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ChatGPT now shows ads in the UK. When someone asks it for help choosing, planning or buying, your business can appear as a sponsored card right under the answer. We set it up, write the ads, track every enquiry and tell you in plain English whether it is paying its way.
Management from £145 a month. No contract, cancel with 31 days' notice.
Not every business can advertise on ChatGPT yet, and not every business should. Leave your details and a senior UK account manager will call you with an honest answer. No jargon, no hard sell.
ChatGPT Ads are paid placements inside ChatGPT, the AI assistant hundreds of millions of people now use to research, compare and plan before they buy. OpenAI started showing ads to UK users in June 2026 and opened its Ads Manager to UK businesses the same month.
The ad is a single card, clearly labelled as sponsored, that appears underneath ChatGPT's answer when it fits the conversation. It carries a short headline, a line of description, an image and a link to your website.
The difference from Google is the moment it reaches people. On Google someone types a few words. In ChatGPT they explain their whole situation: what they need, their budget, where they are, what worries them. An ad that answers that situation lands at the point they are making up their mind.
A few things matter more than the price tag:
Insulated garden offices commonly run from the mid four figures to well over £20,000, depending on size and spec.
Illustration only. Oakline is not a real advertiser, and the real ChatGPT layout may differ.
The mechanics are different enough from Google Ads that copying a Google campaign across does not work. Here is what you need to know, as the platform stands in October 2026.
You do not bid on keywords. You describe the questions, needs and situations your customers bring to ChatGPT, and it matches your ad to conversations where it is genuinely relevant. Writing those descriptions well is most of the skill.
Ads are shown to adults using ChatGPT's Free and Go plans. People on the paid Plus, Pro, Business and Enterprise plans do not see ads at all, which matters if you sell mainly to other businesses.
OpenAI keeps ads out of sensitive conversations, including health, mental health and politics, and never shows them to under-18s. Your brand will not appear beside a conversation it should not be near.
Pay per click, pay per thousand views, or pay per click with ChatGPT bidding towards the clicks most likely to turn into an enquiry. For most of our clients we start on clicks and move to the enquiry-focused bidding once the tracking has data.
OpenAI says ads do not change what ChatGPT tells people. The answer is the answer, and the sponsored card sits below it. Being mentioned in the answer itself is a separate job, which is what our AI SEO service is for.
OpenAI has its own tracking pixel and a server-side Conversions API. Set up properly, ChatGPT learns which conversations bring you enquiries and spends your budget on more of them, rather than on clicks that go nowhere.
We would rather tell you now than take your money for something that cannot work. This is where ChatGPT Ads make sense today, and where they do not.
Not sure which side you are on? Ask us and we will check your eligibility before you pay us anything.
The same senior UK team behind 15 years of Google Ads for more than 4,000 UK businesses, applying everything that taught us to a brand new platform.
We check your industry against OpenAI's advertising rules and tell you honestly whether ChatGPT Ads can work for you, before you pay us anything.
We set up ChatGPT Ads Manager in your business's name. Your own card pays OpenAI directly for the ads, so you own the account and see every penny of spend.
If you already run Google Ads, we start from the searches that bring you enquiries today. Otherwise we research the questions your customers ask, then turn them into the conversation targeting ChatGPT uses.
We install OpenAI's pixel and Conversions API and check your site lets OpenAI's ad checker in, so every form fill and enquiry is counted and the bidding learns from real customers.
Several versions of your ad card, each answering a different situation. We test them against each other and keep the ones that bring enquiries.
Regular optimisation by a named account manager, a clear report on spend, clicks and enquiries, and a straight conversation at 90 days about whether to grow it, change it or stop.
Every DPOM client gets both. A named UK account manager who knows your business and makes every change, and James, an AI assistant for the questions that cannot wait.
They know your business, they make every change on your account, they call you, and they answer the phone. Nothing is passed to a junior or left to a script.
Meet the team →
How are my ads doing? What did I spend this week? Ask James any time, day or night, on chat or on the phone. He can tell you anything about your account, and he never changes a thing on it. Only people do that.
Included free, on top of your account manager. Never instead of one.They are not rivals. Google Ads catches people searching right now. ChatGPT Ads reach people earlier, while they are still working out what they need. Most businesses that suit ChatGPT Ads should run both.
| ChatGPT Ads | Google Ads | |
|---|---|---|
| How you target | The meaning of the conversation, described in plain language | Keywords people type, plus audiences |
| Where the ad shows | One sponsored card under ChatGPT's answer | Search results, Maps, YouTube, Shopping and partner sites |
| Who sees it | Adults on ChatGPT's Free and Go plans | Almost everyone searching on Google |
| Local targeting | UK-wide for now | Down to a radius around a postcode |
| Best moment | Research, comparing, planning a purchase | Ready to buy, ready to call |
| How long it has existed | Months. Few benchmarks yet | Over 20 years of data and tools |
| Our role | Set up, targeting, tracking, ads, optimisation, reporting | The same, plus our full Google toolset |
A flat monthly fee based on your ad spend, never a percentage of it. Your ad spend is paid by you, straight to OpenAI. You always know exactly what you pay us.
OpenAI sets no minimum spend for UK advertisers. We usually suggest starting around £15 to £25 a day, so ChatGPT has enough to learn from within the first month.
ChatGPT Ads have been open to UK businesses since June 2026. OpenAI has not yet published performance benchmarks, and early tests across the industry have been mixed. Anyone promising you guaranteed results from ChatGPT Ads today is guessing.
What we can promise is how we run it. Every pound of spend tracked, every change made by a real person, a clear report, and an honest recommendation at 90 days. If it is working we will show you, and if it is not we will tell you and suggest where your budget will work harder.
And there is a real reason to start early. ChatGPT already sends enquiries to businesses like ours every week without a penny of ad spend, and fewer advertisers today means less competition for every click than there will be once everyone else catches on.
ChatGPT Ads are sponsored placements inside ChatGPT. When someone's conversation is relevant to what you sell, your ad can appear as a single card under ChatGPT's answer, clearly labelled as sponsored, with a headline, a short description, an image and a link to your website.
Yes. OpenAI began showing ads to UK users in June 2026 and opened its self-serve Ads Manager to UK businesses the same month. We manage UK campaigns for you from start to finish.
There are two costs. Your ad spend is paid by you directly to OpenAI, and you decide the budget: OpenAI sets no minimum spend for UK advertisers, and we usually suggest starting around £15 to £25 a day. Our management is a flat monthly fee from £145 a month +VAT, based on your ad spend, never a percentage of it. Starter and Lite have a one-off £195 setup fee. Existing DPOM Google Ads clients can add ChatGPT Ads for £95 a month +VAT.
Adults using ChatGPT's Free and Go plans. People on the paid Plus, Pro, Business and Enterprise plans do not see ads, and ads are never shown to under-18s or alongside sensitive conversations such as health, mental health or politics.
Most consumer businesses can. At the moment OpenAI does not accept most health, medical and financial services advertisers in the UK, and does not allow gambling, alcohol, tobacco, dating or political ads. We check your eligibility before you pay us anything.
No. OpenAI says ads do not influence ChatGPT's answers. The sponsored card sits below the answer. Being recommended within the answer itself is a separate job, which our AI SEO service covers.
Not precisely yet. In the UK, ChatGPT Ads target the whole country. The conversation itself still carries location, so we write your targeting around the places you serve, but if you only cover a small local area Google Ads is usually the better place to start.
We install OpenAI's tracking pixel and its Conversions API on your website, so every enquiry from ChatGPT is counted. You get a clear report on spend, clicks and enquiries, and the bidding learns from real enquiries rather than clicks alone.
Usually not. Google Ads reaches people ready to buy right now, and ChatGPT Ads reach them earlier, while they are researching. We recommend starting ChatGPT Ads with a separate test budget alongside your Google Ads, then deciding with real numbers.
You do. We set up the account in your business's name and your own card pays OpenAI for the ads. If you ever leave us, the account, the ads and the data stay with you.
No. There is no contract and you can cancel with 31 days' notice. Because the platform is new, we recommend giving it around 90 days so there is enough data to judge it fairly.
Find out in one call whether ChatGPT Ads can work for your business, what a sensible test budget looks like, and how we would run it. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 31 days notice.
Talk to a UK ChatGPT Ads specialist.
No contracts. You own your account. Cancel anytime with 31 days notice.
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