and convert customers across Meta and social.
Stop bots and competitors wasting your ad budget with Sentinel.
See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Everything runs quietly under your brand. Your clients see your logo on the reports, not ours, across paid search, PPC and wider SEM.
Clean, client-ready white label reports each month with your branding, so you present the results as your own agency's work.
Not just Google Ads. We deliver white label PPC and SEM across Google, Microsoft Ads and Shopping, so your search engine marketing offering is covered end to end.
We stay invisible. You own the client, the reporting and the margin, while we do the search engine marketing work in the background.
White label Google Ads management is where a specialist agency runs Google Ads campaigns on your behalf, fully unbranded, so you can offer the service to your clients under your own name. We build, manage and report on the campaigns invisibly, and your client only ever sees your brand.
You bring the client and own the relationship, we deliver the campaign work behind the scenes. You send us the brief, we set up and optimise the Google Ads, and you receive unbranded reports to pass on as your own. To your client, the entire service appears to come from your agency.
Yes. Our partner programme is free to join with no commitment, built for web designers, marketing agencies, SEO firms and consultants. You register in minutes, place client work at your discounted partner rate, and your discount grows as you bring on more clients.
You pay a fixed monthly partner price per client and add your own markup, so the margin is yours. The fee is fixed and never a percentage of ad spend, starting from a wholesale rate with a partner discount from 15% that increases in tiers as you scale. You decide what to charge your client.
Never. We work invisibly behind your brand and have no contact with your clients. We do not market to them, approach them or compete for the account in any way. Your clients stay 100% yours, and we are happy to sign your NDA to put that in writing.
Yes, completely. Reports and the live client dashboard carry your logo, your colours and your agency name, with no DPOM branding anywhere. You send professional Google Ads reporting to your clients exactly as if your own team produced it.
Absolutely. White label delivery gives you scalable overflow capacity, so you can take on more Google Ads clients than your in-house team could manage. Scale up or down month to month, whether that is a single account or fifty, with no impact on your existing workload.
A dedicated, senior UK-based Google Ads team manages every campaign, the same specialists behind our direct client work. With 15 years of experience and hundreds of five-star reviews, you get real expertise delivered quietly under your brand, with no offshoring or junior hand-offs.
No long-term contracts. Every client runs on a rolling monthly agreement you can cancel any time with 31 days notice, and clients keep ownership of their own accounts. A one-off setup fee only applies if a brand-new Google Ads account or conversion tracking has to be built from scratch, otherwise there is nothing beyond the monthly fee.
Fast. Registration takes a couple of minutes with no joining fee, and once you send your first client brief we get campaigns moving quickly. That means you can say yes to a client the moment they ask, without scrambling to build a PPC team.
Create your free partner account in minutes. Set your branding, see every service at your price, generate white-labelled T&Cs and send your first branded quote the same day. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
Free to join. No commitment. Your clients stay 100% yours and never know DPOM is involved.