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Lead generation agency UK · Google Partner · 15 years

Lead generation that brings real enquiries to your phone and inbox.

We generate calls and form enquiries for UK service businesses through Google Ads, SEO, social ads and the websites we build. We do not sell lead lists, cold call or charge per lead. You pay a flat monthly fee and every enquiry comes from your own account.

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4.8 from 395+ reviews

Which audit?

From stranger to customer

Where do your enquiries disappear? Four places, four fixes.

Lead generation is not only getting people to knock. Tap a step to see what usually goes wrong and what we do about it.

Most businesses lose enquiries in one of four places. Tap one.

People search for exactly what you do and find somebody else. Google Ads for the searches ready to buy today, and SEO for the ones that should find you for free over time.Google Ads from StarterSee the routes in

People arrive, look around and leave without calling or filling in the form. A page built to ask for the enquiry clearly, and heatmaps and recordings to see where it fails.Websites, Luna, NebulaSee the website work

The call comes in while you are on a job or at lunch, and the caller rings the next firm. Calls answered by AI James, our AI receptionist, who can take details or put the caller through to a person.RelaySee call answering

An enquiry sat for a day, and the person bought from whoever replied first. Every form and call recorded in one place, so nothing is lost and you can see which ones are still waiting.Mission ControlSee tracking

Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control

How we generate enquiries

Six parts of one enquiries system. You choose where to start.

Most businesses begin with Google Ads or SEO and add the rest as the enquiries grow. Tap a part to see what we do.

More detail

Our lead generation services are the routes that put your business in front of people actively looking, plus the tools that make sure the enquiries are answered and counted. They are all things we do ourselves, for your own account.

Our wider service is on the PPC management page.

Google Ads for the enquiry you want today

When it fits
You want calls and forms from people searching right now.
What we do
Campaigns built around the searches that precede an enquiry, with call and form tracking so we know which keywords worked.
More detail

Search ads reach people at the moment they go looking, which is why Google Ads lead generation is usually the quickest route to new enquiries. We choose keywords for intent, write ads that ask for the call or the form, and send the click to a page that does the same.

Every call and every form is tracked back to the keyword that produced it, so the budget follows what produces enquiries, not just clicks. See Google Ads management for the detail.

Said plainly

What we sell, and what we do not

Lead generation agency can mean several things. This is what it means here, so you can decide before you call.

What we do

We bring you enquiries, by phone and by form, from Google Ads, SEO, social ads and the websites we build, in accounts that belong to you.

What we do not do

We do not sell lead lists, we do not cold call on your behalf and we do not sell leads by the piece or charge per lead.

What you pay

A flat monthly fee for the service, plus your own ad budget paid to the platform. A bad month costs the same fee and tells us what to change.

More detail

Lead generation companies that sell by the lead have a clear interest in volume. A flat fee means our interest is the same as yours: enquiries you can turn into customers. If what you want is a list of cold contacts, we are not the right firm, and we would rather say so now.

Enquiries we have generated for UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. All case studies

Common problems

Why lead generation disappoints, and what we do. Turn a card to see the fix.

Six reasons businesses give up on lead generation, and what we do about each. Turn a card to see the fix.

  • The problem

    What we do

    We target the searches that precede a purchase, add negatives for the rest and ask you to mark the enquiries that were good.

    WhereKeywords and negatives

  • The problem

    What we do

    Our enquiries come from your own account and go only to you, for a fixed monthly fee.

    WhereHow we charge

  • The problem

    What we do

    Every form and call is recorded as it arrives, so you know who is waiting and for how long.

    WhereMission Control

  • The problem

    What we do

    AI James answers, takes the details and can put the caller through to a person.

    WhereRelay

  • The problem

    What we do

    Calls and forms tied back to the source, so a pound can be moved from what is not working.

    WhereTracking

  • The problem

    What we do

    We look at real visits, then change the page and the ask before spending more on traffic.

    WhereLanding pages

Google Ads packages

A flat monthly fee for the enquiries engine. Not a price per lead.

A flat monthly fee for our management, based on your ad spend tier and the package that fits. No percentage of spend, no hidden costs. Your ad budget goes to Google direct, never through us.

More detail

All prices are +VAT. Choose the package that fits where you are now, and change tier at any time. A one-off setup fee applies only if a new PPC account or conversion tracking needs building.

Starter

Managed by our UK team

from£145a month + VAT

Managed by our UK team, supported by tickets

Comes with

  • Your PPC campaignsManaged by our UK team.
  • Sentinel click fraud protectionSwitched on from day one.
  • Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£65 a month

Get my quote

Lite

Your own account manager

from£295a month + VAT

With your own account manager

Everything in Starter, plus

  • Your own account managerPrebooked calls and video meetings.
  • NebulaSee where visitors click, scroll and drop off on your landing pages.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£110 a month

Get my quote

Most popular

Standard

Account manager + priority phone

from£445a month + VAT

Account manager and priority phone support

Everything in Lite, plus

  • Conversion-rate workLanding-page testing for your donation and sign-up pages.
  • Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
  • Orbit StarterAI chat for your website. 300 conversations a month.
  • Priority phone supportAnd AI Call Answering.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£384 a month

Get my quote

Elite

Two managers + senior strategist

from£695a month + VAT

Senior strategy for larger accounts

Everything in Standard, plus

  • Two managers and a senior strategistStrategy and forecasting at senior level.
  • More Relay Convert250 minutes, 8 numbers.
  • Orbit Business1,000 conversations a month.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473 a month

Get my quote

By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your account and is available on demand

Everything in Elite, plus

  • No cap on ad budgetA bespoke retainer.
  • Quarterly strategy sessionsBy video, with a board-ready monthly report.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473+ a month

Discover Premium
  • You own your account.Set up under your own login.
  • Flat fee, never a percentage.Your ad budget goes to Google direct.
  • Click fraud protection.Sentinel is switched on from day one.
  • No long contract.Monthly rolling, with 31 days’ notice.

Not sure which package fits? Get your free audit and we will say plainly which package we would choose, with no pressure.

Compare every feature

Request a free audit

Already paying for leads or ads? Choose Google Ads or SEO in the Free audit tab and we will show you where enquiries are being lost. You keep the findings.

Get my free audit

Software we built

Tools that catch and track every enquiry. Built by us, included where the package says.

Follow an enquiry from the first click to the answered call. Each step has one of our tools on it. Tap a tool to see the real screen. The package cards above show which tools come with which package.

Relay AI Call Answering

Calls recorded, tracked to the ad that produced them, and answered by AI James, our AI receptionist, when nobody can pick up.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

A real team behind every enquiry. James picks up the questions in between.

Your account is handled by experienced people on our UK team, with a named account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you hire a lead generation firm

Questions that separate enquiries from lists. Ask anyone. Here are our answers.

Our answers sit inside our Transparency Guarantee.

  1. Do you sell lead lists or contact data?

    NoNo. We bring enquiries from people who contact you.

  2. Do you cold call or email on my behalf?

    NoNo. Our routes are search, social ads and your own website.

  3. Do I pay per lead?

    NoNo. A flat monthly fee, and your ad budget goes to the platform direct.

  4. Do the enquiries go to anyone else?

    NoNo. The accounts are yours and so are the enquiries.

  5. Can I see where each enquiry came from?

    YesCalls and forms are tracked to their source and reported in Mission Control.

  6. Will a real person look after the account?

    YesYour account manager on our UK team, from the Lite package. Starter is our UK team by email and tickets. James, our AI account manager, answers questions in between.

  7. Am I tied in?

    NoMonthly rolling, with 31 days’ notice.

  8. Do I own my accounts and data?

    YesYes. They are set up under your own login, and if you leave, you keep everything.

How it starts

From first call to first enquiry. Three stages.

What happens, in order, once you decide to go ahead.

The first stretch

  1. First callWhat is an enquiry worth?We ask what a good enquiry is, what you can pay for one and how fast you can answer.
    More detail

    We work backwards from what a customer is worth to you. That tells us which route to start with and how much budget makes sense.

  2. Week oneSet up tracking and the places to catch leadsForms, calls and the pages they come from are recorded before ads spend anything.
    More detail

    Tracking comes first, so the first enquiry is counted. Call tracking, form tracking and the answering of calls are set up with you.

  3. Weeks two to twelveLaunch, read, adjustCampaigns go live, and we change the budget towards what brings real enquiries.
    More detail

    Early data is read carefully. We ask you which enquiries were good, then tighten the targeting around them. SEO takes longer to build and is reported in the same place.

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Lead generation agency

Choosing a lead generation agency

Agencies in this space work in very different ways. The useful question is how an enquiry gets to you, and what it costs when it does.

Through your own accounts

Campaigns run in your Google Ads and social accounts, so the history and the data stay with you.

For a flat fee

The fee does not rise because more leads were counted, so we have no reason to count the wrong ones.

With the answering handled

Calls and forms are caught, recorded and followed up quickly, because speed decides who wins the job.

More detail

If you are comparing a lead generation agency UK with an agency that sells leads, the difference is who owns the result. Here you do. Our Google Partner status and 15 years of running accounts are what we bring.

B2B lead generation

B2B lead generation: longer cycles, fewer and better enquiries

B2B lead generation is about reaching a few relevant buyers, not many. It is a different job from retail, and it needs patience.

Intent over reach

We target searches that include the product and the problem rather than broad job titles.

Content that earns trust

Guides and comparison pages written for the questions a buyer asks, which also support SEO.

Follow-up that lasts

A B2B enquiry may take months to close. Tracking keeps the source attached so you can see which routes produce customers.

More detail

As a b2b lead generation agency for small and medium firms, we have worked with software, legal and technical businesses, as the case studies show. These b2b lead generation services are the same routes as above, set up for a slower sale. Our B2B sector page goes into more detail.

Small business lead generation

Lead generation for small business, with a small budget

A small firm cannot afford to experiment. Lead generation for small business starts with one route and grows once it pays.

Start where intent is highest

Usually that is Google Ads on a handful of searches, with tracking from day one.

Add what the enquiries support

Once enquiries arrive, call answering, a better page or SEO can follow.

No minimum spend

There is no minimum ad spend. Each package covers a maximum budget and you choose the one that fits.

More detail

Looking for a lead gen agency that explains itself in plain English? That is what the free audit is for: a look at what you have now, before you commit to anything.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Lead generation FAQs

Questions about generating leads.

What you are buying

Do you sell leads?

No. We generate enquiries for you through Google Ads, SEO, social ads and your website, in accounts that belong to you. We do not sell lead lists, cold call or charge per lead.

How much does lead generation cost?

A flat monthly management fee, starting from £145 a month + VAT for Google Ads, plus your ad budget paid to the platform. SEO has its own packages on the SEO pricing page.

Which businesses do you work with?

UK service businesses of every size, from sole traders to firms with several offices, in sectors such as legal, trades, recruitment, software and construction.

How enquiries arrive

How quickly will enquiries start?

Google Ads can bring enquiries within weeks of launch. SEO takes longer to build, so it is usually reported over months. Results vary with the business and budget.

Can I see which enquiries came from which source?

Yes. Calls and forms are tracked to the ad, keyword or page behind them and reported in Mission Control.

What if I miss calls?

Relay can answer with AI James, our AI receptionist, who takes the details or puts the caller through to a person.

Working together

Is there a contract?

Monthly rolling, with 31 days’ notice.

Do you do B2B lead generation?

Yes, using search and content aimed at buyers with longer sales cycles. The case studies include software and legal firms.

Who looks after my account?

A named account manager on our UK team from the Lite package up. The Starter package is our UK team by email and tickets.

Get started

Want more of the right enquiries?

Tell us what your business does and what a good enquiry is worth, and we will say which route we would start with.

Call our UK team0115 647 0111

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Where do most enquiries come from now?