Relay Convertby DPOM
Advanced website call tracking · Relay Convert by DPOM
Relay Convert swaps the number on your website, so you can see which calls came from Google Ads, SEO, social or the website itself, and listen back to the ones you record.
Where your calls come from
A phone call does not leave a trail the way a click does. Tap a problem to see what Relay Convert does about it.
Four things make website calls hard to trace. Tap one.
The phone rings and you have no idea which advert, search or page made it ring. Relay Convert shows each visitor a tracking number and records where the visit came from: an advert, a search, social, a referral or a direct visit.Every websiteSee the screen
Your ads get the credit for clicks, but a phone call is easy to lose between the ad and the phone. Each call is reported with its source, and its campaign and keyword where known. You can choose to send calls to your Google Ads account as conversions.Google Ads sending is optionalSee how it works
You were not on the call, so all you have is a number and a guess. Switch recording on and listen back, with an optional recording notice for the caller and an optional whisper that tells you where the call came from.OptionalSee the screen
Sales calls and wrong numbers sit in your figures next to real enquiries. Mark a call as spam so it stays out, and add your own value to the calls that matter.Every websiteSee the screen
The goal: most of your calls traced back to the advert, search or page that earned them. Open Mission Control and see where your calls came from, with each call recorded if you chose to record.Every websiteOpen the demo
The Relay Convert screen
Advanced website call tracking that swaps the number on your website. Use it to track phone calls from ads, search and social, and see which ones came from where.
Open the demo Log in to Mission Control
A real screen from Mission Control, shown with our demo account and sample data.
How Relay Convert works
The work happens in the background. You see the result in Mission Control.
The tracking code goes on your website. It shows each visitor a number from the pool and records where the visit came from. You give us the UK number your calls should ring.
Each visitor sees one of your call tracking numbers, from a pool we provide and size automatically to your website. We record where the visit came from: an advert, a search, social, a referral or direct.
Calls to the tracking numbers are forwarded to your own UK number. In Mission Control you see each call with its source and, where recording is on, the recording.
Relay Convert pricing
Billed monthly with VAT added, and added to your usual DPOM bill. Standard and Elite Google Ads packages include it.
For any website
£45a month + VAT per website
130 minutes, 8 numbers
Comes with
Included
Included with the package
Includedwith Google Ads Standard
130 minutes, 8 numbers
Everything in the plan, plus
Included with the package
Includedwith Google Ads Elite
250 minutes, 8 numbers
Everything in Standard, plus
Switch Relay Convert on in Mission Control, or ask your account manager to do it with you.
The DPOM growth stack
Follow one visitor from your ad to an enquiry. Each step has one of our own tools on it. Tap a tool to see the real screen.
Checks every paid click on your Google Ads and blocks the sources of suspicious ones, so your budget goes on real people.
See where visitors click, scroll and get stuck, and watch real visits back, with what it means in plain English, so we fix the page and more of them get in touch.
Answers your visitors' questions day and night about your business, declines anything else, and turns chats into enquiries with their details.
A business number that rings your mobile. If you cannot answer, the AI receptionist picks up, takes a message or puts the caller through, and every call is recorded with a summary.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Before you choose
Call tracking is easy to promise and hard to check. Ask these first, of us or anyone.
Will visitors see a different number from mine?
YesYes, a tracking number from a pool we provide. Your own number is where the calls ring.
Does it show the campaign and keyword?
YesWhere we know them. Some calls come from a saved number or a source we cannot see.
Can I listen back to a call?
YesYes, if you switch recording on.
Will it catch every call?
NoIt shows you where most of your calls come from, not every one.
Is the price on the page what I pay?
YesPlus VAT, for each website, billed monthly.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
Relay Convert FAQs
Advanced website call tracking from DPOM, for phone call tracking that shows you where calls came from. Each visitor to your website sees a phone number from a pool we provide, we record where the visit came from, and calls to those numbers are forwarded to your own UK number, with the source reported in Mission Control.
When a visitor lands on your site we record the landing page, including advertising click identifiers and campaign tags, the referring website and the source. The tracking number that visitor sees is matched to the visit, so when it rings the call shows its source, and its campaign and keyword where known.
No. Relay Convert shows you where most of your calls come from, not every one. Some calls will always come from a saved number or a source we cannot see.
Yes, as an option. Relay Convert is call tracking for Google Ads, SEO and social, and you can choose to send calls to your own Google Ads account as conversions. Nothing is sent unless you turn it on.
Yes, if you switch call recording on. Recording is optional, and so is a recording notice for the caller. Recordings are kept for 90 days, then deleted.
£45 a month for each website, plus VAT, added to your usual DPOM bill. It is included with Google Ads Standard and Elite.
The numbers stay in our account. A fixed number printed on a van or a flyer stops working when the service ends, unless you ask us to move it to you before then.
Relay Convert is billed monthly, and notice is 31 days, as for every DPOM service.
Get started
Open the demo to see the real screen, or call us and we will help you set Relay Convert up.
Call our UK team0115 647 0111