Case study · Food delivery · Social media advertising (Facebook and Instagram)
Potage. 71% increase in sales from social ads.
- 48%Decrease in CPR
- 38%Ad Clicks Increased
- 12%Cost Decrease
CALL 0115 647 0111
LinkedIn ads management · Google Partner · 15 years
With over 37 million UK professionals, LinkedIn lets you target people by job title, seniority, industry and company size. Managed by our UK team for a fixed monthly fee from £145, never a percentage of your ad spend. Compare social media ads packages.
4.8 from 395+ reviewsFixed fee, never a % of spend
From scroll to customer
Tap a step to see the problem, what fixes it and which packages include it.
Every step between the ad and the customer has a fix. Tap one.
Your ads reach people with no authority to buy. Audiences built by job title, seniority, industry, company size and skills, so you reach the people who hold the budget.Every packageSee targeting
LinkedIn clicks cost more, so waste hurts more. Exclusions that keep competitors, existing customers and unqualified job titles out, and honest guidance on budget.Every packageSee account-based
People see your ads and do not get in touch. Sponsored Content, Message Ads, Document Ads and auto-filling Lead Gen Forms, tested to find what captures qualified leads.Every packageSee formats
Leads arrive and you cannot tell which ad earned them. The LinkedIn Insight Tag installed, so every lead is tracked back to the ad and audience behind it.Every packageSee tracking
Results scattered across ad managers. Mission Control puts your results, reports and tools in one place, with James to answer questions day or night.Every packageSee reporting
How we run it
Every campaign is built and watched closely by our UK team, with your own account manager from Lite upwards. Here is what your fixed monthly fee covers. Compare social media ads packages.
Our LinkedIn ads management is hands-on, so we do not set up campaigns and let them run unchecked. We work inside your own LinkedIn Campaign Manager, the tool many people search for as the LinkedIn ads manager, and you keep full access to it.
Before we spend a penny we map a strategy around your B2B goal, whether that is lead generation, event registrations or awareness among key accounts, then build a clean structure that keeps an often-pricey platform efficient.
Which packages: Every package.
LinkedIn’s targeting is unmatched for B2B. We build audiences by job title, seniority, industry, company size and skills, so your ads reach the people who actually have the authority and budget to buy. Layer in retargeting of website visitors and your own contact lists to stay in front of buyers through a long decision cycle.
Which packages: Audience building on every package, lookalike-style scaling from Standard.
If you have a list of dream clients, we target them directly. We upload company lists and build campaigns that put your business in front of decision-makers at the exact organisations you want to win.
Which packages: Every package.
Sponsored Content, Message Ads, Document Ads and Lead Gen Forms each perform differently. We test across formats and design auto-filling Lead Gen Forms that capture qualified leads without friction, then make sure those leads reach your process quickly so none go cold.
Which packages: Every package, structured A/B testing from Lite.
We install and configure the LinkedIn Insight Tag on your website so every lead, enquiry and conversion is tracked back to the exact ad and audience that generated it, letting us optimise towards cost per lead.
Which packages: Every package.
We monitor performance, A/B test audiences, formats and messaging, and shift budget to the lowest cost per lead. Monthly reporting shows spend, leads generated, cost per lead and pipeline impact, with no vanity metrics.
Which packages: Testing from Lite, scaling winners from Standard.
Every month
Six steps every month, then round again, with budget moving to what works.
And more, every month
Case study · Food delivery · Social media advertising (Facebook and Instagram)
Case study · Food and drink · Social media management and advertising
Figures as published on each case study page, with the services each one lists. All case studies
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
I've worked with DPOM now for nearly 3 years (PPC and later on Social Media) and I've found them to be easy to work with and very understanding of any concerns I've had.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Before you choose a LinkedIn ads agency
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Will you tell me if LinkedIn is the wrong platform for me?
YesYes. If we think another platform would work harder for your budget, we say so plainly before you spend.
Do you charge a percentage of my ad spend?
NoOne fixed monthly management fee, based on your package. Never a cut of your ad spend.
Does my ad budget go through you?
NoNo. You pay your ad budget to the platform direct, so you stay in full control of it.
Do I own my ad accounts and audiences?
YesYour ad accounts, audiences and data stay yours, under your own logins. If you ever leave, you keep everything.
Am I tied into a long contract?
NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.
Are the ad images made with AI, and do you say so?
YesAd images are made with AI from your brand with your logo added, and we say so plainly. Send your own photos and videos whenever you like and we use those.
What if I want more than one platform?
YesEach package runs your ads on one platform. Each extra platform is half your package’s monthly price: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite. Compare social media ads packages.
Is the set up fee shown up front?
Yes£195 on Starter and Lite, free on Standard and Elite, shown in your quote beside the monthly fee.
Do I get an account manager?
YesFrom Lite upwards. Starter is supported by tickets, and every package has James for questions day or night.
Do you track leads and sales, not just clicks?
YesWe install the platform’s pixel and Conversions API on every package, so we optimise towards real enquiries and sales.
Who runs your ads
Your campaigns are built and watched by experienced UK people, with your own account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Your account manager makes the decisions on your ad accounts.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7After you choose
No mystery about what happens next. Here is what we guarantee in writing, then the plan for your first three months.
We start by talking to you about your goals and objectives, and learning as much about your business as possible, with a questionnaire and a detailed discussion with our team. We cover your return goals, what makes your business stand out and how we can maximise your results as your paid social agency.
We then analyse any existing account data and research your competitors to give us a strong foundation. If you are new to paid social, we research the audiences who will respond to you and how they use each platform. Together with your questionnaire, that tells us how to build or fix your campaigns for the best return.
We cannot improve what we cannot measure, so one of the very first steps is to configure conversion tracking correctly. This shows which ads and audiences generate phone calls, emails, forms and, of course, sales. Our in-house technical experts work with you to make sure every conversion is tracked accurately.
Using what we learned in the first stage, we then craft campaigns that encourage people to buy or get in touch, using the campaign types most likely to give the results you expect. We let you know when our initial work is complete and give you the chance to review the new campaigns and give feedback, because working together gives the best results. Once you are happy we go live and start to collect data, and we provide regular reports on progress.
After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor audiences, placements, devices and locations to understand how real customers are interacting with your ads. That early data gives us the evidence to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining audiences, updating ad copy and creative, and adjusting budgets. At this stage we are still in the learning phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight. We are transparent: it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
We provide a detailed monthly report and arrange a meeting to walk you through the results and plan the next steps together. We are very transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three or more months of data and refinement before performance really takes off.
Each month we use the previous month’s data to refine your campaigns further: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Want to see what each package includes?
What we do
In B2B marketing, reaching the right person matters more than reaching the most people.
Our LinkedIn ads management services put your business in front of decision-makers and professionals who have the authority to buy, at the moment they are researching suppliers, evaluating partners or looking for solutions to business challenges.
Over 37 million UK professionals are active on LinkedIn, and targeting by job title, industry, company size and seniority means paid advertising can reach B2B buyers that organic content alone simply cannot. With 15 years of experience and hundreds of five-star reviews, DPOM builds and manages LinkedIn campaigns that are precise, strategic and focused on return on investment.
LinkedIn is best for high-value services, software and considered B2B purchases where the buyer is a professional. Your management fee is a fixed monthly amount based on your package, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts, you cancel with 31 days’ notice, and you always own your ad account, your audiences and your data.
Why DPOM
LinkedIn ads can be expensive if managed poorly. A fixed monthly fee means our job is to make your budget go further and your cost per lead lower, not your spend bigger.
As a Google Partner with 15 years of experience and over 4,000 UK businesses helped, we apply the same disciplined, white-hat approach to paid social that has earned us hundreds of five-star reviews.
You get a UK team who know your business and your numbers, with your own account manager from Lite upwards and support tickets on Starter, never an offshore call centre. Audience exclusions actively cut wasted spend, keeping competitors, existing customers and unqualified job titles out of your targeting. You have full ownership of your ad account, audiences, Insight Tag data and creative, so nothing is ever held hostage if you leave. There are no long-term contracts, with honest reporting that ties spend to qualified leads and pipeline.
Whether you want to generate leads through Lead Gen Forms, drive traffic to your website or build awareness among key accounts, we design a LinkedIn ads strategy around your budget and measure what it returns, with every pound of ad spend accounted for.
B2B lead generation
No other platform lets you put your offer in front of a named job title at a specific type of company. Professional LinkedIn ads management turns that precision into a steady flow of qualified B2B leads rather than an expensive branding exercise.
Reach people by job title, seniority, industry and company size, so your budget only goes on the decision-makers who can actually say yes. No other ad platform holds professional data this accurate. Layer in retargeting of website visitors and your own contact lists to stay in front of buyers through a long decision cycle.
Our LinkedIn ads management services cover campaign strategy, audience builds, ad creative and copy, Lead Gen Forms, Insight Tag conversion tracking and plain-English monthly reporting, all for a fixed monthly fee rather than a percentage of spend. We keep testing new audiences and messages month after month as we learn what your market responds to.
LinkedIn clicks typically cost more than Google or Facebook clicks, so tight targeting and a strong offer matter more here than anywhere else. We keep spend focused on the roles and companies most likely to buy, and we will tell you plainly if your budget would work harder on another channel.
LinkedIn ads suit B2B businesses where one new client is worth serious revenue: consultancies, software, professional services, manufacturing and anyone selling higher-value contracts with longer sales cycles. Selling to consumers too? Our full social media advertising service combines LinkedIn with Facebook and Instagram campaigns under one team. See also our organic LinkedIn management, plus Facebook ads management and Instagram ads management.
A LinkedIn ads agency for UK businesses
A LinkedIn ads management company that tells you what it costs, and that you can actually reach.
If you are comparing LinkedIn ads agencies, ask who owns the ad account, whether the fee is a percentage of your spend, and how much notice you need to give. Our answers are above.
Our LinkedIn ads management starts from £145 a month, run by our UK team, with a named account manager from Lite upwards. LinkedIn advertising works best for small businesses with tight targeting by job title, seniority and industry, so every click is spent on the right roles. Compare social media ads packages.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyLinkedIn ads FAQs
Yes. DPOM manages LinkedIn ads for UK small businesses from £145 a month, a fixed monthly fee based on your tier and never a percentage of your ad spend. Campaigns are targeted by job title, industry, company size and seniority, and there is no long-term contract, just 31 days’ notice.
Our management is a fixed monthly fee based on your tier, starting at £145/month, and never a percentage of your ad spend. Your advertising budget is separate and paid directly to LinkedIn, so you stay in full control of it. Press Get my tailored quote for a price for your business.
It can be, if you sell to other businesses. LinkedIn costs more per click than other platforms, but it reaches decision-makers by job title and seniority that no other platform can match, so for high-value B2B services a single qualified lead often pays for itself many times over. If your buyers are not on LinkedIn, we will recommend a better fit honestly.
Because B2B sales cycles are longer, LinkedIn often takes a little longer than other platforms to show its full value, though many campaigns generate qualified leads within the first few weeks. We are transparent that it usually takes a couple of months of testing and optimisation before cost per lead settles into its stride.
We build campaigns targeted by job title, industry, company size and seniority, then optimise them continuously rather than letting them run unchecked. LinkedIn works best for high-value services, software and considered B2B purchases where the buyer is a professional. DPOM has managed paid social for UK businesses for 15 years.
LinkedIn Ads management is the full service of planning, building, running and optimising paid B2B advertising on LinkedIn so you do not have to learn the platform yourself. It covers strategy, precise audience targeting, ad creative, Lead Gen Forms, Insight Tag tracking, testing and reporting, all handled by our UK team for one fixed monthly fee, with your own account manager from Lite upwards.
Lead Gen Forms let prospects enquire without leaving LinkedIn, and they auto-fill with the person's profile data, which removes friction and lifts conversion rates. We design and optimise these forms to capture qualified leads, then make sure those leads flow into your process quickly so none go cold.
Yes. We install and configure the LinkedIn Insight Tag on your website from day one, so every lead, enquiry and conversion is tracked back to the exact ad and audience that generated it. Accurate tracking is what lets us optimise towards your cost per lead rather than guessing at results.
We test across the formats that suit your goal, including Sponsored Content, Message Ads, Document Ads and Lead Gen Forms, because each performs differently. Rather than assuming, we let performance data show which format delivers the best cost per qualified lead for your business, then weight budget accordingly.
Yes, always. You keep full ownership of your ad account, your matched audiences, your Insight Tag data and the creative we produce. We work inside your own Campaign Manager rather than holding it ourselves, so nothing is ever held hostage and you lose nothing if you decide to leave.
LinkedIn lets us target people by job title, seniority, industry, company size, skills and more, which is unmatched for B2B. We build audiences around the exact decision-makers who have the authority and budget to buy, then layer in account-based targeting and exclusions so your budget only reaches genuine prospects.
Account-based marketing, or ABM, means targeting specific companies rather than broad audiences. If you have a list of dream clients, we upload it and build campaigns that put your business directly in front of the decision-makers at those exact organisations, so your spend focuses on the accounts you most want to win.
Get started
The quickest way is a call. Tell us who you want to reach and what you want from it, and we will tell you honestly what it costs.
Call our UK social media team0115 647 0111
