Google Ads Management
Google Ads is a fantastic way to increase traffic and sales for both new and established websites. You only pay when someone clicks your ads and because we track every visit and every sale (or lead) we can easily understand how profitable your campaigns are.
5 Star Rated Google Ads Management
Everything we do is driven by data: From the very beginning we perform research into your industry, competitors and analyse any existing campaigns you may have before presenting you with detailed information about how we can maximise your ROI.
Often, we will rebuild your account to ensure you start with a solid foundation to help future growth and work closely with you to help scale campaigns to increase revenue. From here, your account manager will work closely with you to maximise performance and reach your goals.
As a Premier Google Partner, we believe transparency and communication is key to maximising your campaign performance: We don't tie you into long term contracts, you have access to your Google Ads account at all times and you can contact your dedicated account manger at any time.
Our Google Ads Management Service
Our service includes everything you'd expect from a Google Premier Partner agency. Experienced account managers trained and certified by Google, regular communication over strategy and progress and clear key performance indicators to ensure you know how your campaigns are progressing.
Everything we do is completely transparent, we know you expect results and we make it clear how we will achieve your objectives from the start.
Free Industry Report
We provide a free industry report with every quotation. The report is written by a human and provides you with a data-based assessment of the demand within your industry along with details of your competition and seasonal trends. Should we work together, we will use this information to underpin our strategy moving forward otherwise, it's yours to keep.
If you already have an existing campaign, we will give you the option of a free audit along with our quotation. This audit will identify areas that require improvement with detailed explanations as to why your campaigns aren't performing and what we can do to improve them. All audits are written by our account managers and are presented in a video conference or screen share.
We work with our clients to craft compelling search ads to show to customers when they are looking to buy. Using the latest practices and technology we use a range of ad types including text ads, expanded text ads, dynamic ads and call only ads to maximise visibility to your ideal customers.
Display & Retargeting
Whether it's brand awarness or lead generation, the Google Display Network is a great option for advertisers. Our Display advertising specialists work with our clients to maximise ad visibility on websites to reach their objectives by crafting graphical display ads to show to users that are ready to convert.
Google Shopping Ads
For eCommerce websites, Google shopping is an essential component of your digital marketing strategy. Product Listing Ads (PLA's) give advertisers the opportunity of placing highly targeted ads in front of buyers when they are looking to buy. Our eCommerce experts have managed £millions in ad spend for retailers and will work with you to increase sales and profitability.
Feed Optimisation & Management
To get the very best from your Google Shopping Ads campaigns, it is crucial to ensure your feed is optimised. Google Ads will show your products to searches based on your feed titles and descriptions, if these aren't optimised correctly, then your ads will not show to buyers as often. If you don't have a feed, we can create and manage one for you.
To maximise success, a clear multi-channel optimisation strategy is essential. After learning about your business and your objectives, we get to work to structure your campaigns to meet your targets. We do this by focusing on what is most likely to yield the most profitable returns for your budget and scaling over time.
Keyword Research & Management
We regularly find new keywords to create opportunities to grow your campaigns. This research includes the regular addition of negative keywords to reduce wasted spend and improve relevance while ensuring account structure is conducive to higher quality scores and therefore performance.
We work closely with you to understand the profitability of your products or services and implement bid strategies most likely to help improve ROI. We regularly test bid strategies (for example, target CPA, target ROAS, enhanced CPC etc) to determine which strategy offers the best possible returns
We run advert tests constantly. The smallest incremental improvements add up and we ensure there are multiple tests in operation at all times. Not only does this help drive performance, but it also ensures the most relevant advert is shown to a users query and is, therefore, more likely to result in a conversion.
With a growing number of available advert extensions available it is important to maximise their usage to create impactive ads. We work with you to create compelling adverts with the most appropriate extensions, for example, call, callouts, site links, reviews, structured snippets and more.
Conversion Tracking & Technical
We can't improve what we can't measure so we work closely with you to ensure we track every sale, lead and even phone calls. We then use this data to learn what works and what doesn't and optimise accordingly. While this may sound daunting, our technical team are on hand to provide assistance to ensure any technical implementation is performed correctly in order to provide us with the tools to drive performance.
Regular Report Meetings
Clear reporting is an essential part of any campaign: We know how important it is for you to understand your data and this is why we build a custom report dashboards for all of our clients.
Using advanced API integrations, we display the data YOU want to see. Need to add a new graph? Change the way some data is displayed? Just let your account manager know and we will be happy to update your dashboard in time for your next report.
Check on progress at any time: We provide all clients with a custom link to our easy to read reports that can be viewed at any time day or night. All reports are backed up by a monthly online meeting with your own dedicated account manager.
Click Fraud Protection
While Google does handle click fraud by crediting invalid clicks, we offer our clients additional powerful click fraud prevention to proactively block competitors and bots from clicking your ads preventing wasted budget.
- Stop competitors clicking your ads
- Protect ad spend from bots and fraudsters
- Immediate real-time detection
- Fully automated blocking
Request a free Google Ads audit.
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don't think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited to) the following:
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.