Automated Google Ads software · Google Partner
Ignite blocks the searches that waste your money, tunes your bids, recommends budget changes for you to decide, and writes new ads for you to approve. You set the limits. You see every change on your chart, with one tap to undo.
4.8 from 395+ reviewsSoftware, not a person
What Ignite does
Ignite works through its jobs on a schedule, weekly on Core and daily on Pro and Scale. You choose which kinds of change it makes on its own and which wait for your yes.
And more, every run
Your safeguards
Software that touches your ad spend should come with brakes. Tap a worry to see the safeguard Ignite gives you for it.
Four worries about automation, four safeguards. Tap one.
Software that has no ceiling on what it changes. You set a daily ceiling per campaign and a monthly maximum, and choose which kinds of change Ignite makes on its own and which wait for your yes. The software cannot go past them.Set in step 3See how it works
Changes in your account that you only find out about later. Every change is emailed to you, built from what Google recorded, field by field, not from what Ignite meant to do. If the two ever differ, the email says so and every change waits for you.Every planSee how it works
A change that cannot be put back. Every change sits on your chart and in your log with an Undo. Ignite also watches the keywords it pauses and the bids it changes, and reverses one by itself if the result gets clearly worse. Blocked searches you undo yourself, in one tap.Every planSee how it works
No quick way to stop automation when something feels wrong. Freeze is one button on every screen. It stops all changes at once, and Ignite keeps reading and reporting until you switch it back on.Every planSee how it works
The goal: automation that works for you. Ignite is software, not a person, and AI can make mistakes, including a change other than the one it describes. That is why the limits, Freeze, the change emails and undo exist.Free while we launchStart free
How Ignite works
Most of the set-up is your own answers: connect your account, describe your business, set your limits, then watch it work.
You keep owning your Google Ads account and paying Google directly. Ignite asks to be added as a manager.
What you sell, where, when you are open and what counts as a result. Only claims from your website, or that you confirm as true, ever appear in an ad.
Your daily and monthly ceilings, and which changes are automatic and which wait for your approval.
Every change on your chart and in your inbox, with the reason, the figures behind it and the result so far.
Ignite pricing
Every new account gets the Pro package free, with no card. When the free period ends we tell you first, and these are the prices if you choose to stay. While it is free, Ignite asks before every change, apart from blocking wasted searches if you let it.
If this fits your spend
£79a month + VAT, after the free period
For Google Ads spend up to £1,500 a month
Comes with
Free while we launch
Free while we launch, then this if you stay
£149a month + VAT, after the free period
For Google Ads spend up to £5,000 a month
Comes with
If this fits your spend
£249a month + VAT, after the free period
For Google Ads spend up to £15,000 a month
Everything in Pro, plus
Ignite needs at least £300 a month of Google Ads spend to work fully. Spend bands apply once you are on a paid package: if your spend grows past your plan's band at two monthly checks in a row, you are told first, and your plan moves up automatically at your next renewal at least 14 days later unless your spend comes back under the band. Above the Scale band, Ignite keeps running on Scale.
Our separate managed Google Ads service is available if you would like people to run your account.
Before you choose
Automation is easy to promise and harder to trust. Ask these first, of us or anyone.
Is a person looking after my account?
NoNo. Ignite is software, and AI can make mistakes.
Do I keep my Google Ads account?
YesYou keep owning it and paying Google directly. Ignite asks to be added as a manager.
Can it make changes without asking me?
YesOnly the kinds you choose. The rest wait for your yes.
Can it say anything about my business?
NoOnly claims from your website, or that you confirm as true, ever appear in an ad.
Will I be told before I pay?
YesWhen the free period ends we tell you first, and the prices are on this page.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
Ignite FAQs
Ignite is automated Google Ads software from DPOM. It blocks the searches that waste your money, tunes your bids, recommends budget changes for you to decide, and writes new ads for you to approve. You set the limits, and every change is emailed to you and can be undone.
Software. AI can make mistakes, including a change other than the one it describes. That is why the limits, Freeze, the change emails and undo exist, and why you stay in charge of your account.
Every change sits on your chart and in your log with an Undo. Ignite also watches the keywords it pauses and the bids it changes, and reverses one by itself if the result gets clearly worse. Blocked searches you undo yourself, in one tap.
Freeze is one button on every screen. It stops all changes at once. Ignite keeps reading and reporting until you switch it back on.
Every new account gets the Pro package free while we launch, with no card. After that, Core is £79 a month, Pro is £149 and Scale is £249, plus VAT, depending on your Google Ads spend. When the free period ends we tell you first.
Spend bands apply once you are on a paid package. If your spend grows past your plan's band at two monthly checks in a row, you are told first, and your plan moves up automatically at your next renewal at least 14 days later unless your spend comes back under the band.
No. Budget changes are recommended, and only ever made by you.
Get started
Start free and connect your account, or call us and we will tell you honestly whether Ignite fits your spend.
Call our UK team0115 647 0111