The DPOM Toolkit · Built by DPOM in the UK
Software we built for our own clients: it guards your ad clicks, answers your calls and your website questions, shows you what visitors do and keeps every result in one app. Use one tool, or four of them together in the Toolkit for one monthly price.
Every DPOM tool
Marketing tools for small businesses, each with its own page: what it does, what it costs and how to start. Most are free to try or come with a DPOM package.
Your ad clicks
Click fraud protection for Google Ads. Checks every paid click and blocks the sources of suspicious ones.
From £45 a month + VAT, 14 days free
See Sentinel
Your Google Ads
AI that runs your Google Ads under your control: your limits, every change emailed, one tap to undo.
Free while we launch, then from £79 a month
See Ignite
Your Shopping ads
Shopping feed optimisation: product titles and labels that match what shoppers search for. For Google Ads clients.
Included on Standard and Elite, £95 a month on Starter and Lite
See Starfeed
Your website questions
An AI website chatbot that answers your visitors from your own website, day and night, and sends you the leads.
From £39 a month + VAT
See Orbit
Your website visitors
Heatmaps and recordings of real visits, so you can see where people click, scroll and get stuck.
From £45 a month + VAT, 14 days free
See Nebula
Your leads
Simple visitor tracking, lead capture and a mini CRM. Know when a lead comes back to your website.
From £45 a month + VAT, 14 days free
See Pulsar
Your phone
A local business number that rings your mobile, with an AI receptionist for the calls you cannot take.
Number £20 a month, AI from £69, + VAT
See Relay
Relay Convert
Your calls, traced
Website call tracking: see which ad, search or page made your phone ring, and listen back.
£45 a month per website + VAT
See Relay Convert
Your website, edited
Edit your own text, images, menus and blog on a DPOM-hosted website. No developer needed.
Included with every DPOM-hosted website
See Nova CMS
Where it all lives
Every tool, report and result in one place, with your account manager and James, our AI account manager, a tap away. On the web and on iPhone.
Free with every DPOM service
See Mission ControlFrom the click to the customer
Follow one customer from your ad to a phone call. Tap a step to see the problem and the tool that deals with it.
Five places a customer slips away between the ad and the call. Tap one.
Bots, click farms and competitors click your ads and never buy, so your budget runs out early. Sentinel checks every paid click and blocks the sources of suspicious ones.SentinelSee Sentinel
People land on your website and leave, and nothing tells you why. Nebula shows where they click, scroll and get stuck, so the page gets fixed.NebulaSee Nebula
A visitor has one question, at 9pm, and your contact form does not answer it. Orbit answers from your own website, day and night, and takes their details.OrbitSee Orbit
They ring while you are with a customer, and ring the next business instead. Relay rings your mobile, and its AI receptionist answers the calls you cannot take.RelaySee Relay
The goal: a customer, and you know which ad or search brought them. Relay Convert shows which ad, search or page made the phone ring, and Mission Control keeps it all in one place.Relay ConvertSee Relay Convert
The Toolkit
Nebula, Orbit Starter, Relay AI 300 and Relay Convert for one website, plus Sentinel when you have Google Ads with us, added in Mission Control. Bought one by one the four come to £198 a month.
Already a DPOM client paying by card? It goes on your usual bill: the rest of this billing month when you add it, then the full price on your usual date. Otherwise it is billed monthly from the day you add it. Each tool has 31 days' notice. No setup fee.
On Google Ads Standard or Elite, most of these tools already come with your package: switch them on from your Tools page in Mission Control instead.
For any business
£149a month + VAT
All four tools, set up for you
Comes with
Nebula5,000 recorded visits a month, one website.
Orbit Starter300 conversations a month.
Relay AI 300A business number with the AI receptionist, 300 minutes a month.Relay ConvertOne website, 130 call minutes a month.Bought one by one£198 a month
Get in touchDPOM clients
With our Google Ads management
£149a month + VAT
The same four tools, plus Sentinel for your Google Ads account
Comes with
SentinelYour Google Ads account checked, for as long as we run your ads.Nebula5,000 recorded visits a month, one website.Orbit Starter300 conversations a month.Relay AI 300A business number with the AI receptionist, 300 minutes a month.Relay ConvertOne website, 130 call minutes a month.Most of the Toolkit already comes with your package. Switch the tools on from your Tools page in Mission Control.
Real screens
Every tool reports into Mission Control. Tap one to see the real screen.
Checks every paid click on your Google Ads and blocks the sources of suspicious ones, so your budget goes on real people.
See where visitors click, scroll and get stuck, and watch real visits back, with what it means in plain English, so we fix the page and more of them get in touch.
Answers your visitors' questions day and night about your business, declines anything else, and turns chats into enquiries with their details.
A business number that rings your mobile. If you cannot answer, the AI receptionist picks up, takes a message or puts the caller through, and every call is recorded with a summary.
Swaps the number on your website so you can see which calls came from Google Ads, SEO, social or the website itself, and listen back to every one.
See who is on your website right now and where they came from, next to your results, enquiries, reports, invoices and support. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Before you choose
Small business software is easy to sign up for and hard to get help with. Ask these first, of us or anyone.
Who built it, and who looks after it?
YesWe did, and our UK team looks after it.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
Is the price on the page what I pay?
YesPlus VAT, billed monthly in pounds.
Will a busy month cost me more without warning?
NoEach tool has a published allowance, and Mission Control shows you when one is getting busy.
Can I drop one tool and keep the rest?
YesYes, with that tool's 31 days' notice.
Do I see everything in one place?
YesEvery tool reports into Mission Control, on the web and on iPhone.
Toolkit FAQs
Four of our tools together for one monthly price: Nebula, Orbit Starter, Relay AI 300 and Relay Convert for one website. It is £149 a month + VAT. Bought one by one the four come to £198 a month.
Your Toolkit also includes Sentinel for your Google Ads account, at the same £149 a month + VAT, for as long as we run your ads. On Google Ads Standard and Elite, several of these tools already come with your package: switch them on from your Tools page in Mission Control.
Each tool has a published allowance, and Mission Control shows you when one is getting busy. On Relay AI 300, once the month's minutes are used the AI receptionist stops answering until the next month and calls go straight to your mobile, unless you choose to pay 22p a minute + VAT for the extra. On Relay Convert, calls carry on past the included minutes but are not recorded until the next month, unless you choose to pay 15p a minute + VAT.
Yes. Every tool has its own page and its own price. The Toolkit is simply the cheaper way to have four of them.
Already a DPOM client paying by card? It goes on your usual bill: the rest of this billing month when you add it, then the full price on your usual date. Otherwise it is billed monthly from the day you add it. No setup fee.
Yes, with that tool's 31 days' notice. The Toolkit price ends with it, and the tools you keep move to their own prices from the next bill. We confirm those prices in writing first.
Email cancellations@dpom.co.uk and complete the short form we send back. Each tool has 31 days' notice, and billing carries on as normal until then.
Get started
Tell us what is costing you customers, calls, clicks or questions, and we will tell you honestly which tool helps, and what it costs.
Call our UK team0115 647 0111