AI search optimisation for UK businesses.

AI optimisation, also called AI SEO, Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), is the work of making your business one of the sources ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot quote. These tools pull from content they judge authoritative, well structured and trustworthy.

AI SEO services get your business found, understood and cited in AI answers. Ours are built on the same content-led, white-hat work we have done since 2011: clear expert content, a recognisable brand and clean technical foundations. They are included in every SEO package, and every potential customer gets a free SEO audit.

AI SEO is the work of getting your business found, understood and cited by AI search and answer engines such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. It is also known as Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO). Rather than chasing a single ranked link, the goal is for these tools to recognise your content as a trusted source and use it when they answer your customers’ questions.

It builds on the same foundations rather than replacing them. Classic SEO aims to rank your pages in Google’s results. AI SEO adds a focus on how AI engines read, trust and quote your content, which means clear answers, strong topical authority, well-defined entities and structured data. The good news is that AI engines reward the same authoritative, well-structured content that good SEO has always produced, so the two work hand in hand.

No, and we would not recommend treating it that way. AI engines lean heavily on the wider web and on Google’s own index, so strong classic SEO is the foundation that AI visibility is built on. AI SEO extends that work, it does not replace it. We treat them as one joined-up content-led strategy rather than two separate jobs, and both are in your SEO package.

We do not think so. Millions of people now use ChatGPT, Gemini, Perplexity and Copilot to research and decide, and Google has rolled AI Overviews and AI Mode into mainstream search. The platforms will keep shifting, but the underlying behaviour, asking a tool a question and getting a direct answer, is here to stay. The sensible move is to make sure your content is ready to be that answer, which is work that strengthens your normal SEO at the same time, so it is never wasted.

AI tools surface content they judge to be authoritative, clearly written and trustworthy, then quote or summarise it in their answers. We help by structuring your content so it directly answers the questions people ask, covering the topics that matter to your business in depth, and making sure your site is clear, accurate and easy for these tools to read. Over time that gives you the best possible chance of being the source these tools draw on, though nobody can promise a place in an answer.

We do not track or report AI visibility as a separate figure. Instead, we do the work AI assistants draw on: answer-first content, an FAQ on every blog, page openings that say plainly what you do, who for and where, and checks that ChatGPT, Perplexity, Gemini and Copilot can read your site, with anything blocking them fixed. Your monthly report covers the rankings, organic traffic and enquiries we already measure.

No, and anyone who promises that is not being straight with you. AI engines are constantly changing and there is no way to buy or guarantee a spot in their answers. What we can do is put your business in the strongest possible position to be found and cited, using authoritative, well-structured, white-hat content. That is the same honest approach we have taken since 2011, and it is exactly what these tools reward.

Structured data, also called schema markup, is code that labels what your content actually means, for example marking up a question and answer, an article, a product or your business details. It helps search engines and AI tools read your pages accurately and understand the context, which makes your content easier to surface and quote.

Our strategy is led by experienced humans, not handed over to a tool. We use technology to research and analyse faster, but the content that represents your business is shaped by people who understand your sector, because that expertise and accuracy is exactly what AI engines look for when they decide who to trust and cite. Thin, mass-generated content tends to be ignored, so we focus on genuine depth and quality instead. You approve every piece before it goes live.

AI search optimisation (GEO) is included in every SEO package, so there is no separate price for it and it is never sold as an add-on. SEO packages start from £185 a month + VAT, plus a one-off £195 set up, and every campaign is custom quoted to your market, your goals and how competitive your sector is. It is a fixed monthly fee, never a percentage of anything. Our published prices are a starting point, so we tailor an exact quote to you, and every business can have a free SEO audit before committing to anything.