Search Engine Optimisation (SEO)

SEO has evolved dramatically over the last few years: Gone are quick wins, link schemes and spam pages. To succeed with SEO, a content driven strategy with user experience in mind is essential.

 

 

 

Speak to an expert: 0115 727 0038 / 0203 993 0763

 

Find New Customers With SEO

SEO is all about providing the best experience for your visitors and search engines in order to appear higher in organic search results. Unlike other channels such as pay per click, with SEO, each visitor is free and the more visible you are, the more sales you'll make.

Search Engine Optimisation should always be considered as an essential part of your online digital strategy. If you have a well-optimised website with other multi-channel marketing activities, you will drive much more organic traffic to your website resulting in more sales of your products/services.

The SEO landscape is constantly changing: What worked in the past may not do so now so it's crucial you use an agency that's on top of the latest best practices and strategies to increase your organic visibility.

Shortcuts don't exist: SEO is a long term marketing strategy but done right, can offer some of the best ROI out there.

 

Our Approach

At DPOM, our SEO experts have decades of combined experience. We've helped SMEs increase their visibility, traffic and online sales for over 10 years and during this time, we've amassed unrivalled experience working with small local companies to large national brands.

Our SEO service is designed to help your website to rank for search terms that customers actually use to buy. We don't just focus on a handful of terms, instead, we create compelling content to earn natural links and rank you for 100's and even 1000's of highly relevant search terms.

Everything we do is data-driven: A large part of SEO is understanding how your customers first find you and then buy from you and we invest significant time into creating strategies to power long term growth.

For more information about how we can help increase your organic visibility, speak to our SEO experts.


4000+

Over 4000 Top 10 Rankings

221%

221% Average Increase in Traffic

150+

Over 150 SEO Clients

10+

Over 10 Years Experience

Our Holistic SEO Approach

We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.

Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry - this builds trust and ultimately leads to more visibility and sales.

Multi-Channel

Our team are all multi-channel specialists who will ensure that your SEO campaign integrates cleanly and efficiently into your digital marketing world thereby further enhancing your brand and increasing ROI. Our SEO campaigns don’t just focus on keywords, instead, we work with you as a team to influence customers during every step of their journey to buy - across every channel they engage with.


Local SEO

Brick and Mortar businesses can heavily benefit from a targeted local SEO campaign. Being visible when a potential buyer has a need for your service in their area is essential for growth and whether you're a hair salon or builder, our SEO experts know how to maximise your local visibility.

E-Commerce SEO

eCommerce websites present a unique challenge: Often, thousands upon thousands of products require optimisation and regular attention to maximise visibility. Our experts specialise in SEO for retailers and our service is designed to ensure every product you sell can be discovered online.

International SEO

Expanding into new territories is a great way to scale your business but International SEO has many pitfalls. Whether it's multi-language, multi-region or both, we know how to ensure you rank organically for your target market - wherever that may be.

Technical SEO

While successful SEO strategies are underpinned by content, technical SEO is key to ensuring search engines are able to rank your website for terms that send buyers. Our technical experts will ensure your site is discoverable and indexable by search engines to maximise visibility.


 

Speak to an expert: 0115 727 0038

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Request a free SEO audit.

We offer all potential new customers a free audit to give you an objective assessment of your current organic performance. We will tell you, with examples, what is both good and bad about your SEO and how our service can help improve performance. If we don't think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited to) the following:

Website structure review: Navigation, content, technical elements.

Keyword Performance: Keyword rankings and opportunities.

Performance analysis: Organic traffic performance.

Multi-channel review: Assistance channels and how organic traffic is influenced.

Technical review: Conversion tracking including revenue tracking, form tracking and call tracking

Growth opportunities: Quick wins, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.


 

SEO Frequently Asked Questions

1Why do I need SEO?
SEO (Search Engine Optimisation) makes it possible for people to find you in organic search results without having to pay for ads. SEO still requires investment and time but as a long-term marketing strategy, it has some of the best ROI available.

As optimisation progresses, you get more organic traffic and more traffic = more customers and revenue.
2Can you help us rank number 1 for {insert keyword}?
SEO isn’t just about ranking for 1 or a handful of super competitive keywords. It’s about understanding the market in which you operate and ranking for 100’s or even 1000’s of search terms that your potential customers use when buying your products.

 Spoiler: Only a minority of customers use that big obvious term that you’re thinking about. In fact, 70% of searches online come from what is known as ‘long-tail keywords’ which means more specific sets of terms usually more than 3 words long. For example the term “jeans” might have lots of volume, but it’s incredibly competitive. However, when you consider that search terms such as “blue jeans 32-inch waist ” and 1000’s of other variations in aggregate equal more search volume AND are more specific, they indicate a customer is more ready to buy and as such, lead to more sales. 

Going Niche is the key to any successful SEO campaign.
3Do you buy links?
Link schemes are against Google Webmaster Guidelines and can result in penalties including permanent exclusion from Google. We do however create compelling content which attracts natural links that helps increase your visibility. It is important to remember that links are just one of over 500 factors when it comes to ranking well.

If you want to obtain links, you need to create content that people WANT to link too.
4Why is content important?
Not only does quality content attract natural links, it helps search engines like Google and Bing understand more about your website and what search terms to rank you for. All of our SEO packages include content creation (like a blog for example) as standard - it is critical to achieving increased visibility.
5How long does SEO take?
SEO is a long term marketing activity. It usually takes several months to see notable performance increases and performance usually increases as the months and years go on. SEO is a perpetual marketing activity: if you stop, you fall behind.
6Does SEO work?
Yes. In fact, over the long term, it has some of the best ROI out there. However, patience is key and you must expect it to take several months to really start delivering results. Beware of SEO agencies offering quick results: They may be engaging in practices that do not conform to Google Webmaster Guidelines which could result in your site getting a ranking penalty or even permanent exclusion from search results.
Get In Touch

Speak to our experts to learn more…

 

Call: 0115 727 0038