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White label Google Ads management · Google Partner · 15 years

White label Google Ads management for agencies.

Join the free DPOM Partner Programme and resell Google Ads, SEO, Microsoft Ads and social under your own brand, with partner discounts up to 35%.

4.8 from 395+ reviews

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From pitch to a happy client

What gets in the way of saying yes? We deliver, you keep the client.

Tap a step to see the problem, what white label management does about it and where it sits in our programme.

Your clients keep asking for Google Ads. Tap a step.

Your clients keep asking for Google Ads and you have no PPC team. Say yes without hiring a team or learning the platform. A senior UK team builds and manages the campaigns behind your brand.Free to joinHow it works

A busy spell becomes a bottleneck and good work waits. Scalable overflow capacity, whether it is one account or fifty, scaling up or down month to month.Rolling monthlyWhy agencies choose us

You worry a supplier could approach your client, or show up on their reports. We never contact, market to or poach your clients. Reports, dashboards and quotes carry your brand, and we sign your NDA first.NDA on requestYour brand, front and centre

You need wholesale pricing that leaves you a real margin. Partner discounts from 15% up to 35% on every package, and you set the price your client pays.Free to joinSee the partner tiers

Results scattered across tools. Branded reports and a live dashboard make your agency look great every single month.IncludedThe free partner portal

How it works

Sell it as yours. We deliver invisibly.

Four simple steps from your pitch to a live client, with DPOM working quietly behind your brand the whole way.

From your pitch to a live client

  1. Step 1You pitchScope what your client needs using your portal catalogue.
    More detail

    Your client asks for Google Ads, SEO or social. You say yes. Scope what they need using the Services & Pricing catalogue in your portal, where every price is already your partner price.

  2. Step 2You send a branded quoteYour logo, your colours and your own markup.
    More detail

    Generate a quote from inside the portal with your logo, your colours and your contact details. Add your own markup. DPOM never appears.

  3. Step 3Your client signs and pays youThey pay you. We invoice you our partner price.
    More detail

    They pay you the figure you quoted. We invoice you our partner price. The margin is yours, billed monthly, on a rolling agreement.

  4. Step 4We deliver, under your brandA senior UK team, with reports and onboarding in your name.
    More detail

    A senior UK team builds, manages and optimises the work. Reports, dashboards and onboarding all carry your brand. Your client never knows DPOM exists.

Ready to start? Registration takes a couple of minutes, with no joining fee.

What you get

Your free white-label portal. All of it free, all of it under your brand.

Register and everything below is waiting for you.

More detail

Register and the portal is yours: set your branding once and every quote, onboarding email, dashboard and report from then on carries it. There is a portal guide if you want to see every section first.

White-label partner portal

What it is
Your own branded dashboard.
What it does
Manage clients, orders and reports in one place.
More detail

Your own branded dashboard for managing clients, orders and reports in one place.

Partner tiers

The more you place, the more you keep. Your tier moves up automatically.

A discount on every package, applied to monthly fees and set-up fees alike. Your tier moves up automatically as your active client count grows.

More detail

Your partner discount unlocks once your first referred client has signed and paid. Until then you will see and quote at full DPOM list price. This keeps the programme for genuine partners, and means every active partner has at least one real client behind them. All prices exclude VAT.

Worked example: take Google Ads Lite, listed at £295 a month. At your tier you pay that less your discount, you charge your client whatever you choose, and the difference is yours every month, across every client you place. You set the price. Nothing stops you charging more than list price, and most partners do. DPOM never undercuts you and never contacts your clients. We have left the exact partner prices out of this page on purpose: every service and tier, with your price at each level, is inside the portal the moment you join.

Partner

Discount on every package

15%off every package

Unlocks at your 1st client

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Most partners

Silver

Discount on every package

20%off every package

5+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Gold

Discount on every package

25%off every package

10+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Platinum

Discount on every package

30%off every package

20+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Diamond

Discount on every package

35%off every package

30+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free
  • They stay yours.We never market to or poach your clients.
  • Fixed monthly fee.Never a percentage of ad spend.
  • No long contract.Rolling monthly, with 31 days’ notice.
  • Free to join.No joining fee and no commitment.

Free to join. No joining fee, no set-up cost and no commitment. See every price inside once you register.

Join the Partner Programme

Pricing and reporting

Simple wholesale pricing you mark up.

Transparent partner pricing on every campaign, plus the branded reporting and live dashboard that make your agency look great.

A fixed monthly partner price

Our white label Google Ads management is billed as a fixed monthly partner price per client, and you set your own retail price on top, so the margin is entirely yours. The wholesale fee is a fixed monthly amount based on the work each campaign needs, never a percentage of ad spend, so your costs stay predictable as your client base grows. As you bring on more clients, your partner discount increases, starting at 15% and rising in tiers the more you place with us.

Rolling monthly, no long contracts

There are no long-term contracts. Every client runs on a rolling monthly agreement with 31 days’ notice, and your clients keep ownership of their own Google Ads accounts. The only thing on top of the monthly fee is a one-off set-up charge in the rare case where a brand-new Google Ads account or conversion tracking has to be built from scratch. If those already exist, there is nothing beyond the monthly fee.

A branded client portal and reporting

Every client also gets a branded Client Portal under your agency name, a live dashboard updated daily showing clicks, conversions, cost and return, plus a written monthly summary. Full transparency on every keyword, every search term and every penny spent, presented as your reporting. We even track the budget we save through click fraud protection and wasted-spend removal, so your agency looks great every single month.

Your brand, front and centre

Your client never knows DPOM.

You own the relationship from first quote to monthly report. We stay completely behind the scenes unless you choose to tell them otherwise.

Built to look like your team

The whole programme is built so the work looks like it came from your team. Quotes carry your logo. Onboarding emails come from your brand. Dashboards and monthly reports show your name, your colours and your contact details. There is no DPOM branding anywhere your client can see.

They pay you, you pay us

We never email your clients, never appear on their reports, and never show up on their card statements. They pay you. You pay us. We are happy to sign your NDA before we see a single account, so your client list and your margins stay strictly confidential.

What your client sees and does not see

Your brand on every quote, dashboard and report. Your contact details on onboarding, never ours. No DPOM emails to your client, ever. No DPOM on their reports or card statements. An NDA on request before we touch an account. They stay 100% yours: we never market to or poach them.

Why partner with us

Why agencies choose our white label PPC programme.

Everything you need to resell Google Ads with confidence, all delivered quietly under your brand by a dedicated UK team.

Fully unbranded reporting

Professional campaign reports with your logo, your colours and your agency name. Send them to your clients exactly as if your own team produced them. No DPOM branding anywhere.

Your clients stay 100% yours

We deliver invisibly and never contact, market to or poach your clients. You own the relationship, the billing and the account, full stop. Our name never reaches them.

Scalable overflow capacity

Take on more Google Ads clients than your in-house resource allows. Whether it is one account or fifty, we scale with you month to month so a busy spell never becomes a bottleneck.

Dedicated UK team

A senior, UK-based Google Ads team manages every campaign, the same specialists who deliver our direct client work. No offshoring, no junior hand-offs, just experienced people who get results.

Confidentiality and NDA

We are happy to sign your NDA before we see a single account. Your client list, your margins and your commercial arrangements stay strictly confidential, always.

Fast onboarding

Register in minutes, with no joining fee and no commitment. Send us your first client brief and we get campaigns moving quickly, so you can say yes the moment a client asks.

Five services, one partner

Resell Google Ads, SEO, Microsoft Ads, Social Ads and Social Management from one place. Add a whole marketing arm under your brand without juggling a string of suppliers.

Free to join, no lock-in

No joining fee and no set-up cost to become a partner. Every client runs on a rolling monthly agreement, so you can scale up, scale down or leave with 31 days’ notice.

Getting started

From sign-up to your first branded quote. About an hour of total effort.

Most of it is just setting your branding once.

Your first hour

  1. MinutesSet your branding and browse the pricingLogo, accent colour, contact details, then every package at your rate.
    More detail

    Upload your logo, pick your accent colour and add your contact details. It takes about 5 minutes and every quote from then on is yours.

    Then open Services & Pricing and see every package at your partner rate, including the live SEO calculator.

  2. NextGenerate your T&CsWhite-labelled terms to attach to any quote.
    More detail

    Use the T&Cs generator to produce white-labelled terms you can attach to any quote.

  3. ThenSend your first quotePick a service and tier, add your price, and send.
    More detail

    Pick a service and tier, add your client and the price you want to charge, and send a fully branded quote. Once they accept, onboarding goes out under your brand. They never need to know DPOM exists.

  4. MonthlyGet paid: your margin lands monthlyYour client pays you. We invoice you our partner rate.
    More detail

    Your client pays you the price you set. We invoice you our partner rate. The difference is your margin, billed monthly on a rolling agreement.

Ready to start? Registration takes a couple of minutes, with no joining fee.

The service

How our white label Google Ads service works.

If you run a web design studio, a marketing agency, an SEO firm or a consultancy, your clients keep asking for Google Ads. White label management lets you say yes without hiring a PPC team or learning the platform yourself.

You sell, we deliver

You sell and own the relationship, we deliver the campaigns behind the scenes, and everything reaches your client under your brand. You bring us the client and the brief, we build, manage and optimise the Google Ads campaigns, and you receive fully unbranded reports to pass on as your own.

Your white label Google Ads agency

To your client, the work is all yours. We never appear, never make contact and never compete for the account. You stay the trusted face while a senior UK team does the heavy lifting.

Credibility and overflow capacity

Our white label Google Ads management gives your agency instant credibility and overflow capacity, backed by 15 years managing Google Ads for UK businesses and hundreds of five-star reviews. Add a new service line, take on more clients than your in-house team could handle, and scale up or down month to month with no risk to your existing workload.

White label reporting, PPC and SEM

Clean, client-ready white label reports each month with your branding. We deliver white label PPC and SEM across Google, Microsoft Ads and Shopping, so your search engine marketing offering is covered end to end. You keep the client and the margin while we do the work in the background.

More detail

Looking for a white label PPC agency, AdWords white label support, Google Ad Words white label management, a Google Ads reseller or an AdWords reseller programme? Same thing, some of it under older names. Take the detail away with you: the Partner Programme Overview (the big picture, how the margin works and what you get), the Partner Portal Guide (every section of the portal), and the full service pricing guide, unlocked the moment you join.

Why DPOM

Why choose DPOM for Google Ads management.

The same team and standards behind our direct clients now sit behind your brand. A flat monthly fee, a team you can reach and people who make the decisions.

Fifteen years’ experience

Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.

AI does the routine, people decide

James, our AI account manager, answers questions day or night and does routine work from each account's own data, which our UK team can override. You get the speed of AI with the judgement of 15 years’ experience.

A flat monthly fee

Based on the work each campaign needs, not a percentage of spend. No hidden costs. You always know exactly what you pay.

Your clients own their accounts and data

Your clients keep everything if you ever part company with us. Their Google Ads accounts stay in their name.

Senior UK account managers

Every account is handled by experienced people based in the UK, not handed to a junior or sent offshore.

A tool suite built in

Click fraud protection and conversion tools are part of the service, with click fraud savings tracked in your reporting.

Reporting

Reporting your clients will actually read.

Every client gets a fully interactive monthly report, not a static PDF, under your brand. We detail everything we did, celebrate the wins and lay out how we will push results further next month.

Fully interactive

Not a static PDF. Filter, expand and explore live data whenever you want, on any device.

Everything we did

Every change made that month, written in plain English, so your client always knows what they are paying for.

Wins celebrated

We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.

Improvements proposed

Clear next steps and recommendations for the month ahead.

More detail

View a live demo report: a real interactive demo with sample data. Yours is personalised to the client’s campaigns and carries your brand.

Built in-house

The tools we built, behind your reports. Included with the service.

Tap a tool to see the real screen.

Sentinel Click Fraud Protection

Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks the sources of suspicious clicks so more of your client’s spend reaches real customers.

Sentinel in Mission Control, demo account: every paid click checked, suspicious clicks day by day and why they were flagged

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

Real results for real UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. This is the work our direct clients see, and the same team delivers your partner work. All case studies

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

The same team behind our direct clients. Now behind your brand.

A dedicated senior UK team runs every partner campaign, the same specialists who deliver our direct client work. James, our AI account manager, helps with questions in between.

AI does the routine, people decide. Every change James makes is based on data, and our team can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a white label partner

Why choose DPOM as your white label partner? Ask anyone these questions. Here are our answers.

Ask any provider these questions. Here are our answers.

  1. Will you contact or poach my clients?

    NoNever. We work invisibly behind your brand and have no contact with your clients. We are happy to sign your NDA to put that in writing.

  2. Is the reporting really unbranded?

    YesYes. Reports and the live client dashboard carry your logo, your colours and your agency name, with no DPOM branding anywhere.

  3. Who manages the campaigns?

    YesA dedicated, senior UK-based Google Ads team, the same specialists behind our direct client work. No offshoring or junior hand-offs.

  4. Do you take a percentage of ad spend?

    NoNo. A fixed monthly partner price per client, and you set your own retail price on top.

  5. Do my clients own their ad accounts?

    YesYes. Clients keep ownership of their own Google Ads accounts.

  6. Am I tied into a long contract?

    NoNo. Every client runs on a rolling monthly agreement, with 31 days’ notice.

White label Google Ads FAQs

White label Google Ads FAQs.

How it works

What is white label Google Ads management?

White label Google Ads management is where a specialist agency runs Google Ads campaigns on your behalf, fully unbranded, so you can offer the service to your clients under your own name. We build, manage and report on the campaigns invisibly, and your client only ever sees your brand.

How does white label PPC work for my agency?

You bring the client and own the relationship, we deliver the campaign work behind the scenes. You send us the brief, we set up and optimise the Google Ads, and you receive unbranded reports to pass on as your own. To your client, the entire service appears to come from your agency.

Do you have a reseller or partner programme?

Yes. Our partner programme is free to join with no commitment, built for web designers, marketing agencies, SEO firms and consultants. You register in minutes, place client work at your discounted partner rate, and your discount grows as you bring on more clients.

How quickly can we get started?

Fast. Registration takes a couple of minutes with no joining fee, and once you send your first client brief we get campaigns moving quickly. That means you can say yes to a client the moment they ask, without scrambling to build a PPC team.

Pricing and contracts

How does white label Google Ads pricing work?

You pay a fixed monthly partner price per client and add your own markup, so the margin is yours. The fee is fixed and never a percentage of ad spend, starting from a wholesale rate with a partner discount from 15% that increases in tiers as you scale. You decide what to charge your client.

Are there contracts or setup fees?

No long-term contracts. Every client runs on a rolling monthly agreement with 31 days notice, and clients keep ownership of their own accounts. A one-off setup fee only applies if a brand-new Google Ads account or conversion tracking has to be built from scratch, otherwise there is nothing beyond the monthly fee.

Your clients and your brand

Will you contact or poach my clients?

Never. We work invisibly behind your brand and have no contact with your clients. We do not market to them, approach them or compete for the account in any way. Your clients stay 100% yours, and we are happy to sign your NDA to put that in writing.

Is the reporting really unbranded and white labelled?

Yes, completely. Reports and the live client dashboard carry your logo, your colours and your agency name, with no DPOM branding anywhere. You send professional Google Ads reporting to your clients exactly as if your own team produced it.

Can you handle overflow when my team is at capacity?

Yes. White label delivery gives you scalable overflow capacity, so you can take on more Google Ads clients than your in-house team could manage. Scale up or down month to month, whether that is a single account or fifty, with no impact on your existing workload.

Who actually manages the campaigns?

A dedicated, senior UK-based Google Ads team manages every campaign, the same specialists behind our direct client work. With 15 years of experience and hundreds of five-star reviews, you get real expertise delivered quietly under your brand, with no offshoring or junior hand-offs.

Get started

Build a marketing arm without the overhead.

Create your free partner account in minutes. Set your branding, see every service at your price, generate white-labelled T&Cs and send your first branded quote the same day.

Talk to our partner team0115 647 0111

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