New Kenji Sushi Rice

  • Post category:Case Study
  • Reading time:1 mins read
New Kenji Sushi Rice

316% increase in brand reach
Social Media Management and Advertising

The Brief

New Kenji Sushi approached DPOM to help increase brand awareness across social media channels. This ambitious brand already had a limited presence online and reached out to our social media team to help increase their footprint online: specifically, impressions, clicks and engagement.

The Results

Using Facebook and Instagram, we developed a strategy to target users interested in specific asian cuisine to show targeted ads and posts to encourage to try Kenji Sushi Rice at home. Using a mixture of graphical posts and custom created video we placed engaging content in front of those most likely to buy the product (either directly or through a supermarket) and the best performing content was promoted as ads to maximise reach.

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316% Increase in Impressions

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24% Decrease in CPC

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301% Increase in Engagement

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349% Increase in Clicks