Travel marketing agency UK · Google Partner · 15 years
Travel PPC, tourism SEO and paid social for holiday parks, campsites, attractions, experiences and travel firms, built so more of each booking comes to you and less goes to the booking sites.
From search to booking
Tap a step to see the problem, what fixes it and which of our services does it.
Every step between the search and the booking has a fix. Tap one.
People search for somewhere to stay or something to do and find other places first. Travel PPC puts you in front of them when they search, and tourism SEO builds the pages that answer what they ask before they book.Google Ads and SEO packagesSee how we get you found
Booking sites outbid you on your own name, so the booking and the commission go to them. A brand campaign protects searches for your name, and we check who else appears when someone looks for you.Every Google Ads packageSee Google Ads
People research across several devices for weeks, and the ones who looked at you do not come back. Retargeting and paid social bring back people who looked, and Nebula shows where visitors drop off on your booking path.Retargeting on every Google Ads packageSee paid social
A flat budget overspends in the quiet months and runs out in the busy ones. We plan the budget around your booking window, not the calendar, and move it as your guests start to decide.Included in managementSee Google Ads
Results scattered across tools. Mission Control puts bookings and enquiries by campaign in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for travel and tourism
Pick the channels your business needs. Each one has its own page with the full detail, every package and the prices.
As a travel digital marketing agency we cover the route from the first search to the booking: paid search, organic search, your Business Profile, paid social and the website. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most travel businesses start with paid search for bookings now, then add SEO for the long term.
Google Ads management starts at £145 a month + VAT, separate from your ad spend. Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above.
National SEO starts at £335 a month + VAT, with a one-off £195 set up. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer.
We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Local SEO starts at £185 a month + VAT. It suits a single site or a business that guests find by location, such as a park, campsite or attraction.
Social ads packages are the same as Google Ads, from £145 a month + VAT, with a one-off £195 set up on Starter and Lite. An extra social platform is half the package price.
Social media management starts at £195 a month + VAT with a one-off £195 set up fee. Every post is approved by you first, and we do not manage your community or reply to comments.
Websites to rent start at £49 a month. A rented site is used, not owned, while you pay the monthly fee. If your booking system is a separate service, we advertise to your site as it is and track the booking as far as the system allows.
Where to start
Start with travel PPC for bookings soon, tourism SEO for bookings that build over months, or social management to stay in front of guests. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Customers across the whole UK
from£335a month + VAT
Pages that answer what guests search before they book
In the National SEO package
A post every day
Facebook and Instagram, every day
from£195a month + VAT
Daily posts on your chosen platforms, with AI images and video
In social media management
Prices are +VAT. SEO has a one-off £195 set up and social management a one-off £195 set up fee. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO for your business? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Theme park resort · SEO, paid search, display, social media and strategy
Case study · Experiences
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
By type of business
Six kinds of business, six different problems, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Campaigns are live and learning before your main booking window opens, and budget moves with it.
The problem
What we do
Local campaigns, a strong Business Profile and ads timed to your opening days and events.
The problem
What we do
Brand protection, remarketing and a clear booking path to win more guests direct.
The problem
What we do
Paid social to reach people while they are planning, and retargeting to bring back those who looked.
The problem
What we do
Tourism SEO for the research searches, and remarketing to keep you in view until the buyer is ready.
The problem
What we do
Campaigns tailored to your events, with sales tracked by campaign so budget moves to what sells.
Software we built
Follow one guest from your ad or search result to the booking. Each step has one of our own tools on it. Tap a tool to see the real screen. Which tools come with which package is on each service page.
Bots and repeat clickers drain ad budgets quietly, and travel clicks are expensive. Sentinel watches your Google Ads clicks and blocks the ones that were never going to book.
However guests find you, they land on your website. Nebula shows where visitors click, scroll and give up on the way to the booking.
Guests ask about dates, facilities and getting there at all hours. Orbit learns from your website, answers day and night, and takes their details.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
The service provided by DPOM has been second to none. We were so happy with the SEO on our website we signed up to the Pay Per Click service too!
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a travel marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Who owns the ad account and the data if I leave?
YesYou do, from day one. Your Google Ads account sits under your own login, and if you ever leave you keep it and its data.
Is your fee a percentage of my ad spend?
NoNo. A percentage means the fee rises when the budget does, whether results do or not. Ours is a flat monthly management fee, and your ad budget goes to Google direct.
How long is the contract?
NoMonthly rolling, with 31 days’ notice. Ask any agency what it costs to leave in month three.
How do you plan the budget around our season?
YesAround your booking window, not the calendar. A flat monthly budget overspends in the quiet months and runs out in the busy ones.
How do you track bookings, not just clicks?
YesBookings and enquiries are tracked by campaign, including those made through your booking system where it lets us see them.
What do you do when booking sites bid on our name?
YesA brand campaign protects your name in search, and we check who else appears for it. It is part of the job.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks when your guests book, which dates matter most and how bookings are taken. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and you can add services as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Calls from the ads, calls from the website and form enquiries are tracked and shown separately. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are open that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Travel marketing agency UK
We are a travel marketing agency for UK holiday parks, campsites, attractions, experiences and travel firms. One team plans and runs your paid search, SEO and social around your booking window.
As a tourism marketing agency we cover the route from the first search to the booking: Google Ads, SEO, your Business Profile, paid social and the website, planned and reported on together.
Travel is seasonal, crowded and expensive to advertise in. People research for weeks across several devices, so we build around the booking window and track bookings, not only clicks.
Our fees are flat and published. Google Ads management starts at £145 a month + VAT and SEO at £185, separate from your ad spend, which goes to the platform direct. Contracts roll monthly with 31 days’ notice.
Each channel has its own page with the full detail and every package: Google Ads management, national SEO, local SEO and social media advertising. Not sure where to start? Use the audit tab in the form at the top of the page, or book a free Google Ads audit.
Travel PPC agency
As a travel PPC agency we run Google Ads for businesses whose guests plan ahead. The aim is to be there when they search, at a cost per booking that makes sense.
Many guests research and book weeks or months ahead, so campaigns should be live and learning before your main booking window opens, not when the season starts. We plan spend around the dates that matter to you.
When booking sites bid on your name, the booking and the commission go to them. A brand campaign keeps your own searches yours, and we check who else is appearing.
Clicks are not bookings. We track bookings and enquiries by campaign, including those made through your booking system where it lets us see them, and report the cost of each.
Most visitors leave without booking. Retargeting on every Google Ads package brings back people who looked, while they are still deciding.
It usually takes around three months of optimisation before an account really finds its stride, and travel accounts are no different. Nobody can promise bookings, but you will see what each campaign cost and what it brought.
Travel SEO agency
Tourism SEO builds the pages that rank all year for the research searches people make first. It takes months, not days, and nobody can promise a ranking, but it keeps working without a charge per click.
Guests search for places, things to do, facilities and answers, long before they search for you by name. We build pages for those searches, with real detail, so you are in the research as well as the booking.
Site speed on a phone, clear structure, correct data and a booking path that works are part of the job, because a page nobody can use does not earn bookings.
For a park, campsite or attraction, the map results matter. Your profile, photos, reviews and listings are worked on together with the website.
AI search optimisation (GEO) is in every SEO package, never an extra. Nobody can promise a place in an AI answer; we work to make your pages the clearest answer to quote.
National SEO starts at £335 a month + VAT and local SEO at £185, each with a one-off £195 set up.
Paid social for tourism
Search catches people who already know what they want. Paid social reaches people earlier, while they are looking for ideas, and brings back those who looked and did not book.
Travel and days out suit pictures and video. Paid social puts yours in front of the right people in the right area, and AI images and video are included on our social packages.
Visitors who browsed your rooms, tickets or dates are shown a reminder while they decide, which is cheaper than finding new people.
A post every day, approved by you, keeps your place in front of past and future guests. We do not reply to comments or manage your community.
Social ads start at £145 a month + VAT, and social media management at £195 a month + VAT with a one-off £195 set up fee.
Holiday park marketing
Holiday park marketing comes down to one question: how many guests book with you, and how many through a site that takes a cut? Every part of the plan points at that.
A fast, mobile-first site with a clear booking path matters more than another thousand visits. Nebula shows where guests give up, so you know what to fix.
A park sells a stay weeks ahead, an attraction sells a day out, an experience sells a gift. The campaigns, the pages and the budget follow how each is bought.
Your monthly report shows bookings and enquiries by campaign and the cost of each, in plain English.
Websites to rent start at £49 a month, with AI-written copy and images included, if your site is the problem.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyTravel and tourism marketing FAQs
Our travel PPC (Google Ads management) starts at £145 a month + VAT, separate from your ad spend. SEO starts at £185 a month for local SEO and £335 for national SEO, each with a one-off £195 set up, and social media management starts at £195 a month with a one-off £195 set up fee. Contracts roll monthly, with 31 days’ notice.
Both, for different jobs. PPC puts you in front of people at the moment they search and can be turned up for your peak booking window. Tourism SEO builds the pages that rank all year for the research searches people make first. Most travel businesses run PPC for bookings now and SEO for the long term.
Earlier than most businesses do. Many guests research and book weeks or months ahead, so campaigns should be live and learning before your main booking window opens, not when the season starts.
Yes. It is set up under your own login and its data belongs to you. If you ever leave, you keep it.
That is usually the main goal. We protect your brand searches, advertise to people searching for what you offer in your area, and bring back visitors who looked but did not book, so more guests book with you directly rather than through a booking site.
Yes. We work with holiday parks, campsites, attractions, experiences and travel firms across the UK. The approach changes with what you sell and when your guests book, but the reporting and fixed monthly fee are the same.
Yes, mainly earlier in the planning. Facebook and Instagram ads reach people who are looking for ideas rather than searching for you, and retargeting brings back visitors who looked and did not book. Social ads start at £145 a month + VAT.
Where the booking system lets us see the booking, we track it back to the campaign. Where it does not, we track the enquiry and the visit as far as it goes, and say plainly what we can and cannot see.
Get started
The quickest way is a call. Tell us what you offer, when your guests book and where bookings come from now, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
