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ChatGPT Ads pricing · Google Partner · 15 years

ChatGPT Ads pricing: fixed monthly packages.

Five fixed monthly packages for ChatGPT Ads, run by our UK team. A flat fee for our management, never a percentage of your ad spend, which you pay to OpenAI direct on your own card.

Talk to a real person0115 647 0111 Compare every packageGet my tailored quote

4.8 from 395+ reviewsFixed fee, never a % of spend

ChatGPT Ads management packages

Pick your mission. Compare everything.

The same five packages and prices as our Google Ads management, built for ads in ChatGPT. Flat monthly fees, never a percentage of your ad spend. A one-off set up of £295 on every package. No long-term contracts, cancel with 31 days notice.

Swipe to compare all five packages

ChatGPT Ads management packages compared
5 packagesCompare every feature All prices +VAT. One flat monthly fee, no percentage of spend.	StarterManaged by our UK team£145per month +VATMax ad budget£500/moFree tools worth£20/mo	LiteYour own account manager£295per month +VATMax ad budget£2,500/moFree tools worth£65/mo	Most popular StandardAccount manager + priority phone£445per month +VATMax ad budget£7,500/moFree tools worth£149/mo	EliteTwo managers + senior strategist£695per month +VATMax ad budget£15,000/moFree tools worth£238/mo	By appointment PremiumDirect access to Brett Dixon, MDFrom£1,500per month +VATMax ad budgetNo capFree tools worth£238+/moDiscover PremiumMeet Brett
Budget and account management
Monthly ad budgetThe most ad spend each package manages. You pay it to OpenAI direct, on your own card	£500	£2,500	£7,500	£15,000Custom quote above	No capBespoke retainer
Expert campaign management					Founder-led
Dedicated account manager	Support tickets			Two managers	Brett DixonManaging Director
Direct access to the Managing DirectorBrett runs your account and is available on demand					Brett Dixon, MD
Senior strategist and director oversightStrategy and forecasting at senior level					Brett owns the strategy
Your toolkit Built in-houseOur own tools, designed to turn the people your ads reach into enquiries.	Free tools worth£20/mo	Free tools worth£65/mo	Free tools worth£149/mo	Free tools worth£238/mo	Free tools worth£238+/mo
NebulaSee itSee where visitors click, scroll and drop offHeatmaps and recordings, 5,000 visits a month£45/mo on its own	Add-on£45/mo				Sized to you
Relay ConvertSee itSee which calls came from your ads and your website, and listen backAdvanced website call tracking£45/mo per website on its own	Add-on£45/mo	Add-on£45/mo	130 min, 8 numbers	250 min, 8 numbers	Sized to you
OrbitSee itAnswers your visitors day and night and takes their detailsAI chat for your website£39 or £79/mo on its own	Add-onfrom £39/mo	Add-onfrom £39/mo	300 conversations/mo	1,000 conversations/mo	Sized to you
AI Call AnsweringSee itAnswers your calls day or night, takes a message or puts them throughRelay: your business number with an AI receptionistAI from £69/mo, number £20/mo on its own	Free business number130 min/mo, AI is an add-on	Free business number130 min/mo, AI is an add-on	130 min/mo	300 min/mo	Sized to you
StarfeedWe connect your product feed so ChatGPT can show your productsShopping feed optimisation with Starfeed: your products with a photo and price, where OpenAI offers product ads for your accountIncluded on Standard and above
Form BuilderSee itBuild your own enquiry forms and see every enquiry in one placeDrag and drop, no code. Spam filtered and emailed to youComes with every package
JamesSee itAsk anything about your account, any time, day or night24/7 AI account assistant, read-onlyComes with every package
Mission ControlSee itYour account, tools, invoices and support in one placeWeb and iPhone app, Android coming soonComes with every package
Support
Email support
Telephone support		Pre-booked
Priority phone support
Book a call through your manager's diary					On demand
Video meetings with your account manager					With Brett
Campaigns
Eligibility check before you signYour business and website checked against OpenAI's advertising rules first
Ads Manager set up in your business's nameOpenAI's verification, billing on your card, and access for our team
Conversation targetingContext hints written from the questions your customers ask. ChatGPT matches on meaning, not keywords
Ad cards written for youHeadline, description, image and link, in several versions for each offer
Conversion tracking set upOpenAI's pixel and Conversions API, so enquiries and sales are measured
Bidding managedPay per click or per thousand views, then conversion bidding once tracking has data
Structured ad testingAd versions tested against each other, keeping the ones that bring enquiries
Product feed campaignsFor online shops: ads built from your product feed, where OpenAI offers product ads for your account
Custom audiencesLeave out existing customers, or target a list of 25,000 or more matched people
Conversion-rate work and landing-page testing
Reporting
Monthly reportSpend, clicks, enquiries and cost per enquiry					Board-ready
90-day reviewA straight recommendation: grow it, change it or stop
Quarterly strategy sessions by video
Every package
One-off set up of £295The same on every package
No long-term contract
Cancel with 31 days notice
Move up or down a package any time
Flat monthly fee, no percentage of spend
You keep your ad accountIn your business's name, whatever happens
Ready for lift-off?A tailored quote from our UK team	Starter £145	Lite £295	Standard £445	Elite £695	Premium from £1,500Discover PremiumMeet Brett

Buying similar tools yourself

The nearest tools we could find, at their published prices. Starter and Lite include a business number, and Standard and Elite add call tracking, AI chat and AI call answering at no extra cost.

Relay ConvertCall tracking

Similar tool elsewhereWhatConverts, Call Tracking$30/mo8 numbers at 50 calls a month, on their own calculator. Priced in US dollars.

OrbitAI chat for your website

Similar tool elsewhereTidio, Lyro AI Agent€175/mo300 AI conversations a month, billed annually. €210 on monthly billing, and 1,000 conversations is €700 a month.

AI Call AnsweringBusiness phone number

Similar tool elsewhereTamar Telecom, 0333 Startup£5/mo + VATA number with call forwarding. No text back to callers you miss.

Prices as published on each supplier's website on 10 October 2026; most do not say whether VAT is included. Sources: WhatConverts, Tidio, Tamar Telecom

All prices +VAT. Any advertiser can select any package provided they don't exceed the maximum stated monthly ad spend. Your ad spend is paid by you to OpenAI direct, on your own card, never through us. OpenAI's minimum is a £15 daily budget per campaign (about £456 a month), so a Starter budget runs one campaign. ChatGPT Ads is in beta: ads show to adults on ChatGPT's Free and Go plans, some industries cannot advertise, and OpenAI reviews every advertiser and every ad before it runs, so we check your eligibility before you sign. No platform promises where or how often an ad appears, and nor do we. Shopping feed optimisation with Starfeed is included on Standard, Elite and Premium: product ads depend on OpenAI offering them for your account. A one-off set up of £295 applies on every package. All packages are monthly recurring subscriptions with 31 days notice to cancel unless otherwise stated.

Included tools are switched on by you in Mission Control. Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Add-on: available to add from Mission Control. iPhone app today, Android coming soon. Free tools are included in the package price at no extra cost. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording (and the AI receptionist) pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set. Tool values use DPOM's own monthly price for each tool bought on its own: Nebula £45, Relay Convert £45, Orbit Starter £39, Orbit Business £79, Relay business number £20, AI Call Answering from £69 (300 minutes), all +VAT. Starfeed is included on Standard, Elite and Premium and is not counted in the tools worth figure. Standard's AI Call Answering (130 minutes) is counted at the £20 number price, as no 130-minute AI plan is sold on its own. Premium includes everything in Elite, with each tool's allowance sized to your account with Brett. James, Mission Control and the Form Builder come with every package and are not counted. See it opens our Mission Control demo, which runs on an invented shop.

Not sure ChatGPT Ads suit your business? Ask us first

Straight answer

How much do ChatGPT Ads cost in the UK?

There are two costs: your ad spend, which you pay to OpenAI, and our management fee, which is fixed and on this page.

Our fee

A flat monthly fee from £145 on Starter, then £295, £445 and £695, with Premium from £1,500 with Brett. All prices are +VAT, and never a percentage of your ad spend.

Your ad spend

You pay OpenAI direct, on your own card, and you set the budget. OpenAI asks for a minimum of about £15 a day per campaign, and we confirm the current minimum before you sign. Each package manages up to a monthly ad budget: £500 on Starter, £2,500 on Lite, £7,500 on Standard and £15,000 on Elite.

Set up

A one-off set up of £295 on every package, covering your Ads Manager account in your business’s name, conversion tracking and your first ads.

Shopping feeds

Standard, Elite and Premium include shopping feed optimisation with Starfeed. We connect your product feed so ChatGPT can show your products with a photo and price, where OpenAI offers product ads for your account. Starter and Lite do not include it.

More detail

Looking for ChatGPT Ads UK pricing? This page is it: five fixed monthly packages, shown in full above. ChatGPT Ads are new and OpenAI still calls its Ads Manager a beta, so we make no promises about results or about where and how often an ad appears. Read how they work on our ChatGPT Ads management page, and see the same packages for Google Ads.

Who it suits

Is your business a good fit?

We would rather tell you now than take your money for something that cannot work. This is where ChatGPT Ads make sense today, and where they do not.

A strong fit

You sell something people research and compare before buying: home improvements, garden rooms, kitchens, solar, travel, courses, cars, furniture, considered online purchases. Your customers are members of the public, who are the people most likely to see ads in ChatGPT. You serve the whole UK or a wide area, because narrower location targeting is limited to what OpenAI offers in each country. Google Ads already works for you and you want to be early on the next channel. You have a clear offer that fits in one line: a free survey, a fixed price, a quick fitting date.

Not a fit yet

Health, medical, legal and most financial services, because OpenAI does not currently accept most of these advertisers outside the US. Gambling, alcohol, tobacco, dating and political advertising, which ChatGPT does not allow. Emergency services where people simply search and call, such as a burst pipe at midnight: Google Ads still owns that moment. Selling mainly to businesses, because decision makers often pay for ChatGPT and paying users never see ads. Very small budgets, because ChatGPT needs enough spend to learn, so we would usually point you to Google Ads first.

More detail

Not sure which side you are on? Ask us and we will check your eligibility before you pay us anything.

How we run them

How DPOM runs your ChatGPT Ads. The same senior UK team, on a new platform.

The same senior UK team behind 15 years of Google Ads for more than 4,000 UK businesses, applying everything that taught us to a new platform.

From eligibility check to a straight 90-day review

FirstCheck and set upEligibility checked, then Ads Manager opened in your name.
More detail
We check your industry against OpenAI's advertising rules and tell you honestly whether ChatGPT Ads can work for you, before you pay us anything.
You then open ChatGPT Ads Manager in your business's name, which takes a few minutes and we walk you through it. OpenAI checks the business against your website, your own card pays OpenAI directly, and you invite us in to run it, so you own the account and see every penny of spend.
BuildTargeting and trackingConversation targeting from real demand, and website enquiries counted.
More detail
If you already run Google Ads, we start from the searches that bring you enquiries today. Otherwise we research the questions your customers ask, then turn them into the conversation targeting ChatGPT uses.
We install OpenAI's pixel and Conversions API and check your site lets OpenAI's ad checker in, so every form fill and enquiry is counted and the bidding learns from real customers.
LaunchAds written for the momentSeveral versions of your ad card, tested against each other.
More detail
Several versions of your ad card, each answering a different situation. We test them against each other and keep the ones that bring enquiries.
OngoingOptimise and reportA clear report and a straight conversation at 90 days.
More detail
Regular optimisation by our UK team, with your own account manager from Lite upwards, a clear report on spend, clicks and enquiries, and a straight conversation at 90 days about whether to grow it, change it or stop.

Fifteen years of paid search for UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

95%Reduction in CPA
NoIncrease in Cost
2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

These are Google Ads results, shown as published on each case study page, with the services each one lists. ChatGPT Ads are new and have no case study of their own yet. All case studies

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

A real person runs your account. James helps in between.

From Lite upwards you get both: a named UK account manager who knows your business and makes the decisions, and James, our AI account manager, for the questions that cannot wait. On Starter our UK team runs your account, by email and support ticket, and James is there too.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team

CamillaSenior Marketing Manager
LeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7

Before you choose someone to run ChatGPT Ads

Why choose DPOM for ChatGPT Ads? Ask anyone these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

Will you tell me honestly if ChatGPT Ads suit my business?
YesYes. We check your eligibility against OpenAI's advertising rules before you pay us anything, and if Google Ads is the better place to start we say so.
Do I own the ad account?
YesYes. The account is in your business's name, we walk you through opening it, and your own card pays OpenAI. If you ever leave us, the account, the ads and the data stay with you.
Will enquiries be tracked?
YesWe install OpenAI's tracking pixel and Conversions API, so enquiries from your website are counted and the bidding learns from them.
Do you take a percentage of my ad spend?
NoNo. A flat monthly fee, and your ad spend goes to OpenAI direct.
Do you promise results?
NoNo. The platform is new and no one has published benchmarks. We promise how we run it, and an honest recommendation at 90 days.
Is a real person in charge?
YesYour account manager on our UK team makes the decisions on your campaigns. James, our AI account manager, answers questions and, on accounts where we switch him on, makes routine changes from your account's own data, which your account manager can override or undo.
Can I run it alongside Google Ads?
YesYes, and we recommend it. Start ChatGPT Ads with a separate test budget alongside your Google Ads, then decide with real numbers.
Am I tied into a long contract?
NoNo. Monthly rolling, with 31 days’ notice. Because the platform is new, we recommend giving it around 90 days so there is enough data to judge it fairly.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Get found

The marketing that brings the right people to you.

Turn visitors into enquiries

Our own tools for what happens after the click.

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Pricing questions

ChatGPT Ads pricing FAQs.

Prices and packages

How much does ChatGPT Ads management cost?

DPOM manages ChatGPT Ads for a fixed monthly fee starting from £145, with further packages at £295, £445 and £695, and Premium from £1,500 with Brett. All prices are +VAT. Your ad spend is paid by you to OpenAI direct, on your own card, and is not part of our fee.

Do you charge a percentage of my ad spend?

No, never. Our management is a flat monthly fee based on your package, so it does not climb as your spend grows. Your ad spend goes to OpenAI in full.

Is there a set up fee?

Yes, a one-off set up of £295 on every package. It covers opening your Ads Manager account in your business’s name, conversion tracking and your first ads.

What is the minimum ad budget?

OpenAI sets a minimum daily budget per campaign, about £15 a day at the moment, and we confirm the current minimum with you before you sign. A Starter budget (up to £500 a month) runs one campaign.

Which package should I choose?

Choose by the monthly ad budget you want managed: up to £500 on Starter, £2,500 on Lite, £7,500 on Standard and £15,000 on Elite. Above that, or if you want Brett to run your account, Premium is a bespoke retainer. Any advertiser can choose any package, provided they do not exceed its maximum monthly ad spend.

Are these the same packages as Google Ads?

Yes, the same five packages, prices and ad-budget bands as our Google Ads management, with the tools that make sense for ChatGPT Ads. The Google Ads pricing page shows them side by side.

Do you offer shopping feed optimisation?

Yes. Standard, Elite and Premium include shopping feed optimisation with Starfeed. We connect your product feed so ChatGPT can show your products with a photo and price, where OpenAI offers product ads for your account. OpenAI turns product feeds on account by account, so we check whether it is available for you before you sign. Starter and Lite do not include it.

Is there a contract?

No. Packages are monthly and rolling, with 31 days’ notice. Because the platform is new, we recommend giving it around 90 days so there is enough data to judge it fairly.

Eligibility and results

Who sees ads in ChatGPT?

Adults using ChatGPT's Free and Go plans. People on the paid Plus, Pro, Business and Enterprise plans do not see ads, and ads are never shown to under-18s or alongside sensitive conversations such as health, mental health or politics.

Can my business advertise on ChatGPT?

Most consumer businesses can. At the moment OpenAI does not accept most health, medical, legal or financial services advertisers in the UK, and does not allow gambling, alcohol, tobacco, dating, political, or individual job or property listing ads. We check your eligibility before you pay us anything.

Who owns the ChatGPT Ads account?

You do. The account is in your business's name and your own card pays OpenAI for the ads. If you ever leave us, the account, the ads and the data stay with you.

Can I target my local area?

Partly. OpenAI lets campaigns target a country and, where it offers them, regions within it, and what is offered varies by country, so we check what can be used for your area before you sign. The conversation itself also carries location. If you only cover a small local area, Google Ads is usually the better place to start.

How do you measure results?

We install OpenAI's tracking pixel and its Conversions API on your website, so enquiries from your website are counted. You get a clear report on spend, clicks and enquiries, and the bidding learns from real enquiries rather than clicks alone.

Should I move budget away from Google Ads?

Usually not. Google Ads reaches people ready to buy right now, and ChatGPT Ads reach them earlier, while they are researching. We recommend starting ChatGPT Ads with a separate test budget alongside your Google Ads, then deciding with real numbers.

Get started

Ready to try ChatGPT Ads?

The quickest way is a call. Tell us what you sell and who you want to reach, and we will tell you honestly whether ChatGPT Ads suit you and what it costs.

Call our UK ChatGPT Ads team0115 647 0111

Get my tailored quote
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