Google Ads Management

We've helped over 1000 small businesses grow over the last decade with our Google Ads services.

Google Ads is a fantastic way to increase traffic and sales for both new and established websites. You only pay when someone clicks your ads and because we track every visit and every sale (or lead) we can easily understand how profitable your campaigns are and therefore, improve your performance. 

Grow your small business with DPOM, get in touch with our team today!

Trustpilot

How Can We Help?

    Speak to a Google Ads expert

    0115 727 0038 • 0203 993 0763

    We live and breathe small businesses...

    Since 2010, we’ve worked with small and medium businesses to generate more results from Google Ads. Whether your advertising budget is £500 or £20,000 per month, we know how to extract every ounce of performance from your campaigns.

     

    Profit not clicks!

    We know as a small business you need results from Google Ads – and results means sales, not just clicks. To achieve this, we know that we have to work hard to understand your business and objectives and then carefully craft campaigns designed to generate results.

    A fully inclusive Google Ads service

    We don’t just take over your campaigns and carry on where someone else left off. We will dig into your campaigns and work closely with you to identify how we can improve them before implementing our recommendations.

    If you need conversion tracking fixed, we’ll do it. If you need a new Google Shopping campaign, no problem! We don’t place arbitrary limits on the work we do, if it needs to be done in order to meet your objective, it gets done.


    Experts, not salespeople.

    Every person you speak to at DPOM is Google Ads qualified. We don’t employ salespeople, just passionate experts that are dedicated to helping small businesses.

    Cancel anytime – without hassle.

    We understand things change and as a small business, you need flexibility. This is why we don’t tie our clients into long contracts and complicated “get out” clauses. Want to take a break? Cancel? No problem, just give us 31 days notice so we can wrap things up and you’re free to go.

    Unrivalled experience

    We’ve been a Google Premier Partner for over a decade – 12 years in fact! You don’t get this far along if you can’t give clients results – and our 5-star reviews on Google and Trustpilot speak for themselves!

    We’ve worked with over 1000 small businesses and we never work with big brands so you’ll never feel like an afterthought – We don’t think there’s any other agency that’s more small business-focused than DPOM, so don’t settle for any less!

    Our Clients

    Don’t just take it from us!
    Read our case studies to learn how we deliver exceptional results for our clients!

    Claromentis

    177% increase in organic trafficInternational SEO, Paid Search, Display, Social Media (including paid) and...

    Read More

    CyberSmart

    150% Growth in 6 Months Google Ads (Search, Display, Retargeting) SEO and Social Media The...

    Read More
    Case studies
    Trustpilot
    Brilliant service from DPOM and specifically our account manager Lee. We got in touch with them towards the end of 2021 after a pretty dreadful experience with a previous marketing company. We were cautious, as we hadn't had very positive experiences in the past but Lee was extremely attentive and helpful during our initial meetings so we decided to go ahead. We are so happy we did, in the next three months, Lee worked with us to tailor our marketing, going above and beyond to help us, and the results have been fantastic. With very reasonable prices, and great service Lee and DPOM have been an absolute pleasure to work with and we can't recommend them highly enough.
    Sophie Haines
    Sophie HainesVerified Customer
    We took on DPOM back in Mid August 2021. Lee has been brilliant. Identified issues and repaired our old campaigns, our new ones have continued to grow month on month. Brilliant Support 10/10
    Direct Brand
    Direct BrandVerified Customer
    DPOM have taken the stress out of marketing. It is so refreshing to find a marketing organisation that takes pride in what they do and go the extra mile. Rebecca Walker is my account manager and she has been a god send, an expert at what she does and communicates clearly. Rebecca listens to what I want and makes it reality, all whilst keeping me calm! This frees up my mind to get on with more creative aspects of my business. Thank you Rebecca and the DPOM team
    David Williams
    David WilliamsVerified Customer
    I have been running my own CPC campaigns for some years but limited timescales, increased competition and the increased technical competence needed for their up-keep... meant it had become more and more difficult for me to sustain a viable cost-per-conversion. I’m happy to say that I decided to look for a managed CPC service and my search led me to Lee from DPOM. Unlike my normal internet search behaviour, I decided to concentrate only on companies found through ‘paid-search’ as this was specifically the service I was trying to fulfil. After several conversations with Lee, we drew up a contract and in under three months we have seen our conversions volumes maintained but our CPC spend is now running at just 64% of our previous budget. If we can now maintain our current cost per acquisition, the plan is continue to grow the business through increased lead volumes. All-in-all… I’m a very happy customer.
    Chris Packer
    Chris PackerVerified Customer
    DPOM have taken the stress out of marketing. It is so refreshing to find a marketing organisation that takes pride in what they do and go the extra mile. Rebecca Walker is my account manager and she has been a god send, an expert at what she does and communicates clearly. Rebecca listens to what I want and makes it reality, all whilst keeping me calm! This frees up my mind to get on with more creative aspects of my business. Thank you Rebecca and the DPOM team
    David Williams
    David WilliamsVerified Customer
    Lee has been amazing since taking over our account, we have built a great relationship that is massively benefiting our business. Him taking time to learn about our business has been a big stand out for me.
    Jacob Conner
    Jacob ConnerVerified Customer
    I work with Lee who is extremely helpful id recommend this company to anyone.
    Verified Customer
    Highly recommended! Awesome team of people who really go above and beyond to help. They are BRUTALLY honest with what to expect - they won’t always tell you what you want to hear but I’d not have it any other way. Highly recommended
    Terry
    TerryVerified Customer
    Great company We engaged DPOM nearly seven years ago and we are still working together as a team. As far as we are concerned they are our digital partners. If you are looking for a reliable, friendly and extremely helpful agency that gets results, this is the one for you.
    Hubert
    HubertVerified Customer
    Great to deal with DPOM are an integral part of our business and we wouldn’t be where we are without them. They always provide an exceptional service and are a joy to deal with.
    Jackie Deholcroft
    Jackie DeholcroftVerified Customer
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    Trustpilot
    Group

    Why Choose DPOM to Help Your Small Business Grow?

    Over nearly a decade we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads PPC campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert PPC team is cheaper than you may think!

    Free
    Audit / Review

    If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

    Dedicated Account Managers

    You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.

    Fixed
    Pricing

    No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

    30-Day Rolling Agreements

    We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.

    Conversion
    Tracking

    We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.

    Full
    Optimisation

    We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

    Click Fraud
    Protection

    Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.

    Regular
    Meetings & Calls

    Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.

    We also help our customers with SEO, Social Media and advertising on many more channels including:

    Call our small business marketing experts!

    0115 727 0038 • 0203 993 0763

    Request a free audit

    We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

    Our audits may include (but are not limited) to the following:

    • Campaign structure review

      Overall account structure, ad groups, shopping campaigns and budget allocations.

    • Keyword Performance

      Keywords, match types, search query report analysis, keyword gaps, negative keyword review

    • Bid and bid strategy analysis

      Keyword bids, bid adjustments (device, location etc), ad scheduling

    • Performance analysis

      Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

    • Advert review

      Relevancy, ad testing, landing pages, ad scheduling

    • Technical review

      Conversion tracking including revenue tracking, form tracking and call tracking

    • Growth opportunities

      Quick wins, wasted spend reduction, long term opportunities

    When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

    Audit / Review Form

    Please fill in this form with all the necessary information. Provide as detailed description as possible.


      Frequently Asked Questions

      New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

      As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

      Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

      It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

      We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

      We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

      We keep our pricing simple: Our fees start from just £195 per month for smaller advertisers. Our fees are also fixed so you pay the same fee every month with no hidden additional charges

      We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

      No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

      In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services

      Sectors

      We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

      We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

      We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website - and this will be the very first thing we do.

      From there, we can track every lead you get and optimise around elements that provide the greatest returns.

      Click here for more information

      We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

      Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

      Click here for more information

      Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

      We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

      We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

      Click here for more information

      Whether it's personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.

      We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.

      Click here for more information

      Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

      Click here for more information

      We've worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

      Whether it's leads for car sales or finance applications you require, we've done it all and know how to deliver results.

      Click here for more information

      Blog

      Follow our Digital Marketing Blog to find out about the latest digital marketing trends, insights and tips!

      DPOM Blog