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Organic Social · Facebook Management

Facebook Management For Small Businesses

We run your business Facebook page for you: the content, the posting, the comments and the growth, so you stay visible and credible while you focus on the business. With over 44 million UK users active on Facebook, a consistent, professional page can be the difference between winning and losing a new customer.

Google Partner★★★★★ 4.8 / 390 reviews 4,000+ UK businesses 15 years' experience Transparency Guarantee

Grow your Facebook page

Tell us about your business and the customers you want more of. We will come back fast with a plan for your page, no jargon and no hard sell.

Speak to our UK social media team today!

0115 727 0038
OR
GET MY FREE AUDIT in 10-15 minutes
What we do

Build Your Brand On The Platform That Drives Discovery

Facebook management takes the pressure off your shoulders so you can focus on running your business. When customers search for recommendations, check reviews or look for a local business to follow, a well-managed Facebook page keeps you visible and credible at the moment they are deciding who to trust.

At DPOM we help small businesses cut through the noise with Facebook management that is practical, measurable and built around results. We do not rely on AI to automate your page. We use human expertise, data-led strategy and platform best practice to make your business easy to find and simple to trust. Instead of chasing vanity metrics, we focus on the content and engagement that actually turns followers into enquiries and sales. Your dedicated specialist takes the time to understand your business, your audience and the customers you want more of, then builds a Facebook strategy around real-world goals, not just likes.

Our Facebook management service covers everything needed to grow your presence on the platform. From content creation and scheduling through to community management and performance reporting, we join everything up so your business stays active, engaging and professional. Backed by 15 years of experience and hundreds of five-star reviews, with no long-term contracts and 31 days notice to cancel, DPOM is your partner for sustainable Facebook growth.

Why DPOM

Why Choose DPOM For Facebook Management

Strategy-led social with the creative and tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.

Fifteen years' experience

Managing social media for UK businesses since 2011, with hundreds of five-star reviews. We have grown brands through every platform and algorithm change.

Strategy, not just posting

Every post and campaign is built around a commercial goal, leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.

A flat monthly fee

Based on your package, never a percentage of anything. No hidden costs, so you always know exactly what you pay.

You own your accounts and data

Your pages, ad accounts, audiences and content stay yours. If you ever leave, you keep everything. No hostage tactics.

Senior UK account managers

Your account is handled by experienced people based in the UK, never handed to a junior or sent offshore.

Scroll-stopping creative

We produce the images, video and copy that earn attention and clicks, included as standard where most agencies charge extra.

What's included

Everything Your Facebook Page Needs To Grow

One joined-up service that keeps your page active and your audience engaged, all handled for you and all approved by you before it goes live.

Content creation & design

Professionally written posts and scroll-stopping graphics crafted for your business, with a consistent brand voice and a mix of promotional, educational and engaging content. Never templated, never churned out by AI.

Scheduling & publishing

Posts published at optimal times when your audience is most active, on a consistent schedule so your page never goes quiet, with content planned in advance around seasonal events and trends.

Community management

Comments and messages monitored and answered promptly, negative feedback handled professionally before it escalates, and reviews encouraged and managed to build your reputation.

Reporting & performance

Monthly reports showing exactly how your page is performing, which content works, and how your follower growth, reach and engagement are tracking, with practical recommendations based on real data.

Audience growth

We grow a genuine, engaged following of people likely to buy from you, building the kind of local audience that remembers your brand when they are ready to act.

Page setup & optimisation

We review and optimise your page so it makes the right first impression: bio, profile and cover images, contact details and call-to-action buttons all set up to convert visitors into followers and customers.

How we work

Your First 90 Days, Mapped Out

No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.

Day 1

Kickoff and audit

We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.

Week 1

Build and launch

Campaigns built, conversion tracking set up, ads written and live.

Weeks 2-4

Optimise

We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.

Ongoing

Grow and report

Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.

Rocket
Step 1 Onboarding

Step 1

Onboarding

We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.

Step 2 Research

Step 2

Research

We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.

Step 3 Conversion Tracking

Step 3

Conversion Tracking

We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.

Step 4 Account Build and Initial Optimisation

Step 4

Account Build & Initial Optimisation

Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.

Step 5 Build and Initial Optimisation Complete

Step 5

Build/Initial Optimisation Complete

We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.

Step 6 Launch

Step 6

Launch

Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.

Step 7 Data Gathering and Analysis

Step 7

Data Gathering & Analysis

After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.

Step 8 Initial Optimisation

Step 8

Initial Optimisation

Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.

Research and strategy for social media

Step 9

Monthly Report & Strategy Session

We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.

Step 10 Ongoing Optimisation

Step 10

Ongoing Optimisation & Growth

Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.

Proof

Real Results For Real UK Businesses

We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.

4,000+
UK businesses grown
390+
5 star reviews
15 yrs
experience
Google
Partner certified
Case studies

Real results for real UK businesses

We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.

Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Reviews

What our clients say

We would rather let our clients do the talking. Here is what real UK businesses say about working with us.

Sectors

Industries We Help With Google Ads

Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.

Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.

From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.

Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.

Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.

Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.

Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.

FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.

Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.

Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.

Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.

Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.

Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.

Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.

We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.

Transparency

Our Transparency Guarantee

The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.

01

You own your account

Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.

02

No markup on ad spend

Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.

03

No long contracts

Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.

04

Plain-English reporting

Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.

05

Full account access

Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.

06

Honest advice

If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.

No contracts. No markup. No black boxes. You own everything. We earn your business every single month.

The team

The People Behind DPOM

☆ Our Senior Team

The People Behind DPOM

DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.

Brett Dixon

Brett

Founder & Director
Hover for bio
Time at DPOM: 15 Years
Brett Dixon
Founder & Director

25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.

Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.

Jayme Dixon

Jayme

Director
Hover for bio
Time at DPOM: 15 Years
Jayme Dixon
Director

From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.

Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.

Nige

Nige

Director
Hover for bio
Time at DPOM: 15 Years
Nige Dixon
Director

Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.

Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.

Camilla

Camilla

Senior Marketing Manager
Hover for bio
Time at DPOM: 3 Years
Camilla
Senior Marketing Manager

10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.

Lee

Lee

Senior Marketing Manager
Hover for bio
Time at DPOM: 5 Years
Lee
Senior Marketing Manager

15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.

Valerie

Valerie

Operations Manager
Hover for bio
Time at DPOM: 4 Years
Valerie
Operations Manager

Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.

The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.

Patrick

Patrick

Senior Support Manager
Hover for bio
Time at DPOM: 7 Years
Patrick
Senior Support Manager

A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.

Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.

James AI Receptionist

James

AI Receptionist
Hover for bio
Available: 24 / 7
James
AI Receptionist

Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.

He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.

Speak to our UK social media team today!

0115 727 0038
OR
GET MY FREE AUDIT in 10-15 minutes
Free audit

Request a Free Google Ads Audit

Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.

What your free audit covers

  • Campaign structure reviewHow your account and campaigns are organised, and where structure is costing you.
  • Keyword performanceWhich keywords earn their keep and which quietly waste budget.
  • Bid and bid strategy analysisWhether your bidding is set up to win the right clicks at the right cost.
  • Performance analysisWhat your numbers really say about leads, sales and cost per result.
  • Advert reviewWhether your ads are written to attract qualified clicks, not just any clicks.
  • Technical reviewTracking, tags and the plumbing that decisions depend on.
  • Growth opportunitiesThe quick wins and the bigger moves to grow from here.

We can also take over and fix an existing underperforming account. Most issues we spot in minutes.

Facebook Management FAQs

Facebook Management FAQs

What is Facebook management?

Facebook management is the ongoing work of running your business page for you: planning and creating posts, publishing them consistently, replying to comments and messages, managing reviews, and reporting on results. We handle the day-to-day so your page stays active and credible without taking up your time.

What does your Facebook management service include?

It includes content creation and design, scheduling and publishing, community management, page setup and optimisation, audience growth and monthly reporting. A dedicated UK specialist builds the strategy around your business goals and the customers you want to attract, and every post is approved by you before it goes live.

Is this organic Facebook management or paid ads?

This is organic Facebook management: we grow your page, content and community without paying for each click. It is more cost-effective than advertising and compounds over time. If you also want to reach a larger audience quickly with paid Facebook ads, we offer that as a separate service and the two work well together.

Do you create the content for my Facebook page?

Yes. Every post is written and designed specifically for your business, with graphics that stop the scroll and a consistent brand voice. Nothing is copied from a template or generated by AI. We balance promotional content with useful tips and engaging posts so your audience never feels sold to.

Will I get to approve posts before they are published?

Yes. You stay in control. Every post can be sent to you for approval before it goes live, so nothing is published that you are not completely happy with. We also plan your content calendar in advance so you always know what is coming.

How do you handle negative comments or reviews?

Calmly and professionally. Negative feedback happens to every business, and what matters is the response. We monitor your page, handle criticism before it escalates and turn potential problems into a chance to show great customer service, while encouraging happy customers to leave positive reviews.

How often will you post on my page?

We agree a consistent posting schedule based on your package and your audience, then keep to it so your page never goes quiet. Posts go out at the times your followers are most active, and the calendar is planned ahead around seasonal events, holidays and industry trends.

How much does Facebook management cost?

Our Facebook management is a fixed monthly fee based on the package you choose, with flexible options to suit different needs. There is no long-term contract and you can cancel any time with 31 days notice. Get in touch or use our quote tool and we will tailor a price to you.

How long until I see results on Facebook?

A consistent, professional page builds trust and visibility quickly, but genuine follower growth and engagement compound over months. We are transparent that organic Facebook is a long-term channel, and your monthly report shows reach, growth and engagement improving over time, focused on enquiries rather than vanity numbers.

Can you manage an existing Facebook page or set up a new one?

Both. If you already have a page we review and optimise it, then build on what is there. If you are starting from scratch we set it up properly, with optimised images, contact details and call-to-action buttons, so it makes the right first impression from day one.

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