Search Engine Optimisation

Search Engine Optimisation (SEO) has evolved dramatically over the last few years: Gone are quick wins, link schemes and spam pages. To succeed with SEO, a content driven strategy with user experience in mind is essential.

For more information about how our service can help you get more leads and sales, get in touch with our team today!

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    Search Engine Optimisation is all about providing the best experience for your visitors and search engines in order to appear higher in organic search results. Unlike other channels such as pay per click, with SEO, each visitor is free and the more visible you are, the more sales you’ll make.

    Search Engine Optimisation should always be considered as an essential part of your online digital strategy. If you have a well-optimised website with other multi-channel marketing activities, you will drive much more organic traffic to your website resulting in more sales of your products/services.

    The SEO landscape is constantly changing: What worked in the past may not do so now so it’s crucial you use an agency that’s on top of the latest best practices and strategies to increase your organic visibility.

    Shortcuts don’t exist: SEO is a long term marketing strategy but done right, can offer some of the best ROI out there.

    Our Approach

    At DPOM, our SEO experts have decades of combined experience. We’ve helped SMEs increase their visibility, traffic and online sales for over 10 years and during this time, we’ve amassed unrivalled experience working with small local companies to large national brands.

    Our SEO service is designed to help your website to rank for search terms that customers actually use to buy. We don’t just focus on a handful of terms, instead, we create compelling content to earn natural links and rank you for 100’s and even 1000’s of highly relevant search terms.

    Everything we do is data-driven: A large part of SEO is understanding how your customers first find you and then buy from you and we invest significant time into creating strategies to power long term growth.

    For more information about how we can help increase your organic visibility, speak to our SEO experts.

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    Over 4000
    Top 10 Rankings

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    221% Average
    Increase in Traffic

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    Over 150
    SEO Clients

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    Over 10 Years
    Experience

    Our Clients

    Don’t just take it from us!
    Read our case studies to learn how we deliver exceptional results for our clients!

    Impact Teachers

    224% increase in conversionsGoogle Ads (Search and Display) The Brief Impact Teachers approached DPOM...

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    Motorwise

    CPA & Cost reduced by 17% Google Ads The Brief Motorwise arrived at DPOM...

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    Group

    Why Choose DPOM to Manage Your Search Engine Optimisation?

    Over nearly a decade we’ve worked with over 150 companies to deliver exceptional results from their SEO. Whether your objectives are to reduce costs, improve organic traffic or increase sales, tapping into the knowledge of our expert SEO team is cheaper than you may think!

    Our Holistic SEO Approach

    We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.

    Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry – this builds trust and ultimately leads to more visibility and sales.

    Multi-Channel

    We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.

    Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry – this builds trust and ultimately leads to more visibility and sales.

    Local SEO

    Brick and Mortar businesses can heavily benefit from a targeted local SEO campaign. Being visible when a potential buyer has a need for your service in their area is essential for growth and whether you’re a hair salon or builder, our SEO experts know how to maximise your local visibility.

    International SEO

    Expanding into new territories is a great way to scale your business but International SEO has many pitfalls. Whether it’s multi-language, multi-region or both, we know how to ensure you rank organically for your target market – wherever that may be.

    E-Commerce SEO

    eCommerce websites present a unique challenge: Often, thousands upon thousands of products require optimisation and regular attention to maximise visibility. Our experts specialise in SEO for retailers and our service is designed to ensure every product you sell can be discovered online.

    Technical SEO

    While successful SEO strategies are underpinned by content, technical SEO is key to ensuring search engines are able to rank your website for terms that send buyers. Our technical experts will ensure your site is discoverable and indexable by search engines to maximise visibility.

    We also help our customers with PPC Campaigns, Social Media, Website Design, and advertising on many more channels including:

    We want to be part of your success! Call us :

    0115 727 00380203 993 0763

    Request a free SEO audit

    We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your SEO and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

    Our audits may include (but are not limited) to the following:

    • Website structure review

      Navigation, content, technical elements.

    • Keyword Performance

      Keyword rankings and opportunities.

    • Performance analysis

      Organic traffic performance.

    • Multi-channel review

      Assistance channels and how organic traffic is influenced.

    • Technical review

      Conversion tracking including revenue tracking, form tracking and call tracking

    • Growth opportunities

      Quick wins, long term opportunities

    When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

    Audit / Review Form

    Please fill in this form with all the necessary information. Provide as detailed description as possible.

      SEO Frequently Asked Questions

      New to SEO? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

      SEO (Search Engine Optimisation) makes it possible for people to find you in organic search results without having to pay for ads. SEO still requires investment and time but as a long-term marketing strategy, it has some of the best ROI available.

As optimisation progresses, you get more organic traffic and more traffic = more customers and revenue.

      SEO isn’t just about ranking for 1 or a handful of super competitive keywords. It’s about understanding the market in which you operate and ranking for 100’s or even 1000’s of search terms that your potential customers use when buying your products.

 Spoiler: Only a minority of customers use that big obvious term that you’re thinking about. In fact, 70% of searches online come from what is known as ‘long-tail keywords’ which means more specific sets of terms usually more than 3 words long. For example the term “jeans” might have lots of volume, but it’s incredibly competitive. However, when you consider that search terms such as “blue jeans 32-inch waist ” and 1000’s of other variations in aggregate equal more search volume AND are more specific, they indicate a customer is more ready to buy and as such, lead to more sales. 

Going Niche is the key to any successful SEO campaign.

      Link schemes are against Google Webmaster Guidelines and can result in penalties including permanent exclusion from Google. We do however create compelling content which attracts natural links that helps increase your visibility. It is important to remember that links are just one of over 500 factors when it comes to ranking well.

If you want to obtain links, you need to create content that people WANT to link too.

      Not only does quality content attract natural links, it helps search engines like Google and Bing understand more about your website and what search terms to rank you for. All of our SEO packages include content creation (like a blog for example) as standard – it is critical to achieving increased visibility.

      SEO is a long term marketing activity. It usually takes several months to see notable performance increases and performance usually increases as the months and years go on. SEO is a perpetual marketing activity: if you stop, you fall behind.

      Yes. In fact, over the long term, it has some of the best ROI out there. However, patience is key and you must expect it to take several months to really start delivering results. Beware of SEO agencies offering quick results: They may be engaging in practices that do not conform to Google Webmaster Guidelines which could result in your site getting a ranking penalty or even permanent exclusion from search results.

      Sectors

      We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

      • B2B
      • Retail
      • Software & SaaS
      • Legal
      • Healthcare
      • Financial

      We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

      We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website - and this will be the very first thing we do.

      From there, we can track every lead you get and optimise around elements that provide the greatest returns.

      Click here for more information

      We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

      Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

      Click here for more information

      Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

      We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

      We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

      Click here for more information

      Whether it's personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.

      We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.

      Click here for more information

      Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

      Click here for more information

      We've worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

      Whether it's leads for car sales or finance applications you require, we've done it all and know how to deliver results.

      Click here for more information

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