Search Engine Optimisation

Search Engine Optimisation (SEO) has evolved dramatically over the last few years: Gone are quick wins, link schemes and spam pages. To succeed with SEO, a content driven strategy with user experience in mind is essential.

For more information about how our service can help you get more leads and sales, get in touch with our team today!

How Can We Help?

Speak to our SEO experts!

0115 727 0038

SEO Services Tailored for Small Businesses

Welcome to DPOM, where we specialise in offering bespoke SEO services designed to elevate small businesses in the digital landscape. Our unique approach to SEO is crafted to ensure your website not only climbs the rankings but also resonates with your target audience, driving meaningful engagement and conversions.

How SEO Works

Search Engine Optimisation (SEO) is the art and science of enhancing your online presence to increase visibility on search engines like Google. By optimising your website’s structure, content, and user experience, we help your business become more discoverable to those who are actively searching for your products or services. The process involves a strategic blend of keyword research, on-page optimisation, technical SEO, and content creation, all aimed at aligning with search engines’ complex algorithms.

What to Expect

Embarking on an SEO journey with DPOM means setting your business up for sustainable growth. Initially, you’ll see a thorough analysis of your current online presence, identifying opportunities for improvement. Following this, we’ll develop a customised strategy that targets your specific goals and audience. Expect gradual yet consistent improvements in your search rankings, website traffic, and user engagement. SEO is a long-term investment, and while results won’t be overnight, the quality and relevance of traffic to your site will significantly improve over time.

Our Content-Led Approach

At DPOM, we believe in the power of content. Our content-led SEO strategy focuses on creating high-quality, relevant, and engaging content tailored to your audience’s needs and search intent. This approach not only aids in ranking for targeted keywords but also establishes your brand as an authority in your industry. Regular content updates are crucial; they signal to search engines that your website is active, relevant, and valuable to users, encouraging higher rankings and more organic traffic.

Why Regular Content Is Important

Regular, fresh content plays a pivotal role in keeping your audience engaged and informed. It also significantly impacts your SEO efforts, as search engines favour websites that consistently provide new and valuable information. By regularly updating your site with insightful blog posts, articles, and resources, we help maintain and improve your search engine rankings, keeping you ahead of the competition.

Our Ethical SEO Practices

In the rapidly evolving SEO landscape, it’s tempting to resort to quick wins. However, at DPOM, we steer clear of questionable tactics like aggressive link building that could result in penalties and harm your website’s reputation. Our strategies are built on transparency, integrity, and adherence to search engine guidelines, ensuring that your SEO success is both sustainable and penalty-free.

Choose DPOM for SEO Services That Grow With You

Choosing DPOM means opting for a partner dedicated to understanding your business and delivering SEO solutions that align with your growth aspirations. Our content-led, ethical approach to SEO paves the way for not just better rankings, but a stronger, more visible brand online. Ready to elevate your online presence? Contact us today to begin your journey to SEO success.

Find New Customers

Search Engine Optimisation is all about providing the best experience for your visitors and search engines in order to appear higher in organic search results. Unlike other channels such as pay per click, with SEO, each visitor is free and the more visible you are, the more sales you’ll make.

Search Engine Optimisation should always be considered as an essential part of your online digital strategy. If you have a well-optimised website with other multi-channel marketing activities, you will drive much more organic traffic to your website resulting in more sales of your products/services.

The SEO landscape is constantly changing: What worked in the past may not do so now so it’s crucial you use an agency that’s on top of the latest best practices and strategies to increase your organic visibility.

Shortcuts don’t exist: SEO is a long term marketing strategy but done right, can offer some of the best ROI out there.

Our Approach

At DPOM, our SEO experts have decades of combined experience. We’ve helped SMEs increase their visibility, traffic and online sales for over 10 years and during this time, we’ve amassed unrivalled experience working with small local companies to large national brands.

Our SEO service is designed to help your website to rank for search terms that customers actually use to buy. We don’t just focus on a handful of terms, instead, we create compelling content to earn natural links and rank you for 100’s and even 1000’s of highly relevant search terms.

Everything we do is data-driven: A large part of SEO is understanding how your customers first find you and then buy from you and we invest significant time into creating strategies to power long term growth.

For more information about how we can help increase your organic visibility, speak to our SEO experts.

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Over 4000
Top 10 Rankings

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221% Average
Increase in Traffic

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Over 150
SEO Clients

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Over 10 Years
Experience

Our Clients

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CPA & Cost reduced by 17% Google Ads The Brief Motorwise arrived at DPOM...

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Why Choose DPOM to Manage Your Search Engine Optimisation?

Over nearly a decade we’ve worked with over 150 companies to deliver exceptional results from their SEO. Whether your objectives are to reduce costs, improve organic traffic or increase sales, tapping into the knowledge of our expert SEO team is cheaper than you may think!

Our Holistic SEO Approach

We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.

Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry – this builds trust and ultimately leads to more visibility and sales.

Multi-Channel

We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.

Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry – this builds trust and ultimately leads to more visibility and sales.

Local SEO

Brick and Mortar businesses can heavily benefit from a targeted local SEO campaign. Being visible when a potential buyer has a need for your service in their area is essential for growth and whether you’re a hair salon or builder, our SEO experts know how to maximise your local visibility.

International SEO

Expanding into new territories is a great way to scale your business but International SEO has many pitfalls. Whether it’s multi-language, multi-region or both, we know how to ensure you rank organically for your target market – wherever that may be.

E-Commerce SEO

eCommerce websites present a unique challenge: Often, thousands upon thousands of products require optimisation and regular attention to maximise visibility. Our experts specialise in SEO for retailers and our service is designed to ensure every product you sell can be discovered online.

Technical SEO

While successful SEO strategies are underpinned by content, technical SEO is key to ensuring search engines are able to rank your website for terms that send buyers. Our technical experts will ensure your site is discoverable and indexable by search engines to maximise visibility.

We also help our customers with  more channels including:

Learn more out our SEO services:

0115 727 0038

Request a free SEO audit

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your SEO and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Website structure review

    Navigation, content, technical elements.

  • Keyword Performance

    Keyword rankings and opportunities.

  • Performance analysis

    Organic traffic performance.

  • Multi-channel review

    Assistance channels and how organic traffic is influenced.

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

    SEO Frequently Asked Questions

    New to SEO? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

    SEO (Search Engine Optimisation) makes it possible for people to find you in organic search results without having to pay for ads. SEO still requires investment and time but as a long-term marketing strategy, it has some of the best ROI available.

As optimisation progresses, you get more organic traffic and more traffic = more customers and revenue.

    SEO isn’t just about ranking for 1 or a handful of super competitive keywords. It’s about understanding the market in which you operate and ranking for 100’s or even 1000’s of search terms that your potential customers use when buying your products.

 Spoiler: Only a minority of customers use that big obvious term that you’re thinking about. In fact, 70% of searches online come from what is known as ‘long-tail keywords’ which means more specific sets of terms usually more than 3 words long. For example the term “jeans” might have lots of volume, but it’s incredibly competitive. However, when you consider that search terms such as “blue jeans 32-inch waist ” and 1000’s of other variations in aggregate equal more search volume AND are more specific, they indicate a customer is more ready to buy and as such, lead to more sales. 

Going Niche is the key to any successful SEO campaign.

    Link schemes are against Google Webmaster Guidelines and can result in penalties including permanent exclusion from Google. We do however create compelling content which attracts natural links that helps increase your visibility. It is important to remember that links are just one of over 500 factors when it comes to ranking well.

If you want to obtain links, you need to create content that people WANT to link too.

    Not only does quality content attract natural links, it helps search engines like Google and Bing understand more about your website and what search terms to rank you for. All of our SEO packages include content creation (like a blog for example) as standard – it is critical to achieving increased visibility.

    SEO is a long term marketing activity. It usually takes several months to see notable performance increases and performance usually increases as the months and years go on. SEO is a perpetual marketing activity: if you stop, you fall behind.

    Yes. In fact, over the long term, it has some of the best ROI out there. However, patience is key and you must expect it to take several months to really start delivering results. Beware of SEO agencies offering quick results: They may be engaging in practices that do not conform to Google Webmaster Guidelines which could result in your site getting a ranking penalty or even permanent exclusion from search results.

    Sectors

    We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

    We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

    We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

    From there, we can track every lead you get and optimise around elements that provide the greatest returns.

    Click here for more information

    We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

    Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

    Click here for more information

    Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

    We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

    We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

    Click here for more information

    Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

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    We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

    Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

    Click here for more information

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